Business Details
21 Years
experience
Expert Public Relations for Inventors and Entrepreneurs
Founded in 2005, Orca Communications is America's premier public relations agency specializing in serving inventors and entrepreneurs. Our team combines a pitch-driven approach with collaborative dynamics to secure exceptional media placements across TV, print, and digital platforms. With former journalists and media insiders on staff, we leverage decades of industry experience and a robust network of media contacts to craft strategic campaigns that drive brand recognition and growth.Committed to understanding our clients' unique goals, we deliver tailored PR solutions that emphasize transparency, expertise, and measurable results. Our dedication to innovation, coupled with a proven track record of securing high-impact coverage, positions us as a trusted partner for businesses seeking to amplify their market presence and achieve long-term success.
Services
Public Relations
Media Relations
Influencer Marketing
Social Media Strategy
Integrated Campaigns
Details
- Year established: 2005
Highlights and features
- Our pitch-driven approach secures top-tier media placements across TV, print, and digital platforms.
- Team of former journalists and media insiders with decades of industry experience.
- 20+ years of proven success in public relations for inventors and startups.
- Strategic focus on earned media to build brand credibility and awareness.
- Customizable PR packages tailored to businesses of all sizes and budgets.
What people say
Significant sales increase
Featured on The Today Show
Proven ROI
Responsive team
National media coverage
Services
Public Relations
Orca Communications delivers strategic public relations services tailored to inventors and entrepreneurs. Our team crafts compelling narratives to secure media coverage across TV, print, and digital platforms. By leveraging relationships with editors and producers nationwide, we help brands build credibility, drive visibility, and achieve measurable growth through earned media placements and targeted outreach.
Influencer Marketing
Orcas influencer marketing campaigns connect brands with authentic advocates who resonate with target audiences. We curate partnerships, manage outreach, and coordinate content creation to amplify brand awareness. Our approach emphasizes genuine engagement and measurable ROI, ensuring campaigns align with business goals and expand market reach through trusted voices in relevant industries.
Media Relations
Media relations at Orca focus on securing editorial coverage and thought leadership opportunities. Our former journalists pitch stories to top-tier outlets, leveraging media expertise to position clients as industry leaders. We monitor trends, draft press releases, and build relationships with journalists to ensure consistent, impactful media exposure that drives brand authority and credibility.
Social Media Strategy
Orca develops customized social media strategies to maintain consistent brand messaging and audience engagement. Services include content calendars, hashtag research, scheduled posts, and performance analytics. We integrate PR achievements with social platforms to enhance visibility, foster community interaction, and support overall marketing objectives through data-driven, cohesive digital presence.
Integrated Campaigns
Integrated campaigns combine earned, owned, and paid media to maximize brand impact. Orcas approach blends PR, social media, and content marketing into cohesive strategies that drive growth. We create monthly content libraries, coordinate cross-channel initiatives, and provide comprehensive reporting to ensure alignment with business goals, delivering unified messaging that resonates across all consumer touchpoints.
People
Betsy Martin
Chief Executive Officer
Betsy Martin is CEO of Orca Communications and founder of Vaya Ventures, specializing in growth strategies for high-impact companies. With international e-commerce expertise, she has driven brand success through innovative PR and business development initiatives for over 20 years.
Wendy Roberts
Vice President
Wendy Roberts brings extensive marketing and PR experience to her role as Vice President. Prior to Orca, she led marketing efforts at RAZOR magazine, managing national campaigns and media partnerships to elevate brand visibility and audience engagement across lifestyle industries.
Lacy Gambee
Public Relations and Communications Director
Lacy Gambee, a former NBC investigative producer, specializes in media relations and strategic outreach. Her background in television news enables targeted PR campaign execution, securing placements in major outlets and fostering client success through compelling storytelling and media connections.
Rita Tennyson
Senior Publicist
Rita Tennyson has over 27 years of PR expertise, specializing in consumer products and technology. Her strategic pitching has earned placements in top publications like the New York Times and Sports Illustrated, leveraging deep media relationships to deliver consistent, high-impact coverage for clients.
Lora Reuther
Social Media Manager
Lora Reuther leads Orcas social media and influencer initiatives, managing campaigns for over 50 brands. With 15 years of experience, she develops cohesive strategies that integrate PR achievements with digital engagement, enhancing brand presence across B2B and B2C markets.
Questions
What services does Orca Communications offer?
Orca offers public relations, influencer marketing, social media strategy, media relations, and integrated PR campaigns tailored to inventors and e-commerce brands.
How long has Orca Communications been in business?
With 20+ years of experience, Orca Communications has specialized in PR for inventors and entrepreneurs since 2005.
Can Orca help small businesses with PR?
Yes, Orca provides scalable PR packages designed for small-to-medium businesses, including product-focused campaigns and media outreach.
What industries does Orca serve?
Orca serves consumer product industries including baby, home, pet, tech, health, food, and lifestyle brands, among others.
How does Orca measure PR campaign success?
Success is tracked through media placements, brand visibility, SEO improvements, sales growth, and monthly performance reports with clients.
Do you offer customized PR packages?
Yes, Orca offers tiered PR packages (Bronze, Silver, Gold, Platinum) and customized enterprise solutions to meet specific business needs.
