Business Details
33 Years
experience
Your Human-Driven Brand Growth Partner
We are a marketing practice dedicated to accelerating brand affinity through deeper, more rewarding relationships between businesses and their audiences. Founded over 30 years ago, our human-driven approach combines strategic vision with tangible execution to build authentic connections that drive measurable growth. Our methodology prioritizes mindful choices, meaningful connections, memorable experiences, and measurable outcomes, ensuring brands remain relevant in evolving markets.Our team of experts specializes in branding, digital marketing, public relations, and human performance coaching, delivering solutions that transcend transactional interactions to create lasting relationships. With a focus on Return on Momentum, we help clients navigate modern business challenges while maintaining tenacity and energy in all initiatives.
Services
Brand Strategy
Digital Marketing
Public Relations
Human Performance Coaching
Event Marketing
Media Relations
Advertising Campaigns
Influencer Activation
Details
- Year established: 1993
Highlights and features
- We offer 30+ years of marketing leadership experience across diverse industries
- Our human-driven methodology creates authentic brand-consumer relationships
- Custom-tailored strategies combine mindful choices with measurable outcomes
- Integrated approach spans branding, digital marketing, and human performance
- Proven track record of accelerating brand momentum and market acceptance
What people say
Authentic experiences
Strategic expertise
Measurable results
Creative execution
Market acceptance
Services
Brand Strategy
Our brand strategy services help businesses establish authentic market presence. We analyze market dynamics and internal values to create positioning strategies that foster genuine consumer connections. Through comprehensive brand audits and competitive analysis, we develop frameworks that guide consistent messaging across all touchpoints. Our approach ensures brands remain relevant through evolving market conditions while maintaining core identity.
Digital Marketing
We create integrated digital marketing campaigns that combine data analytics with creative execution. Our services include SEO optimization, paid media strategy, and social media management tailored to target audiences. Through continuous performance monitoring and A/B testing, we refine digital strategies to maximize ROI. Our team specializes in creating engaging content that builds brand authority and drives consumer action across digital platforms.
Human Performance Coaching
Greg Niederlander leads our human performance coaching programs designed to enhance workplace productivity through personal development. Our science-based approach combines exercise physiology principles with leadership training to improve both individual and organizational performance. We implement customized wellness programs that reduce burnout while increasing energy levels and mental clarity across teams.
Public Relations
Michelle Moore directs our public relations initiatives that build brand credibility through strategic media outreach. We develop press campaigns that secure coverage in top-tier publications while managing crisis communications proactively. Our media monitoring services track brand sentiment and industry trends, allowing for timely adjustments to PR strategies that maintain positive public perception.
Event Marketing
Our event marketing services create immersive brand experiences that drive consumer engagement. From concept development to post-event analysis, we design live activations that align with marketing objectives. We specialize in sports marketing events, product launches, and branded experiences that generate buzz through both physical and digital participation channels.
People
Craig Lerner
Founder & President
With 30+ years in marketing, Craig transitioned from pharmaceutical advertising to sports marketing leadership. His strategic vision has helped numerous brands achieve market dominance through relationship-driven approaches.
Dave Schwantes
Agency Partner
As consumer insights expert, Dave leverages marketing research expertise to build brand equity across industries. His background in market analysis and strategy development helps clients understand consumer behavior patterns.
Michelle Moore
Agency Partner
PR specialist with two decades of media relations experience. She has developed successful awareness campaigns that enhanced market share and customer loyalty for diverse technology clients.
Greg Niederlander
Director of Human Performance
Exercise science expert with 30 years in fitness and wellness. His performance coaching combines scientific principles with practical applications to improve both workplace productivity and personal well-being.
Lowell Franko
EVP, Head of Client Services
Pharma industry veteran with 20 years in client management. His healthcare expertise spans oncology campaigns and patient education programs, ensuring strategic client alignment with agency capabilities.
Questions
What makes Involve's marketing approach different?
Our human-driven methodology focuses on creating authentic connections between brands and audiences through mindful choices and measurable outcomes.
Can small businesses benefit from Involve's services?
Yes, our Involve Studio division provides accessible branding and marketing solutions specifically designed for small businesses and personal brands.
How do you measure marketing campaign success?
We track Return on Momentum through engagement metrics, brand sentiment analysis, and sales conversion rates across all marketing initiatives.
Do you offer specialized fitness industry marketing?
Yes, our team has extensive experience in sports marketing and fitness industry branding, with a proven track record in product launches and event promotions.
What is human performance coaching?
Our performance coaching programs improve workplace productivity through science-based wellness strategies that enhance both individual energy and organizational effectiveness.
How do you handle brand repositioning projects?
We conduct comprehensive brand audits followed by strategic repositioning that aligns internal values with external market demands, ensuring smooth transitions and increased market acceptance.
