Business Details
Data-Driven Performance Marketing Solutions
At Lockard & Wechsler Direct, we have dedicated ourselves to redefining the standards of performance marketing through a combination of advanced analytics, proprietary technology, and over 30 years of hands-on experience. Our team of industry veterans, including recognized thought leaders and seasoned media strategists, has consistently delivered measurable growth for clients across diverse sectors such as CPG, DTC, healthcare, and e-commerce. We pride ourselves on our ability to merge empirical insights with creative innovation, ensuring every campaign is optimized for maximum ROI.Our leadership, with well over a century of combined experience, has not only written the rulebook for DRTV and performance marketing but continues to evolve it. By leveraging real-time data and a deep understanding of consumer behavior, we empower brands to make informed decisions that drive sales, enhance brand awareness, and achieve long-term success. Our clients consistently praise our adaptability, transparency, and the tangible results we deliver year after year.
Services
Strategic Planning
Media Buying
Research & Analysis
Analytics & Reporting
Digital Strategy
Highlights and features
- 30+ years of experience in performance marketing and DRTV leadership.
- Proprietary analytics tools enable real-time campaign optimization.
- Nationwide media buying clout with $450M+ in annual billings.
- Award-winning strategies recognized by industry leaders and conferences.
- Client-centric approach with transparent processes and measurable results.
What people say
Great combination of strategy
Indispensable part of success
Most strategic and analytical
Trustworthy, excellence
20-year anniversary
Services
Strategic Planning
Our strategic planning integrates advanced analytics and consumer research to develop customized campaigns. We analyze market trends, competitor landscapes, and audience behavior to create data-driven blueprints for success. This approach ensures maximum reach and efficiency across traditional and digital platforms.
Media Buying
Leveraging $450M+ in annual billings, our expert negotiators secure optimal media placements across TV, digital, and print channels. Our long-term industry relationships and proprietary planning tools like PlanPro ensure maximum efficiency and ROI for every client.
Research & Analysis
We invest over $1M annually in syndicated research and systems development to uncover actionable consumer insights. Our team's quarter-century of direct marketing experience ensures strategies are built on robust data and competitive analysis.
Analytics & Reporting
Using proprietary tools like MediaPro and SmartMatch360, we provide real-time campaign analysis and attribution modeling. This enables rapid adjustments to optimize performance and deliver transparent measurement across omni-channel marketing efforts.
Digital Strategy
Our digital experts create integrated campaigns spanning connected TV, OTT, programmatic advertising, and social media. We combine first-party data with advanced targeting to maximize reach and engagement for direct-to-consumer and e-commerce brands.
People
Dick Wechsler
Founder & CEO
With over 25 years in direct response marketing, Dick is a recognized industry leader who has authored 30+ publications and speaks at major conferences about performance marketing strategies.
Asieya Pine
President
Leading LWD's daily operations for 25 years, Asieya has transformed the agency into an analytics powerhouse. Her strategic vision enhances client success across diverse sectors including consumer products and e-commerce.
Carolyn Sura
EVP, Media Investment
With oversight of $450M+ in annual media billings, Carolyn has driven LWD's growth from 3 to 100 employees. Her strategic vision strengthens our market position through effective media investments.
Benjamin Speight
EVP, Client Services
Ben leads business development with 15 years in direct response acquisition. His media-agnostic approach ensures optimal strategies across pharma, telecom, and consumer packaged goods categories.
Cristina Ferruggiari
EVP, Digital Strategy
With 12 years at Havas and expertise in omni-channel strategies, Cristina directs LWD's advanced TV offerings and digital investments across retail, QSR, and luxury product categories.
Questions
What services does Lockard & Wechsler Direct offer?
We specialize in strategic planning, media buying, research & analysis, analytics & reporting, and digital strategy for performance marketing.
How does LWD use data in marketing campaigns?
Our proprietary analytics tools and real-time data tracking enable precise campaign optimization and informed decision-making for maximum ROI.
Can LWD handle both traditional and digital media?
Yes, we manage omni-channel strategies spanning linear TV, digital platforms, connected TV, podcasts, print, and out-of-home advertising.
How long has LWD been in business?
Our leadership team has over a century of combined experience, with the agency operating for over 30 years in performance marketing.
What industries does LWD work with?
We serve clients across CPG, DTC, healthcare, e-commerce, pharmaceuticals, financial services, and more with tailored marketing solutions.
