Business Details
26 Years
experience
Skyword: Content Marketing Made Smarter
Skyword is a leading content marketing platform that empowers brands to create, manage, and optimize high-impact content at scale. Founded on the principle that authentic storytelling drives business results, we combine cutting-edge technology with a global network of 20,000+ subject matter experts and creatives. Our proprietary Accelerator360 platform integrates live data, AI, and human expertise to deliver strategically aligned content across channels. With 15+ years of industry experience, our team provides end-to-end solutions from strategic planning to execution, ensuring measurable ROI for clients.We specialize in helping marketers transition from fragmented efforts to cohesive, audience-centric programs that build brand authority and drive revenue. Our approach combines editorial excellence with performance analytics, enabling clients to publish with confidence and scale efficiently. Trusted by Fortune 500 companies and emerging brands alike, we deliver tailored solutions that evolve with market demands while maintaining strict editorial standards and brand consistency.
Services
Content Strategy
Editorial Creation
Data Analytics
Talent Network
AI Optimization
Details
- Year established: 2000
Highlights and features
- Leverage 15+ years of content marketing expertise with proven client success
- Access 20,000+ vetted subject matter experts and creatives globally
- Utilize AI-powered platform for data-driven content optimization
- Achieve measurable ROI with performance-based content strategies
- Maintain brand consistency through enterprise-grade quality controls
What people say
Tripled content output
Increased sales conversions
Global talent network
Reduced production time
Measurable ROI
Services
Content Strategy
We develop data-driven content strategies based on audience insights and competitive analysis. Our approach combines market research with brand objectives to create roadmaps that drive engagement and conversions. Services include content audits, persona development, and channel-specific planning to ensure cohesive brand messaging across all touchpoints. Clients benefit from measurable KPI frameworks and continuous optimization.
Editorial Creation
Our global network delivers high-quality content across formats including articles, videos, and social media. With specialized subject matter experts in 50+ industries, we ensure technical accuracy and market relevance. The platform manages workflows from concept to publication, maintaining brand guidelines while enabling rapid content iteration and multichannel distribution through integrated publishing tools.
Data Analytics
Real-time analytics track content performance against business goals using proprietary metrics. Our dashboards provide actionable insights for strategy adjustments, showing content impact on lead generation, engagement, and conversion rates. We offer competitive benchmarking and content gap analysis to identify optimization opportunities and market differentiation strategies.
Talent Network
Access 20,000+ pre-vetted writers, designers, and industry experts through our managed platform. We handle contributor onboarding, payments, and compliance across 130+ countries, enabling scalable content creation without administrative burden. Our matching system identifies creators with specific domain expertise to align with client content needs and brand voice requirements.
AI Optimization
Our AI technology transforms original content into multiple optimized formats for different channels and audiences. The system maintains brand consistency while enabling personalized messaging through natural language processing and SEO optimization features. This approach increases content reach and effectiveness while reducing production time by 60-70%.
People
Andrew Wheeler
Chief Executive Officer
Andrew leads Skyword's strategic vision and operational execution, bringing extensive experience in marketing technology and enterprise software. He focuses on evolving the platform to meet changing market needs while maintaining technical excellence and client satisfaction.
Darryl Gehly
Chief Strategy Officer
Darryl oversees Skyword's strategic direction and innovation roadmap, leveraging 25+ years of marketing leadership. He specializes in helping enterprise clients transform fragmented content efforts into cohesive, business-driving programs through technology-enabled solutions.
Casey Nobile
Senior Vice President, Head of Content
Casey leads content operations and platform innovation, ensuring Skyword's solutions deliver measurable marketing impact. With deep expertise in content marketing performance, she focuses on integrating emerging technologies to enhance content effectiveness and operational efficiency.
Tom Gerace
Founder
Tom established Skyword with a vision to revolutionize brand storytelling through technology-enabled content creation. His pioneering work in creator networks and content marketplaces continues to influence Skyword's platform development and strategic direction.
Dave Feldman
Chief Customer Officer
Dave oversees client success and product experience, ensuring Skyword's solutions deliver sustained value. With decades of SaaS leadership experience, he focuses on helping clients maximize platform capabilities through strategic implementation and continuous optimization.
Questions
How does Skyword ensure content quality?
We combine expert human creators with AI-powered quality checks and brand guideline enforcement through our platform, ensuring brand consistency across all content.
Can I work with specific content creators?
Yes, our platform allows creator selection while also recommending optimal matches based on your brand's specific needs and content history.
How does the AI content optimization work?
Our AI analyzes audience preferences and content performance to transform original pieces into multiple optimized variations for different channels and audience segments.
What content formats do you support?
We handle articles, videos, social media posts, infographics, whitepapers, case studies, and more, all managed through our integrated content operations platform.
How are payments handled for contributors?
Our platform automates payments in 23 currencies with tax compliance management, handling all financial logistics for global talent engagement.
Can I try Skyword before committing?
We offer customized trials and demonstrations to show how our platform would work with your specific content needs and business objectives.
