Business Details
17 Years
experience
Your Trusted B2B Marketing Partner for Travel & Tourism
Digital Edge is a B2B-focused marketing agency specializing in the travel and tourism industry. Founded in 2009 after the Great Recession, the company was established to bridge the gap between sales and marketing teams in the sector. Led by industry veterans, the agency has grown to become a trusted partner for destination organizations, convention centers, and hotels across North America. With over 100 years of collective expertise, Digital Edge offers advanced sales and marketing solutions tailored to the unique challenges of the travel and tourism industry. In 2024, the company joined Agital, a national agency delivering measurable business results, expanding its capabilities while maintaining its core focus on B2B services for travel and tourism. The agency's team, affectionately known as The DigiBunch, operates from Jacksonville, Florida, and is dedicated to helping clients demonstrate return on investment to stakeholders and communities.Digital Edge combines strategic research, creative design, media planning, and data-driven insights to provide holistic marketing solutions. The agency's services include destination marketing, group and hotel sales support, brand integration, and ROI-focused campaigns. By aligning sales and marketing efforts, Digital Edge helps clients position their offerings competitively in a crowded marketplace. The company prides itself on being an extension of its clients' teams rather than an outsourced vendor, fostering long-term partnerships built on trust and industry expertise.
Services
B2B Marketing Strategy
Creative Services
Media Planning
Content Marketing
Sales Support
Destination Marketing
Brand Integration
ROI Reporting
Details
- Year established: 2009
Highlights and features
- We offer 15+ years of specialized expertise in travel and tourism B2B marketing.
- Our team includes veterans with deep experience in destination sales and marketing.
- We provide data-driven strategies that demonstrate measurable ROI for clients.
- Our acquisition by Agital expands capabilities while maintaining industry focus.
- We combine creative excellence with technical proficiency in digital marketing.
What people say
Industry expertise
Creative excellence
Measurable ROI
Long-term partnerships
Trusted partners
Services
B2B Marketing Strategy
Digital Edge develops cohesive B2B marketing strategies that align sales objectives, marketing goals, and brand messaging for travel and tourism organizations. Our approach combines market research, audience analysis, and performance metrics to create targeted campaigns. We specialize in account-based marketing and long-term planning to ensure consistent ROI for clients.
Creative Services
Our creative team produces visually compelling content tailored to B2B audiences in the travel and tourism industry. We combine strategic messaging with innovative design and video production to create memorable brand experiences. Our process includes concept development, testing, and optimization to ensure maximum impact across all marketing channels.
Media Planning
Digital Edge offers comprehensive media planning services that leverage digital platforms and emerging technologies for B2B marketing. We develop targeted media strategies across connected TV, online video, audio podcasts, and social media to reach decision-makers effectively. Our approach emphasizes performance optimization and measurable campaign results.
Content Marketing
We create and distribute targeted content that resonates with B2B professionals in meetings, conventions, and sports tourism. Our services include content strategy development, creation, and measurement to support the entire marketing funnel. We focus on delivering relevant, data-driven content that drives engagement and business results.
Sales Support
Our sales support services provide travel and tourism organizations with the tools and resources needed to enhance their sales processes. We develop digital sales kits, experiential programs, and targeted marketing materials that align with sales activities. Our team combines destination sales expertise with marketing innovation to improve conversion rates.
People
Mya Surrency
Founder
Mya Surrency founded Digital Edge after recognizing the need for better alignment between sales and marketing teams in the travel industry. With extensive experience in destination marketing, she has led the agency's growth from a kitchen table startup to a respected industry leader.
Mae Bodine
VP of Client Strategy & Development
Mae Bodine brings deep expertise in client strategy and development to Digital Edge. With a focus on understanding client needs and market dynamics, she helps shape strategic approaches that deliver measurable business results for travel and tourism organizations.
Jaimie Hart
VP Of Marketing Strategy
Jaimie Hart leads marketing strategy initiatives at Digital Edge, combining creative vision with data-driven insights. Her strategic approach helps clients navigate complex B2B marketing challenges in the travel and tourism industry while achieving their business objectives.
Amy Boek
VP Of Brand Strategy
Amy Boek specializes in developing brand strategies that resonate with B2B audiences in the travel and tourism sector. Her expertise in brand positioning and messaging helps clients create cohesive, impactful marketing campaigns that drive business growth.
Courtney Godwin
VP of Project Development
Courtney Godwin oversees project development at Digital Edge, ensuring successful execution of client initiatives. With a focus on innovation and collaboration, she helps translate strategic concepts into effective marketing solutions that meet clients' evolving needs.
Questions
What industries does Digital Edge specialize in?
Digital Edge specializes exclusively in the travel and tourism industry, with particular expertise in destination marketing, group sales, and B2B marketing for convention centers and hotels.
How does Digital Edge differ from other marketing agencies?
Unlike generalist agencies, Digital Edge focuses solely on B2B marketing for travel and tourism, combining 100+ years of industry experience with data-driven strategies and creative innovation.
What services does Digital Edge offer?
We provide comprehensive B2B marketing services including strategy development, creative design, media planning, content marketing, and sales enablement tailored to the travel industry.
How does Digital Edge measure campaign success?
We use ROI-focused reporting that tracks key performance metrics aligned with clients' business objectives, ensuring measurable results from all marketing initiatives.
Can Digital Edge work with organizations outside North America?
While our primary focus is North America, our digital marketing expertise and remote collaboration capabilities allow us to support clients globally through strategic partnerships.
