Business Details
16 Years
experience
Your Trusted Partner for Digital Marketing Solutions
FocusWorks Marketing is a boutique digital marketing agency dedicated to helping professional service firms stand out while staying true to their brand identity and values. We act as a full-service marketing department for mid-sized businesses, combining the commitment of an internal team with the capabilities of an agency. Our services include SEO, copywriting, lead generation, and social media marketing, tailored to industries like legal, healthcare, and accounting.With over 14 years of experience, we specialize in creating data-driven strategies that align with client goals, emphasizing value, innovation, and personalized service. Our team of experts brings deep industry knowledge, ensuring compliance and effectiveness in regulated sectors. We pride ourselves on treating every business as if it were our own, delivering results through authentic brand storytelling and strategic marketing solutions.
Services
SEO Services
Copywriting
Lead Generation
Social Media Marketing
Email Marketing
Content Strategy
Website Design
Marketing Automation
Press Release Writing
Whitepaper Creation
Details
- Year established: 2010
Highlights and features
- We specialize in marketing for compliance-regulated industries like legal and healthcare.
- Our team includes writers with legal, medical, and financial industry expertise.
- We guarantee two rounds of revisions for every content piece.
- Our process includes rigorous compliance checks for regulated sectors.
- We combine 14 years of agency experience with personalized service.
What people say
5 star customer service
Excellent experience
Fresh ideas
Pleasure to work with
Great job
Services
SEO Services
Our SEO strategies help compliance-regulated businesses improve online visibility and attract qualified leads. We combine technical website optimization with industry-specific content creation to boost search rankings. Our process includes keyword research, on-page optimization, and backlink acquisition tailored to legal, healthcare, and accounting sectors.
Copywriting
We produce high-quality, conversion-focused content that aligns with brand voice and industry regulations. Our services include website copy, blog posts, press releases, and thought leadership articles. Our writers have specialized expertise in translating complex technical information for general audiences in regulated industries.
Lead Generation
Our data-driven lead generation combines paid social media campaigns, email marketing automation, and content marketing strategies. We create targeted drip campaigns and landing pages designed to convert prospects into clients while maintaining compliance with industry regulations.
Social Media Marketing
We develop customized social media strategies that balance brand authenticity with regulatory compliance. Services include content creation, account management, and paid advertising across LinkedIn, Facebook, and Instagram, with specialized approaches for legal and healthcare industries.
Email Marketing
Our email marketing services include automated drip campaigns, welcome sequences, and re-engagement strategies. We create compliance-friendly content that nurtures leads and maintains client relationships through segmented email lists and performance tracking analytics.
People
Amanda Sexton
Founder & CEO
Amanda founded FocusWorks Marketing with 14 years of experience in brand development and digital strategy. Recognized as a 40 Under 40 Marketing Professional in New Jersey, she specializes in helping regulated industries grow through innovative marketing solutions.
Alphild Rees
Content Manager
Alphild crafts tailored content strategies for clients while balancing family life in North Carolina. Her expertise lies in developing goal-focused marketing campaigns that maintain brand authenticity across regulated industries.
Shaunna Chadwick
Content Writer
Shaunna combines her passion for writing with strategic marketing to create engaging content. With experience in both creative writing and technical communication, she helps clients connect with their target audiences through compelling brand narratives.
Questions
What industries do you specialize in?
We specialize in compliance-regulated industries including legal, healthcare, and accounting sectors, with tailored marketing strategies that meet industry-specific requirements.
How do you ensure content compliance?
Our team includes writers trained in industry-specific regulations, with a three-step QA process that includes compliance checks and final review by experienced copyeditors.
What results can I expect?
Clients typically see increased online visibility, higher-quality leads, and improved conversion rates through our data-driven strategies focused on measurable business outcomes.
How long does content creation take?
Standard turnaround for pieces under 1,500 words is one week, with rush options available. We maintain quality through a rigorous review process with two rounds of revisions.
Do you work with in-house marketing teams?
Yes, we provide strategic direction and content creation support for in-house teams, offering both retainer-based and hourly consulting services.
How do you measure campaign success?
We track key metrics aligned with business goals, including lead conversion rates, website traffic growth, and engagement metrics, providing regular performance reports.
