Business Details
14 Years
experience
Performance-Based Student Enrollment Marketing
Banner Edge Media is a specialized enrollment marketing agency dedicated to helping colleges and universities achieve their student recruitment and retention goals. With over a decade of experience in higher education marketing, our team combines proven multi-channel strategies with a deep focus on data and analytics to create performance-based campaigns that deliver measurable enrollment growth. Our philosophy centers on the belief that results are everything, and we approach every partnership with a commitment to transparency, collaboration, and quantifiable outcomes. We work directly with institutions across the United States and globally, tailoring our strategies to align with each school's unique mission and student demographic. Our vertically integrated model allows us to maintain full control over lead generation campaigns, ensuring maximum efficiency and return on investment for our partners.By maintaining an innovative approach to digital marketing technologies, we stay ahead of the curve in the rapidly evolving higher education landscape. Our team consists of industry experts with over 75 years of combined experience in education marketing, ensuring that we bring both depth of knowledge and fresh perspectives to every campaign we design. We are committed to not only helping institutions grow their student bodies but also to supporting student success throughout their academic journey, ensuring that recruitment efforts translate into long-term institutional success.
Services
Enrollment Marketing
Lead Generation
Content Marketing
Social Media Strategy
Retention Programs
Pay-Per-Click Campaigns
Email Marketing
Analytics Solutions
Details
- Year established: 2012
Highlights and features
- We offer 75+ years of combined experience in higher education marketing.
- Our team utilizes proprietary analytics for performance-based marketing strategies.
- We provide vertically integrated lead generation with full transparency.
- Our strategies deliver measurable student body growth and retention outcomes.
- We specialize in digital marketing for colleges and universities nationwide.
Services
Enrollment Marketing
Our enrollment marketing services combine proven multi-channel strategies with data-driven analytics to help colleges grow their student populations. We create performance-based campaigns tailored to each institution's unique needs, focusing on both attracting new applicants and ensuring student success throughout their academic journey. With a vertically integrated model, we maintain full control over lead generation and campaign execution to maximize results.
Lead Generation
Our targeted lead generation solutions deliver high-intent, qualified student prospects directly to admissions teams. By owning and operating multiple web properties, we ensure full transparency in our lead generation process. Our performance-based approach focuses on attracting students who are genuinely interested in specific programs, eliminating middlemen and unnecessary markups while delivering measurable growth to our partner institutions.
Content Marketing
Our in-house SEO experts develop customized content strategies that improve search engine visibility and attract prospective students. We utilize the latest tools and methodologies to create dynamic content that resonates with target audiences. Our approach combines technical SEO with compelling storytelling to enhance brand awareness and drive enrollment growth through organic search channels.
Retention Programs
Our retention services focus on the complete student journey from application to graduation. We develop strategies that not only attract students but ensure their long-term success through targeted communication and engagement initiatives. By analyzing down-funnel metrics, we help institutions strengthen their programs and support systems to improve graduation rates and overall student satisfaction.
Analytics Solutions
Our proprietary analytics platform provides comprehensive insights into campaign performance across multiple channels. We track and measure key touchpoints to ensure institutions meet and exceed their KPIs. By leveraging multi-channel attribution models, we help schools understand what marketing approaches work best and why, providing clear visibility into the effectiveness of their recruitment efforts.
People
Paul Burg
Chief Executive Officer
Paul Burg leads Banner Edge Media with a focus on delivering performance-based enrollment marketing solutions. With extensive experience in higher education marketing, he drives the company's strategic direction and client partnerships. Paul is committed to fostering a collaborative culture that prioritizes results and client success.
Alex Viderman
Chief Technical Officer
Alex Viderman oversees the technical aspects of Banner Edge Media's marketing solutions. Bringing technical expertise to our enrollment marketing strategies, he ensures our digital platforms support effective student recruitment and retention efforts. Alex focuses on integrating innovative technologies to enhance campaign performance.
Gary Kiang
Chief Financial Officer
Gary Kiang manages financial operations at Banner Edge Media, ensuring fiscal responsibility while supporting the company's growth objectives. He brings financial expertise to our performance-based marketing model, helping optimize resource allocation for maximum client impact.
Doug Davis
Vice President, Advertising
Doug Davis leads advertising initiatives at Banner Edge Media with extensive industry experience. He develops strategic approaches to digital advertising that help educational institutions reach their target audiences effectively and efficiently.
Landyn Milburn
Vice President, Sales
Landyn Milburn oversees sales operations at Banner Edge Media, building strong relationships with educational institutions. With a deep understanding of enrollment marketing needs, he helps schools identify effective strategies to achieve their recruitment goals.
Questions
What services does Banner Edge Media offer for colleges and universities?
We offer enrollment marketing, lead generation, content marketing, social media strategy, retention programs, analytics solutions, and performance-based digital marketing campaigns tailored to educational institutions.
How does Banner Edge Media help schools grow their student populations?
We use data-driven marketing strategies and proprietary analytics to identify high-intent student prospects, improve brand visibility, and deliver measurable enrollment growth for our partner institutions.
What makes Banner Edge Media different from other education marketing agencies?
Our vertically integrated model, performance-based approach, and focus on the complete student journey from recruitment to graduation create unique value for our education partners.
Do you work with both online and traditional campus-based educational programs?
Yes, we specialize in marketing strategies for both traditional campus programs and online learning initiatives, addressing the unique challenges of each educational delivery method.
How does the company measure success for its education partners?
We use multi-channel analytics to track key performance indicators related to student recruitment, enrollment growth, retention rates, and overall campaign effectiveness for each institution.
Can smaller institutions benefit from Banner Edge Media's services?
Absolutely, our performance-based model works for institutions of all sizes, from small colleges to large universities, with customized strategies that fit each school's unique needs.
