Business Details
Tech Marketing Services for Software & Enterprise Solutions
Henriott Marketing Strategies is a specialized agency dedicated to helping software and services firms accelerate revenue growth through strategic brand development and pipeline optimization. With over 25 years of expertise in supply chain and enterprise technology marketing, we design and execute go-to-market plans that deliver measurable results. Our services include brand messaging, outsourced CMO support, product marketing, and content creation tailored to technology providers at all stages of growth. We combine executive-level strategic thinking with hands-on execution to ensure marketing initiatives directly contribute to business objectives.Our team has collaborated with 75+ technology firms across diverse industries, from startups to global leaders, providing research-driven insights and scalable solutions. By focusing on market positioning, buyer personas, and competitive differentiation, we help clients enhance credibility, visibility, and market penetration. Our founder, Lisa Henriott, brings decades of leadership experience from enterprise software companies, including roles in marketing, sales, and finance, ensuring a comprehensive approach to client success.
Services
Brand Messaging
Outsourced CMO
Killer Content
Product Marketing
Go-to-Market Strategies
Highlights and features
- 25+ years of executive marketing experience in enterprise technology
- Proven go-to-market strategies for 75+ technology providers
- Specialized expertise in supply chain and digital transformation marketing
- Combines strategic planning with hands-on execution capabilities
- Founder holds advanced marketing degrees and industry leadership roles
What people say
World-class marketing on a shoestring budget
Key to our rapid growth
Exceeded immediate goals
Raised credibility and visibility
High quality materials
Services
Brand Messaging
Developing positioning strategies that align with buyer personas and market demands. We create compelling narratives for technology firms seeking market differentiation. Our rebranding services help companies refresh their market presence while maintaining core identity elements.
Outsourced CMO
Providing executive marketing guidance for technology startups and growing firms. Our services include strategic planning, board reporting, and execution oversight without requiring full-time CMO hires. We bridge leadership gaps during critical growth phases.
Product Marketing
Delivering research-driven product launches and competitive analysis for technology solutions. We develop pricing strategies, packaging approaches, and market research frameworks that support revenue growth for software and services companies.
Killer Content
Producing high-impact marketing materials including websites, case studies, press releases, and thought leadership content. Our team accelerates production timelines while maintaining enterprise-grade quality standards for technology marketing campaigns.
Go-to-Market Strategies
Designing execution-focused market entry plans for technology providers. We combine buyer persona analysis with competitive research to create actionable strategies that drive pipeline growth and market penetration for software solutions.
People
Lisa Henriott
Founder and President
With 25+ years in tech marketing leadership, Lisa has guided companies from startups to global enterprises. She holds marketing degrees from University of Georgia and Georgia State University, and mentors emerging marketing leaders.
Questions
What industries does Henriott Marketing specialize in?
We focus on supply chain technology, cloud-based solutions, digital transformation, and enterprise software/services across manufacturing, retail, healthcare, and utilities sectors.
How does Henriott help early-stage software companies?
We provide outsourced CMO services, marketing plans, and board reporting to help startups execute growth strategies without full-time executive hires.
What marketing services do you offer beyond content creation?
We deliver brand positioning, product launches, market research, pricing strategy, and go-to-market execution for technology providers at all growth stages.
Can you work with teams that have limited bandwidth?
Yes, we specialize in accelerating critical path projects with services including website development, case studies, press releases, and presentation materials.
What makes Henriott's approach different from other agencies?
Our founder's 25+ years as both agency leader and enterprise executive provides unique strategic-execution balance tailored to technology marketing challenges.
