Business Details
21 Years
experience
Award-Winning Public Engagement Experts San Diego
Cook + Schmid is a public engagement and strategic communications firm with over 20 years of experience in designing and implementing data-driven stakeholder engagement programs. Our team combines creative outreach, multicultural marketing, and innovative technology to deliver purposeful campaigns that achieve measurable results. We specialize in bridging communities and project stakeholders through inclusive dialogue, ensuring trust and transparency in both public and private sector initiatives.With a multidisciplinary team of former journalists, technologists, and community organizers, we have earned national recognition for our strategic programs and creative design excellence. Our commitment extends beyond client work to supporting local nonprofits and strengthening communities through pro bono initiatives.
Services
Public Relations
Stakeholder Engagement
Multicultural Marketing
Strategic Planning
Data-Driven Campaigns
Details
- Year established: 2005
Highlights and features
- 20+ years of experience in stakeholder engagement programs
- Award-winning strategic communication frameworks and creative design
- Multicultural marketing expertise with diverse community connections
- IAP2-certified facilitation and conflict resolution specialists
- Data-driven campaigns with measurable performance outcomes
Associations and certifications
- Public Relations Society of America Silver Anvils
- Dot Comm Awards
- Hermes Gold Awards
Services
Public Relations
We develop comprehensive public relations strategies that combine traditional media relations with digital outreach. Our team creates compelling narratives to enhance organizational visibility and manage communications during critical initiatives. With 20+ years of experience, we deliver media placements, press campaigns, and executive visibility programs that align with client objectives while maintaining ethical standards.
Stakeholder Engagement
Our stakeholder engagement programs utilize IAP2 best practices and facilitation techniques to build consensus among diverse groups. Through focus groups, public meetings, and one-on-one interviews, we identify community values and concerns to inform decision-making processes. This approach ensures meaningful participation and strengthens relationships between organizations and their constituents during development projects and policy changes.
Multicultural Marketing
We create targeted marketing strategies that resonate with culturally diverse audiences. Our team employs language-specific messaging, culturally relevant platforms, and community partnerships to ensure effective communication. By integrating multicultural perspectives into campaign design and execution, we help organizations build trust and achieve measurable engagement outcomes with underrepresented populations in both public and private sector initiatives.
Strategic Planning
Our strategic planning process begins with comprehensive research including surveys, gap analyses, and literature reviews. We develop customized communication frameworks that align organizational goals with community needs, incorporating data visualization techniques to track progress. This evidence-based approach ensures our clients maintain flexibility while working toward clearly defined objectives through measurable performance indicators.
Data-Driven Campaigns
We combine quantitative analysis with traditional PR methods to create campaigns that deliver demonstrable results. Our team uses performance metrics to optimize outreach strategies in real-time, ensuring maximum impact for client initiatives. By integrating technology-driven solutions with grassroots engagement tactics, we develop comprehensive programs that combine the precision of data analytics with the human element of community dialogue.
People
Jon Schmid
President and CEO
CEO and founder with 20+ years in data-driven public engagement. Former journalist pioneer in quantitative analysis. Leads strategic direction and purpose-driven campaigns that combine traditional media with technological innovation to achieve measurable community outcomes.
Anna Griffin
Project Manager
Experienced project manager with expertise in stakeholder coordination and multicultural outreach. Specializes in facilitating community dialogues and implementing strategic communication plans that align organizational goals with public needs through evidence-based engagement strategies.
Lilia O'Hara
Multicultural Outreach Expert
Cultural engagement specialist focusing on diverse community connections. Develops targeted outreach programs that bridge cultural gaps through language-specific messaging and community partnerships, ensuring inclusive participation in public engagement initiatives.
Martin Flores
Project Manager
Senior project manager with 15+ years experience in communication strategy development. Specializes in campaign execution, performance measurement, and technology integration for public engagement programs across both public and private sector clients.
Santiago Raffo
Digital Marketing Director
Lead digital strategist integrating innovative technology with traditional outreach methods. Specializes in data-driven campaign development, social media engagement, and digital content creation that enhances community interaction while maintaining measurable performance metrics for client initiatives.
Questions
What industries do you work with?
We serve both public and private sector clients, including government agencies, healthcare organizations, educational institutions, and civic groups requiring stakeholder engagement solutions.
Do you handle crisis communication?
Yes, our team develops proactive communication strategies that include contingency planning and conflict resolution frameworks to manage public perception during challenging situations.
How do you measure campaign success?
We use defined KPIs tracking community participation rates, media metrics, survey responses, and goal attainment benchmarks to evaluate program effectiveness through data visualization tools.
Can you work with limited budgets?
Our strategic planning process includes resource optimization strategies, combining cost-effective digital tools with targeted outreach to maximize impact across all budget ranges.
Do you offer bilingual services?
Yes, our multicultural marketing team provides Spanish-English communication solutions with culturally appropriate messaging for diverse community engagement initiatives.
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