Business Details
50+ Years
experience
Award-Winning Digital Marketing & Media Solutions
As a seasoned digital media and marketing agency, DAC Group has spent over 50 years perfecting the art of connecting brands with audiences. Founded in 1972, we began as a print directory advertiser and evolved into a global leader in full-funnel media solutions. Our team of 600+ experts leverages proprietary AI-powered platforms like IRIS and TransparenSEE to deliver measurable outcomes for multi-location brands. With 12 offices across North America, Europe, and Canada, we combine half a century of experience with cutting-edge technology to redefine marketing success.Our Enterprise-to-Local approach seamlessly integrates brand strategy with localized execution, ensuring clients stay ahead in dynamic digital landscapes. Recognized with 46 major awards in two years, including Agency of the Year, we remain committed to diversity, equity, and inclusion while maintaining our role as industry pioneers.
Services
Digital Media
Search Optimization
Local SEO
Creative Production
Web Analytics
Data Integration
Programmatic Advertising
Reputation Management
Content Strategy
AI Solutions
Details
- Year established: 1972
Highlights and features
- 50+ years of digital marketing expertise since 1972
- Proprietary AI-powered platforms IRIS and TransparenSEE
- Award-winning agency with 600+ industry professionals
- Proven success with global brands across 12 international offices
- Industry leader in diversity, equity, and inclusion initiatives
What people say
Award-winning innovations
Cutting-edge proprietary platforms
Proven 50-year track record
Global expertise with local insights
Strong ROI results
Services
Digital Media
Our digital media solutions combine AI-driven insights with cross-channel integration to optimize brand visibility and conversion. We create data-informed campaigns that align with user intent from awareness to conversion, leveraging real-time analytics for continuous performance improvement. With proprietary technology and a 50-year heritage, we deliver measurable ROI for global enterprise clients.
Search Optimization
We develop comprehensive SEO strategies that combine technical audits, content optimization, and competitive analysis to boost organic rankings. Our AI-enhanced approach addresses both enterprise-level branding and local market targeting, utilizing advanced tools to maintain search dominance. The service includes continuous performance monitoring and adaptive content creation for sustained visibility improvements.
Local Search
Our local SEO solutions use proprietary TransparenSEE technology to manage global listings while maintaining regional relevance. We optimize local business profiles, reputation management, and location data synchronization to improve map visibility and foot traffic. The service includes AI-powered review analysis and Apple Business Connect integration for enhanced local engagement.
AI Solutions
We integrate AI throughout our marketing ecosystem through platforms like IRIS and Guardrail to enhance decision-making and operational efficiency. These solutions automate content optimization, audience targeting, and campaign adjustments while maintaining brand compliance. Our AI tools work across channels to provide unified insights and predictive analytics for strategic planning.
Creative Production
Our creative teams produce data-driven content tailored to each stage of the customer journey. We combine strategic insights with emotional engagement to create compelling campaigns that enhance media effectiveness. The service includes ideation, production, and optimization of visual and written content across digital platforms, ensuring consistent brand messaging and measurable engagement.
People
Norm Hagarty
CEO and Managing Partner
With over 50 years leading DAC Group's evolution from print directory pioneer to global digital leader, Norm focuses on fostering innovation while maintaining our core values of execution excellence and client-centric solutions.
Jenna Watson
Senior Vice President, Digital Media
Recipient of the Globee Awards' Female-Led Department of the Year, Jenna leads our digital media strategies with a focus on combining traditional expertise with emerging technologies to drive measurable client outcomes.
Kiran Prashad
Chief Operating Officer
As COO, Kiran oversees operational excellence across our 12 international offices, ensuring our proven methodologies and commitment to diversity deliver consistent, high-impact marketing solutions for global clients.
Nasser Sahlool
Senior Vice President, Client Strategy
With two decades of experience, Nasser develops strategic frameworks that align enterprise goals with localized execution, leveraging our Enterprise-to-Local methodology to create unified marketing approaches for multi-location brands.
Sonja Allard
Vice President, Marketing Communications
Leading our corporate communications, Sonja ensures consistent brand messaging that reflects DAC Group's innovation legacy while promoting our commitment to diversity and forward-thinking marketing solutions.
Questions
What makes DAC different from other marketing agencies?
We combine 50+ years of digital marketing experience with proprietary AI-powered platforms and our unique Enterprise-to-Local approach that bridges global strategy with local market execution.
How does DAC handle multi-location brand marketing?
Our Enterprise-to-Local methodology integrates centralized brand strategy with localized execution, using proprietary technology to maintain consistency while optimizing for regional market nuances.
What technology platforms does DAC use?
We utilize proprietary systems like IRIS for integrated marketing and TransparenSEE for local optimization, combined with third-party tools like Ahrefs and SEMrush for comprehensive campaign management.
Can DAC handle both digital and traditional marketing?
Yes, we offer full-funnel solutions that seamlessly integrate digital channels with traditional media planning, leveraging our early expertise in print advertising to create balanced marketing strategies.
How does DAC measure campaign success?
We use data science combined with business intelligence tools to track KPIs across channels, providing detailed reporting on metrics that directly correlate with our clients' business objectives and ROI.
Do you work with international brands?
We operate from 12 offices across North America, Europe, and Canada, supporting global clients with region-specific strategies that maintain brand consistency and local market relevance.
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