Business Details
50+ Years
experience
Your Trusted Brand Transformation Partner
At Hart/Cpv, we believe in the transformative power of unified brand experiences. Founded in 1965, our agency has spent six decades refining our expertise in brand transformation, leveraging data-driven insights and creative innovation to move audiences from indifference to advocacy. Our independence fuels our ability to create bold, integrated solutions that align marketing with operational excellence, driving sustainable growth for our clients.With 100% full-time employees across four office locations, we specialize in crafting strategies that resonate across B2B and B2C sectors, backed by decades of experience in behavioral science, media optimization, and reputational influence. Our values center on empathy, collaboration, and mutual benefit, ensuring every partnership strengthens both brands and communities.
Services
Brand Transformation
Marketing Strategy
Creative Design
Digital Marketing
Media Planning
Public Relations
Web Development
SEO Services
Social Media Management
Campaign Development
Details
- Year established: 1965
Highlights and features
- Award-winning brand transformation expertise since 1965
- 100% full-time team of seasoned marketing professionals
- Proven behavioral science-led consulting approach
- Integrated media and reputation management capabilities
- Client-centric focus with 50/50 B2B/B2C experience
Services
Brand Transformation
We design comprehensive brand transformations that align companies with evolving market demands. Our approach combines behavioral insights, strategic storytelling, and visual innovation to create unified brand experiences. By analyzing audience psychology and competitive landscapes, we develop positioning strategies that drive customer advocacy and business growth through measurable outcomes.
Marketing Strategy
Our behavioral science-led consulting identifies growth opportunities and develops actionable strategies. We combine trendspotting, customer journey mapping, and data analytics to create integrated marketing plans. This systematic approach ensures campaigns deliver measurable ROI while maintaining brand consistency across all touchpoints and channels.
Creative Design
We craft immersive brand experiences through purposeful design that connects with audiences emotionally. Our team merges strategic thinking with creative execution to develop compelling visuals, packaging, and campaign assets. By understanding consumer behavior patterns, we create designs that drive engagement and reinforce brand identity across digital and physical platforms.
Digital Marketing
Our digital solutions combine strategic website development with SEO-optimized content to enhance brand visibility. We create custom digital experiences that align with business objectives while implementing analytics for continuous optimization. This approach ensures brands maintain relevance and competitive advantage in the evolving digital landscape through measurable performance metrics.
Media Planning
We develop data-driven media strategies that maximize campaign impact across traditional and emerging platforms. Our approach combines programmatic advertising, audience profiling, and performance analysis to ensure optimal message delivery. This comprehensive media stewardship model delivers measurable results while maintaining budget efficiency and brand consistency.
People
Mike Hart
Chief Executive Officer
Mike Hart/Cpv leads Hart/Cpv's strategic vision with decades of industry experience, driving brand transformation and sustainable growth for clients across diverse sectors through integrated marketing solutions.
Marc Paulenich
President
Marc Paulenich oversees agency operations and client relationships, leveraging extensive experience in marketing strategy and brand development to maintain Hart/Cpv's position as an industry leader in brand transformation.
Randy Phipps
Executive Creative Director
Randy Phipps leads creative development with a focus on innovative storytelling, combining artistic vision with strategic thinking to produce award-winning campaigns that drive brand engagement and audience advocacy.
Jeff Lutz
SVP, Reputation & Influence
Jeff Lutz specializes in brand reputation management and crisis communications, applying expertise in public relations and media relations to protect and enhance client reputations across multiple industries.
Kira Clifton
SVP, Media & Measurement
Kira Clifton directs media strategy and analytics, utilizing data-driven approaches to optimize campaign performance and media investment strategies across both traditional and digital platforms.
Questions
What industries does Hart/Cpv specialize in?
We serve diverse sectors including Food & Beverage, Travel & Tourism, Health & Wellness, Manufacturing, and Arts & Education with tailored brand transformation strategies.
How does Hart/Cpv measure campaign effectiveness?
We employ comprehensive analytics, business intelligence dashboards, and performance measurement strategies to track campaign impact and optimize future initiatives using actionable data insights.
What differentiates Hart/Cpv from other agencies?
Our unique combination of behavioral science expertise, integrated media capabilities, and 100% full-time team approach creates sustained brand growth through unified experiences.
Does Hart/Cpv work with both B2B and B2C clients?
Yes, we maintain a balanced 50/50 client portfolio across B2B and B2C sectors, adapting our strategies to meet the distinct needs of each business type.
How does Hart/Cpv approach digital transformation?
We combine strategic website development, content management systems, and analytics implementation to create seamless digital experiences that align with overall brand strategy.
What awards has Hart/Cpv received?
Our agency has earned recognition including ADDY Awards and Gold Aster Awards for innovative campaigns like MWAA Because Reasons and Children's Minnesota collaborations.
