Business Details
9 Years
experience
Expert Martech & Demand Generation Services for B2B Tech
Founded in 2017, Martekrs delivers specialized martech and demand generation services tailored to small- and mid-sized B2B technology firms. Our team of seasoned marketing technologists brings over two decades of hands-on experience in B2B technology marketing, including product marketing, digital strategy, and marketing automation. We focus exclusively on maximizing sales pipeline and revenue through customized martech solutions, vendor selection, and implementation expertise. Our consultants combine deep technical acumen with a holistic understanding of marketing and sales operations, ensuring clients leverage cutting-edge technology effectively. We prioritize collaboration, continuous improvement, and actionable recommendations grounded in real-world experience.Our global network of vendor relationships and proven track record in demand generation programs position us to address complex marketing challenges. With a client-centric approach, we specialize in aligning martech stacks with business objectives to drive measurable results. Our hands-on methodology ensures strategies are not only developed but executed efficiently, even for organizations with limited internal resources. Martekrs remains committed to staying ahead of industry trends, enabling clients to navigate the evolving martech landscape with confidence.
Services
Fractional CMO Services
Martech Assessment
Vendor Selection
Implementation Services
Optimization Services
Digital Marketing
Demand Gen Programs
Details
- Year established: 2017
Highlights and features
- We offer 20+ years of B2B technology marketing expertise with hands-on implementation
- Our focus on small-to-midsize B2B tech firms ensures tailored, actionable recommendations
- We provide end-to-end martech lifecycle support from assessment to optimization
- Our fractional CMO services deliver executive-level strategy at flexible pricing
- We combine technical expertise with proven demand generation program execution
Services
Fractional CMO Services
Access executive-level marketing leadership without full-time costs. Our experienced CMOs develop and execute growth strategies tailored to B2B technology startups and SMBs. We combine strategic planning with hands-on implementation, covering product positioning, demand generation, and marketing technology integration to drive measurable revenue growth.
Martech Assessment
Evaluate your current marketing technology ecosystem for effectiveness and alignment with business goals. We analyze platform capabilities, integration quality, and workflow efficiency to identify gaps and opportunities. Recommendations focus on optimizing existing tools or selecting new solutions that enhance revenue generation capabilities while reducing technical debt.
Vendor Selection
Leverage our industry expertise to choose optimal marketing technology solutions. We conduct comprehensive RFI/RFP processes, evaluate vendor capabilities against your specific needs, and negotiate licensing terms. Our vendor-agnostic approach ensures selections maximize ROI while integrating seamlessly with existing systems to support long-term growth objectives.
Implementation Services
Accelerate time-to-value with expert implementation of marketing automation and CRM platforms. We configure systems for immediate pipeline generation, establish essential workflows, and ensure sales team adoption. Our approach prioritizes scalability and ease of use while maintaining alignment with revenue goals throughout the deployment process.
Optimization Services
Maintain peak performance of your marketing technology stack with ongoing optimization. We conduct regular audits, implement A/B testing programs, and refine lead nurturing workflows to improve conversion rates. Our services ensure sustained ROI through continuous improvement of campaign attribution, account-based marketing strategies, and automated processes.
People
Colin White
Founder/Principal Consultant
Marketing technologist with 20+ years leading B2B technology marketing teams. Expertise spans product marketing, demand generation, and marketing automation implementation. Former executive at leading tech firms, now focused on helping SMBs maximize marketing ROI through strategic technology adoption and process optimization.
Questions
What B2B technology sectors do you specialize in?
We focus on software, SaaS, IT services, and emerging technology companies requiring specialized marketing expertise.
How do you approach martech stack optimization?
We conduct comprehensive assessments of existing systems, identify integration gaps, and implement solutions that align with revenue goals.
What's included in your fractional CMO service?
Strategic planning, campaign execution, marketing automation setup, and revenue operations support tailored to your business needs.
Can you help with demand generation program setup?
Yes, we design and implement data-driven demand generation programs with measurable pipeline and ROI outcomes.
Do you work with remote teams?
We successfully collaborate with distributed teams using secure digital tools and structured communication protocols.
