The Digital Marketing Shop

Our Story

The Digital Marketing Shop was established in January 2004 by agency veteran Rick Levy, who brought on board Beverly Beaudoin, a direct marketing specialist with a strong digital innovation background. Together, they form a dynamic duo of hands-on principals who consistently deliver effective strategies while staying within budget. With the recent addition of Dan Affeldt as our Chief Data Scientist, we have further strengthened our ability to provide more targeted acquisition and deeper donor engagement through smart analysis, data mining, and the deployment of clean data.

As a virtual agency, we leverage a stable of vetted freelancers across all areas of agency expertise and maintain a low overhead. This setup allows us to cut through red tape, save time and money, and pass on the efficiencies to our clients. We believe in testing and creating market pilots to grow organizations cost-effectively.

Our Team

Our team consists of experienced professionals, each with their own area of expertise:

• Rick Levy: CEO, Founder, and Chief Marketing Officer
• Beverly Beaudoin: Chief Strategy Officer
• Dan Affeldt: Chief Data Scientist
• Jay Burke: Web Development
• Stacie Norris: Social Media Director
• Eric Schwartz: Art Director
• Maytal Amiel: Content Director

Digital Marketing

Digital marketing is the process of sending design and content from the source (the advertiser) to the receiver (the customer) through the internet to desktop and mobile devices. Online marketing and retailing are rapidly evolving, with more and more shoppers turning to digital devices for their purchasing needs.

According to Outsell, Inc., digital spending in 2015 was $180 billion, with $76 billion spent on websites. The other digital categories, such as email marketing, online display advertising, social media advertising, and mobile marketing, are also experiencing significant growth. SiriusDecisions reports that 67% of the buyer's journey is now done digitally through keyword search and website visits, a stark contrast to the near-0% figure just two decades ago.

Marketing Strategy

At The Digital Marketing Shop, we create marketing strategies tailored to your business needs. Our approach involves testing and creating market pilots to grow your organization cost-effectively.

Social Media

Social media is a powerful marketing channel, and our workflow is designed to create success in viewership, engagement, and conversion. Without a well-thought-out strategy, social media can be likened to a rudderless boat. With a plan in place, however, you can create a path to conversion that can be measured, analyzed, and optimized for smart strategies.

To achieve success with social media, you need content that resonates with your audience. We help you create content that meets your readers at the right stage of their journey, ultimately leading to engagement and conversion. Additionally, we segment and research your viewer's channel preference to ensure your message reaches them effectively.

Data Analytics

Our data analytics services enable you to make informed marketing decisions. With our help, you'll be able to target customers and prospects with segmented and personalized messages, nurture leads, and set metrics to define a lead or customer.

Marketing Automation

Marketing automation is a technology that manages marketing processes such as email campaigns, mobile SMS, website landing pages and microsites, and full-scale contact management. By employing marketing automation, businesses can target customers and prospects with personalized messages, create drip campaigns, measure and analyze marketing efforts, and define leads or customers based on established metrics.