Business Details
43 Years
experience
Higher Education Marketing Experts Since 1983
Founded in 1983, Creative Communication Associates has dedicated its expertise exclusively to higher education marketing for over four decades. Headquartered in historic Troy, New York, our team of strategy, media, creative, and client service professionals operates nationwide, delivering results-driven solutions tailored to each institutions unique identity. Our consultative approach combines in-depth market research with innovative branding and campaign execution, ensuring every project aligns with institutional goals and resonates with target audiences.With prior experience marketing major brands like Volkswagen and IBM, our team chose to specialize in higher education because of our passion for empowering colleges and universities to connect students with transformative opportunities. As part of the Noodle family, we leverage expanded resources to amplify our impact, merging strategic vision with creative excellence to build authentic institutional brands that stand the test of time.
Services
Branding & Identity
Media Campaigns
Enrollment Marketing
Content Marketing
Photo & Video Production
Details
- Year established: 1983
Highlights and features
- We specialize exclusively in higher education marketing with 40+ years of experience.
- Our full-service approach covers branding, media, enrollment, and content strategies.
- We combine data-driven insights with creative excellence for measurable outcomes.
- Our team includes former client-side marketers with Fortune 500 brand expertise.
- Proven success in driving enrollment growth and brand awareness for 800+ institutions.
What people say
800% increase in conversions
Surpassed $400M campaign goal
Award-winning strategies
Proven industry expertise
Tailored institutional branding
Services
Branding & Identity
We develop distinct institutional brands through research-driven positioning, messaging, and visual identity systems. Our team creates cohesive brand guidelines that align with strategic missions while differentiating institutions in competitive markets. Services include logo design, athletic identity systems, and comprehensive brand launches that resonate with diverse stakeholders.
Media Campaigns
Our media experts plan and execute integrated campaigns across traditional and digital channels to achieve specific enrollment or awareness goals. From paid search to programmatic advertising, we optimize budgets using real-time analytics while creating custom landing pages and sponsored content that drive measurable engagement and conversions.
Enrollment Marketing
We design full-funnel strategies to move prospects from inquiry to matriculation through targeted messaging, print collateral, and event campaigns. Our approach combines market research with personalized communication tactics to attract and convert right-fit applicants for undergraduate, graduate, and continuing education programs.
Content Marketing
We create compelling content that builds credibility and drives inquiries through blogs, social media, SEO-optimized resources, and email nurture campaigns. Our team specializes in transforming institutional stories into shareable assets that enhance online visibility and engage prospective students at every decision-making stage.
Photo & Video Production
Our production crew delivers high-impact visual content including brand videos, social media assets, and campus photography. Using professional cinematography and motion graphics, we showcase institutional culture and facilities through tailored shoots that align with marketing objectives and audience preferences.
People
Daniel Kehn
President
Daniel leads CCAs strategic vision, leveraging decades of higher education marketing expertise to guide institutional branding and campaign initiatives for clients nationwide.
Darcy Sokolewicz
Executive Vice President
Darcy oversees client strategy, ensuring alignment between institutional goals and CCAs creative execution while maintaining the agencys commitment to measurable outcomes.
David A. Moore
Vice President, Creative Director
David directs all creative output, blending artistic innovation with brand strategy to develop visually compelling campaigns that resonate with modern student audiences.
Melissa Canet
Vice President of Client Services
Melissa manages client relationships, ensuring seamless collaboration between institutions and CCAs cross-functional teams to deliver timely, impactful marketing solutions.
Clare Hall
Vice President of Client Services
Clare specializes in advancing institutional priorities through tailored marketing strategies, combining deep sector knowledge with operational excellence to drive client success.
Questions
What services does Creative Communication Associates offer?
We provide branding, media campaigns, enrollment marketing, content strategy, and photo/video production tailored to higher education institutions.
How does CCA help colleges increase enrollment?
Through data-driven campaigns, targeted media placement, and personalized content strategies that attract right-fit applicants throughout the admissions funnel.
What makes CCA unique in higher ed marketing?
Our exclusive focus on higher education since 1983, combined with Fortune 500 marketing expertise and measurable results for 800+ institutions.
Can CCA handle both short-term and long-term projects?
Yes, we accommodate one-time initiatives like media campaigns as well as comprehensive rebranding efforts and multi-year partnerships.
How does CCA measure campaign success?
We use real-time dashboards, analytics attribution, and ROI-focused reporting to track metrics like conversion rates, brand awareness, and enrollment growth.
Is CCA part of any larger organizations?
We partner with Noodle, a global leader in education technology and strategy, to expand our resources and capabilities for institutional clients.
