Business Details
31 Years
experience
Your Partner in Purpose-Driven Marketing Solutions
Founded in 1995, PRISM Marketing has been at the forefront of transforming businesses through strategic, creative, and results-driven marketing solutions. As a woman-owned agency, we combine over 25 years of experience with a flexible, client-centric approach to deliver tailored campaigns that align with organizational goals. Our team of T-shaped marketers excels in strategy, creative development, digital execution, and brand positioning, ensuring every project is rooted in purpose and measurable outcomes.With deep expertise in regulated industries like healthcare, we act as an extension of our clients teams, prioritizing transparency, collaboration, and innovation. Our process begins with research and strategy, evolves through dynamic creative, and culminates in flawless execution, all while adapting to the ever-changing marketing landscape. We pride ourselves on being a trusted partner that not only meets but exceeds expectations through personalized service and a commitment to lifelong learning.
Services
Strategic Marketing
Creative Development
Digital Campaigns
Brand Positioning
Market Research
Competitive Intelligence
Social Media Strategy
Content Creation
Campaign Execution
OGSM Framework
Details
- Year established: 1995
Highlights and features
- We offer over 25 years of experience in healthcare and regulated industries.
- Our team operates as an extension of your internal marketing department.
- We specialize in purpose-driven campaigns that align organizational missions with marketing.
- Flexible approach adapts to sudden changes or unique client challenges.
- T-shaped marketers combine deep expertise with cross-disciplinary knowledge.
What people say
On target the first time
Flawless execution
Personalized experience
Regulatory expertise
Purpose-driven focus
Services
Strategic Marketing
We develop data-driven strategies to align marketing efforts with business objectives. Our approach includes competitive intelligence, brand positioning, and OGSM frameworks to ensure focused, actionable plans that drive sustainable growth across industries.
Creative Development
Our award-winning creative team crafts compelling visual narratives and campaigns tailored to target audiences. From branding to digital assets, we ensure consistency and engagement through innovative design and storytelling that reflect clients' unique value propositions.
Digital Campaigns
We leverage targeted digital strategies including advertising, SEO, and analytics to optimize online presence. Our data-informed approach identifies high-impact opportunities while eliminating distractions, ensuring measurable ROI and audience engagement.
Brand Positioning
We help organizations define and communicate their unique market position through research-backed messaging and identity development. This includes competitive analysis, mission/vision alignment, and creating cohesive brand narratives that resonate with stakeholders.
Campaign Execution
Our end-to-end execution capabilities cover all aspects of campaign deployment, from project management to tactical delivery. We ensure seamless implementation of strategies while maintaining flexibility to adapt to evolving requirements or market conditions.
People
Michelle Adams
Founder & CEO
Michelle brings over 30 years of experience growing brands like Cardinal Health and Procter & Gamble. She focuses on helping clients discover their 'why' through purpose-driven marketing strategies while leading PRISMs strategic direction.
Kim Fansler
Chief Administrative Officer
Kim combines administrative and marketing expertise with a focus on CRM optimization and client engagement. She supports healthcare clients while emphasizing marketings role in creating community impact through purpose-driven initiatives.
Matt Boardman
Senior Art Director
With 19 years of design experience, Matt specializes in visual branding for clients like GE and Abbott Labs. He ensures creative work communicates deeper meaning while maintaining a balance between professional and personal adventures.
Tricia Janusz
Senior Account Director
Tricia leverages agency experience across diverse industries to develop effective marketing strategies. Her approach focuses on matching client solutions with target audiences to solve problems and drive business growth.
Laura Cohen
Senior Retail Media Manager
Laura applies 16 years of digital advertising expertise from Amazon Advertising to optimize retail media strategies. She specializes in data-driven results for consumer brands while balancing motherhood and marketing innovation.
Questions
What industries does PRISM specialize in?
PRISM specializes in healthcare marketing but serves diverse sectors including B2B, nonprofits, and Fortune 50 companies through adaptable, cross-industry expertise.
How does PRISM ensure campaign effectiveness?
We combine research-driven strategy with continuous testing and measurement, maintaining focus on business-impacting results throughout the marketing process.
What makes PRISM different from other agencies?
Our T-shaped team acts as marketing extensions of client teams, providing flexible, purpose-driven solutions with over 25 years of healthcare and regulated industry experience.
Can PRISM handle urgent marketing needs?
Yes, our adaptable approach allows last-minute adjustments and rapid response through established partnerships and experienced team execution capabilities.
What is Marketing On Purpose?
Our initiative aligning brand missions with marketing strategies to create meaningful impact for organizations, employees, and communities while driving business growth.
