Business Details
Expert Marketing Strategy & Fractional CMO Services
Janice Hostager is a marketing consultancy dedicated to helping small businesses and nonprofits overcome marketing overwhelm through strategic planning and execution. With over 30 years of experience in corporate marketing, agency work, and entrepreneurship, the founder, Janice Hostager, has developed a proven framework called the Trail to the Sale to align marketing efforts with measurable sales outcomes. The company specializes in creating customized marketing strategies that integrate competitive analysis, messaging optimization, SEO, social media, email marketing, and advertising.By offering Fractional CMO services, Janice Hostager provides businesses access to expert-level marketing leadership without the cost of a full-time hire. The consultancy emphasizes practical, non-overwhelming solutions tailored to clients' budgets and goals, while maintaining a commitment to philanthropy by donating a portion of sales to charitable causes. Client testimonials highlight improved sales performance, refined marketing focus, and scalable growth strategies.
Services
Marketing Strategy
Fractional CMO
SEO Optimization
Email Marketing
Social Media Strategy
Highlights and features
- We offer 30+ years of marketing strategy experience across Fortune 500, small businesses, and nonprofits
- Our Trail to the Sale framework delivers customized, non-overwhelming marketing strategies
- Proven track record of growing email lists by 264% and exceeding client sales goals
- Fractional CMO services provide expert-level marketing leadership at a fraction of full-time costs
- Philanthropy-driven approach with a portion of every sale supporting charitable organizations
What people say
Grew email list 264%
Exceeded sales goals
Focus on core business
Professional expertise
Creative solutions
Services
Marketing Strategy
Our marketing strategy service creates customized roadmaps to grow your business. We analyze your market position, competitive landscape, and customer journey to develop actionable plans that reduce overwhelm and increase sales. Ideal for entrepreneurs struggling with ineffective marketing tactics, our approach focuses on strategic alignment between your offerings and target audience. Previous clients have seen measurable improvements in lead generation and revenue growth through our proven methodology.
Fractional CMO
Fractional CMO services provide executive marketing leadership without full-time costs. We bring strategic expertise to small businesses needing guidance with brand positioning, campaign execution, and team management. This service works best for growing companies requiring experienced direction but lacking budget for in-house executives. Our clients benefit from data-driven decision making and implementation support tailored to their unique business needs and growth objectives.
Email Marketing
Email marketing optimization helps businesses build lasting customer relationships and drive repeat sales. We specialize in segmented campaigns that deliver targeted messages based on customer behavior. Previous work includes growing email lists by 264% while improving engagement metrics for nonprofit clients. Our approach focuses on creating value-driven content that resonates with your audience while supporting broader marketing goals.
People
Janice Hostager
Founder
Marketing strategist with 30+ years in corporate marketing, agency work, and entrepreneurship. Developed the Trail to the Sale framework through personal experience with small business marketing challenges. Hosts 'My Weekly Marketing' podcast and actively supports charitable causes through business profits.
Questions
What marketing services do you specialize in?
We specialize in marketing strategy development, Fractional CMO services, email marketing optimization, SEO, and social media strategy tailored to small businesses and nonprofits.
How can you help overwhelmed business owners?
Our Trail to the Sale™ framework simplifies marketing complexity through customized, step-by-step plans that align with your business goals and capacity.
What experience do you have with small businesses?
With 30+ years across Fortune 500 companies, startups, and solopreneurs, we've helped numerous small businesses overcome marketing challenges and grow sales.
Do you work with nonprofits?
Yes, we regularly work with nonprofits, helping them improve brand messaging, develop effective marketing campaigns, and achieve fundraising goals through strategic outreach.
What's included in your marketing analysis package?
Full business evaluation, competitive landscape analysis, messaging review, and 6-month strategy plan including SEO, content, social media, and advertising recommendations.
How do payments and financing work?
We offer payment plans for our $2,997 strategy package and monthly billing for Fractional CMO services starting at $2,500/month.
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