Business Details
27 Years
experience
Your B2B Marketing Partner for Predictable Growth
Elevation Marketing is a full-service B2B marketing agency with nearly 25 years of experience delivering data-driven strategies for predictable business growth. Founded in 1999, we specialize in transforming insights into breakthrough brand strategies, creative campaigns, and integrated programs that resonate with decision-makers. Our approach combines rigorous research, advanced martech integration, and disruptive storytelling to align marketing efforts with measurable business outcomes. With expertise across industries including healthcare, technology, and manufacturing, we provide end-to-end solutions from brand positioning to lead generation.Our team of strategists, creatives, and analysts prioritizes transparency, collaboration, and results through clear reporting and performance metrics. We serve as an extension of clients' teams, offering both comprehensive programs and specialized project support while maintaining E-E-A-T principles through demonstrated expertise and verifiable client successes.
Services
Brand Strategy
Content Marketing
SEO Services
Social Media
Web Development
Marketing Automation
ABM Programs
Sales Enablement
Analytics
Creative Services
Details
- Year established: 1999
Highlights and features
- 25 years of B2B marketing expertise with industry-specific knowledge
- Data-driven strategies aligned with measurable business outcomes
- Full-service agency offering integrated marketing solutions
- Proven success with Fortune 100 companies and startups
- Transparent reporting with continuous performance optimization
Services
Brand Strategy
Our brand strategy services create distinctive market positions through behavioral research and data analytics. We develop brand architectures that evolve with market dynamics while maintaining core identity elements. By combining competitive analysis with audience insights, we craft positioning statements that resonate across channels. Our approach ensures consistent messaging that builds long-term equity while adapting to industry changes, supported by measurable brand health metrics.
Content Marketing
We create targeted content ecosystems that address specific buyer journey stages using research-driven insights. Our team develops thought leadership pieces, technical content, and educational materials that establish authority while driving lead generation. Through content audits and gap analyses, we optimize existing assets while creating new materials aligned with SEO best practices. Performance tracking ensures continuous improvement of content effectiveness across distribution channels.
ABM Programs
Our ABM solutions combine predictive analytics with personalized campaign execution across multiple channels. We develop tiered targeting strategies that align with sales objectives while creating customized messaging frameworks. Through martech integration, we track engagement metrics at account level and optimize campaigns in real-time. Our programs include sales enablement components to ensure alignment between marketing efforts and field execution for complex B2B sales cycles.
Marketing Automation
We implement and optimize marketing automation platforms to streamline lead management processes. Our solutions include workflow design, scoring model development, and integration with CRM systems. We create personalized nurture tracks based on buyer personas while establishing clear handoff protocols between marketing and sales teams. Performance analytics focus on conversion rates and ROI measurement across automated campaigns.
Analytics
Our analytics services provide actionable insights through customized dashboard development and performance tracking. We implement attribution models that demonstrate marketing's impact on revenue while identifying optimization opportunities. Using predictive analytics, we forecast campaign performance and recommend data-driven adjustments. Our approach combines technical implementation with strategic interpretation to transform raw data into business decisions.
People
Scott Miraglia
President
With nearly three decades of agency leadership experience, Scott focuses on creative team development and strategic growth initiatives while maintaining Elevation's collaborative culture.
Ryan Gould
COO & Executive Vice President, Client Strategy
Brings extensive B2B experience managing integrated marketing programs with emphasis on sales-marketing alignment and strategic execution across diverse industries.
Susan Saltwell
Vice President, Account Services
20-year agency veteran specializing in brand strategy development and implementation across technology and healthcare sectors with academic marketing background.
Darren Jones
Creative Director
20+ years in creative direction with technical expertise in digital production and concept development across multiple industry verticals.
Questions
What industries does Elevation Marketing specialize in?
We serve technology, healthcare, manufacturing, financial services, education, and professional services sectors with specialized expertise in complex B2B markets.
How do you measure marketing campaign effectiveness?
We use custom dashboards with KPIs aligned to business objectives, including attribution modeling, pipeline analytics, and ROI calculations through integrated martech platforms.
Can you handle both strategy and execution?
Yes, we provide full-service capabilities from strategic planning through tactical execution with dedicated teams for brand development, digital marketing, and sales enablement.
What makes your ABM approach different?
Our data-driven ABM combines predictive analytics with personalized content strategies, supported by sales alignment processes and martech integration for measurable account-level results.
How do you ensure brand consistency across channels?
Through centralized brand governance frameworks, style guides, and cross-channel campaign planning that maintains core messaging while optimizing for platform-specific best practices.
