Business Details
23 Years
experience
B2B Growth Marketing Agency for Cleantech & Industrial Tech
New Perspective is a dynamic performance-based growth marketing agency with over two decades of experience in serving B2B companies. Our 100% senior team, each with 6+ years of experience, specializes in cleantech, manufacturing, and B2B SaaS sectors, delivering measurable results through demand generation, digital strategy, and content creation. We pride ourselves on senior-led programs, transparent processes, and being a Platinum HubSpot Partner ranked in the top 10% globally.Our focus is on connecting awareness to revenue through end-to-end strategies encompassing strategy, content, media, and technology. We have helped clients achieve a $113M+ pipeline, tripled leads in under 90 days, and increased qualified leads by 163% QoQ. Our commitment to innovation, continuous improvement, and collaborative partnerships drives our mission to make a positive difference in the industries we serve.
Services
Demand Generation
Digital Strategy
Web Design
SEO Services
Content Marketing
HubSpot Services
Sales Enablement
Account-Based Marketing
Paid Search & Social
Conversion Optimization
Details
- Year established: 2003
Highlights and features
- Support from a 100% senior team with 6+ years of experience in B2B marketing
- Proven success in B2B demand generation for cleantech, manufacturing, and SaaS
- End-to-end strategies connecting awareness to revenue with measurable ROI
- Transparent process with weekly check-ins and performance visibility
- Platinum-certified HubSpot partner ranked top 10% globally
Associations and certifications
- HubSpot Partner Program
- HubSpot Platinum Agency Partner
What people say
Tripled leads in 90 Days
Pipeline value increased 7X
Qualified traffic increased
Moved marketing into 21st century
Services
Demand Generation
Our demand generation services drive marketing-attributed pipeline growth through targeted strategies. We focus on lead nurturing, sales alignment, and proven ROI improvements. With senior-led programs across cleantech, manufacturing, and B2B SaaS sectors, we leverage data-driven methodologies to accelerate deal velocity and shorten long sales cycles.
Digital Strategy
We create custom digital strategies aligning with business goals for cleantech and industrial tech companies. Our team develops growth plans focusing on measurable outcomes, from initial strategy workshops to implementation. Services include buyer persona mapping, content planning, and technology stack integration for end-to-end marketing effectiveness.
Search Engine Optimization
Our technical SEO and content optimization strategies boost visibility for B2B technology companies. We focus on AI-ready content, intent-based keyword research, and technical infrastructure improvements. With a data-driven approach to content creation and authority building, we help clients achieve higher rankings and measurable increases in qualified organic leads through both traditional and AI-powered search results.
Content Marketing
We develop strategic content systems that move prospects through the buyer journey for B2B technology firms. Our services include content strategy development, SEO-driven copywriting, and multimedia production. By aligning topics with buyer personas and sales enablement needs, we create cohesive campaigns that build thought leadership and drive pipeline growth through educational resources and targeted messaging.
Web Design
Our web design services transform websites into lead generation engines for B2B technology companies. We focus on conversion rate optimization, mobile-first design, and integration with marketing automation platforms. From complete redesigns to strategic refreshes, we create visually compelling sites that communicate complex technical information clearly while improving organic search visibility and user engagement metrics.
People
Nathan Harris
Founder & CEO
With over two decades of marketing leadership, Nathan established New Perspective to help B2B companies achieve sustainable growth through data-driven strategies and senior-led programs.
Ben Rubin
Director of Client Success
Bringing extensive experience in client relationship management, Ben leads the client success team in delivering measurable marketing outcomes while maintaining strong, collaborative partnerships with clients.
Dragan Kojic
Controller
Dragan oversees financial operations with expertise in managing budgets and financial strategies for marketing programs, ensuring fiscal responsibility while supporting business growth objectives.
Sara Spanovic
Production Manager
Sara manages project execution across marketing campaigns, bringing organizational expertise to ensure timely delivery of high-quality creative assets and strategic initiatives.
Jovana Avramovic
SEO Strategist
Specializing in technical SEO and content optimization, Jovana develops strategies that improve search visibility and drive qualified organic traffic for B2B technology companies.
Questions
Do you handle both copywriting and design?
Yes, we integrate strategy, copy, and design for aligned deliverables.
Can you match our brand voice?
We align with your brand voice using content samples for consistency.
How long are typical engagements?
Most clients stay 2+ years; project-based work is also available.
How do you measure results?
We track qualified leads, conversion rates, pipeline value, and ROI.
Can you optimize existing content?
Yes, we audit and improve structure, messaging, and SEO performance.
