Business Details
50+ Years
experience
Your Trusted Healthcare Marketing Partner
Medical Marketing Service (MMS) has been a leader in healthcare marketing for nearly a century, combining industry-best data with digital expertise to empower client success. Founded in 1924, our family-owned business has maintained its position at the forefront of technological advancements while prioritizing personalized client relationships. Our proprietary data ecosystem undergoes rigorous validation against trusted sources like the American Medical Association Physician Masterfile, ensuring clients access the most accurate healthcare professional information available. Through our innovative NOWW Platform, we provide cloud-based tools for managing email campaigns, direct mail, and programmatic marketing with unparalleled precision. Our approach integrates data validation, behavioral analytics, and 24/7 client support to deliver 98% email deliverability rates across 500 million sends. Unlike traditional marketing vendors, we position ourselves as strategic partners, offering tailored solutions that span the complete marketing lifecycle from audience identification to campaign optimization.Our team's decades of experience serving hospitals, pharmaceutical companies, and medical publishers enables us to deliver solutions that transform complex healthcare marketing challenges into measurable results. We maintain rigorous quality standards through continuous data authentication processes and industry-leading security protocols. Our commitment to client success is reflected in our 95-year heritage of adapting to technological changes while preserving the core values of reliability and integrity. This combination of heritage expertise and cutting-edge innovation ensures our clients achieve meaningful marketing outcomes in an ever-evolving healthcare landscape.
Services
Healthcare Email Marketing
Direct Mail Lists
Social Media Marketing
Programmatic Marketing
NOWW Platform
Data Validation Services
Campaign Management
Audience Targeting
Details
- Year established: 1924
Highlights and features
- We offer 98% email deliverability rates backed by validated healthcare data
- Our proprietary NOWW Platform enables 24/7 campaign management and optimization
- We leverage 100 years of healthcare marketing experience and industry relationships
- Our data validation processes include real-time authentication against AMA databases
- We provide tailored solutions combining email, direct mail, and programmatic marketing
Services
Healthcare Email Marketing
Our healthcare email marketing solutions combine industry-best data with strategic deployment expertise to achieve 98% deliverability rates. We help organizations connect with healthcare professionals through targeted campaigns that leverage behavioral analytics and multivariate testing. With over 500 million sends executed, our tailored approach ensures messages reach the right medical professionals at optimal engagement times while maintaining compliance with healthcare marketing regulations.
NOWW Platform
The NOWW Platform is a comprehensive cloud-based solution for managing healthcare marketing campaigns with complete control over targeting, testing, and measurement. This proprietary system enables real-time audience segmentation, campaign scheduling, and performance analytics while providing access to RX data and enhanced response metrics. Designed specifically for medical marketers, it integrates direct mail, email, and programmatic tools in a single interface that supports instant data access and campaign optimization from any location.
Direct Mail Lists
Our healthcare direct mail services provide access to validated mailing lists that complement digital marketing strategies. Built on decades of industry relationships, these lists target healthcare providers with precision using the same authentication processes as our electronic data. The tactile impact of printed materials works synergistically with our digital campaigns, creating multi-channel engagement opportunities that reinforce messaging across multiple professional touchpoints for enhanced marketing effectiveness.
Programmatic Marketing
Our programmatic marketing solutions leverage authenticated healthcare data to deliver precision-targeted campaigns across digital platforms. The Med-E-Mail Network connects advertisers with healthcare professionals through email, websites, mobile apps, and social media channels. This approach combines behavioral analytics with real-time bidding strategies to optimize ad placement while maintaining compliance with healthcare industry standards. The result is measurable engagement with the most relevant medical professionals for each client's specific marketing goals.
Social Media Marketing
Our social media marketing services help healthcare organizations expand their digital reach through targeted campaigns on professional networks like LinkedIn and general platforms like Facebook. Using AMA selection criteria, we segment audiences to ensure messages reach verified healthcare professionals. This omnichannel strategy enhances campaign performance by reinforcing email and direct mail communications with social media impressions that improve brand recognition and engagement with medical audiences across both personal and professional digital environments.
People
Garth Elliott
President/COO
Fifth-generation leader at MMS with over 30 years of healthcare marketing experience, developed the NOWW Platform to revolutionize data access for healthcare marketers. Holds a deep understanding of medical marketing needs across multiple sectors including hospitals, pharmaceutical companies, and physician recruiters.
Christopher Lee
Chief Revenue Officer
Executive with 25+ years healthcare IT leadership experience, joined MMS in 2022 to expand digital engagement solutions for health systems and pharmaceutical manufacturers. Previously held executive roles at Healthgrades and IQVIA, and earned MBA in healthcare strategy from Kellogg Graduate School of Management at Northwestern University.
Mason Elliott Cantey
Product & Marketing Manager
Digital marketing professional certified by the American Marketing Association, manages marketing strategies and digital products while leading the Customer Success Team. As fifth-generation family member, brings contemporary marketing expertise combined with institutional knowledge of the healthcare industry's evolving digital landscape.
Questions
What healthcare marketing services do you offer?
We provide email marketing, direct mail lists, programmatic advertising, social media marketing, and data validation services through our proprietary NOWW Platform.
How do you ensure data accuracy?
Our data undergoes real-time validation against the American Medical Association Physician Masterfile and proprietary scoring models built over 20 years of industry experience.
Can I manage campaigns 24/7?
Yes, our NOWW Platform provides secure 24/7 access for campaign management, audience targeting, and performance tracking from any location.
What deliverability rates do you achieve?
Our clients consistently experience 98% email deliverability rates across a cumulative 500 million marketing sends in the healthcare sector.
How long have you specialized in medical marketing?
We've provided healthcare marketing solutions since 1924, making us the industry's longest-operating medical marketing service provider.
Which healthcare professionals can you reach?
Our validated database includes physicians, advanced practice providers, and healthcare professionals across all medical specialties nationwide.
