Business Details
33 Years
experience
Expert Digital Marketing Services
Our company specializes in delivering data-informed digital marketing strategies that drive measurable business growth. Founded in 1993 with the development of the first Dupont.com website, our founder Peter Platt pioneered early digital advertising by purchasing one of the first 100 Google Ads certifications. While our team's collective experience spans decades, most members have over 10 years of expertise in digital marketing. We combine human expertise with artificial intelligence to create focused strategies aligned with client goals. Our service portfolio includes digital strategy development, analytics, search engine optimization, media planning, and web technology solutions.We maintain dozens of industry certifications and offer fixed-cost programs for rapid implementation. Our approach emphasizes accountability through measurable results, transparent processes, and strategic alignment with business objectives. We prioritize building trust through confidential client relationships rather than public performance metrics. Our services support businesses in working more efficiently, attracting targeted audiences, and developing meaningful customer relationships through personalized marketing.
Services
Digital Strategy
Search Engine Optimization
Analytics Services
Media Planning
Website Development
Email Marketing
Landing Page Optimization
Conversion Rate Optimization
Programmatic Advertising
Digital Sprints
Details
- Year established: 1993
Highlights and features
- We have over 30 years of digital marketing experience since 1993.
- Our team maintains over 150 customized digital action plans.
- We offer free 15-minute consultations with certified experts.
- We develop strategies aligned with specific business objectives.
- We combine AI technology with human expertise for effectiveness.
Associations and certifications
- Google Ads
Services
Digital Strategy
We develop actionable digital strategies aligned with business goals. Our approach combines market analysis, competitive research, and trend tracking to create measurable roadmaps. Services include KPI setting, resource optimization, and competitive advantage planning that supports both immediate results and long-term growth.
Search Engine Optimization
Our SEO services enhance organic visibility through technical optimization, content strategy, and link building. We track algorithm updates, audit site performance, and implement local SEO tactics. Services include technical error correction, content optimization, and ongoing maintenance programs for small business to enterprise clients.
Digital Analytics
We provide comprehensive analytics services including custom dashboard development, traffic tracking, and performance measurement. Our Google Analytics-certified team offers real-time data monitoring, dKPI definition, and actionable insights to improve decision-making and marketing effectiveness across digital platforms.
Media Planning
Our media planning combines display, social, and search advertising with programmatic tools. We use Bionics planning software and Campaign Manager for targeting precision. Services include site-direct ad placement, complex tracking systems, and multi-platform campaign management for qualified audience engagement.
Website Development
We deliver tailored website solutions through three-phase development: strategy planning, implementation with QA testing, and ongoing maintenance. Services include action plan development, landing page creation, and technical optimization to ensure websites align with business objectives and support marketing campaigns.
People
Peter Platt
President (Founder)
Digital marketing pioneer with 30+ years experience. Developed first Dupont.com website in 1993 and among first 100 Google Ads certified professionals. Leads strategic direction.
Heather Callahan
Digital Media Director
Manages media strategy with expertise in cross-platform advertising. Focuses on integrated campaigns that combine search, social, and display for maximum audience reach and engagement.
Mike Davis
Engagement Director
Leads client strategy implementation with 15+ years digital experience. Specializes in aligning marketing tactics with business objectives to deliver measurable results and ROI.
Kevin Huggins
Digital Media Strategist
Expert in media planning and analytics with focus on data-driven campaign optimization. Develops targeting strategies that improve campaign performance across digital platforms.
Katy Strawther
Technical Supervisor
Specializes in technical implementation of marketing solutions with focus on integrating web technology with campaign execution. Ensures technical precision in landing page development and campaign tracking.
Questions
What digital marketing services do you specialize in?
We focus on digital strategy, SEO, analytics, media planning, and website development. Our services work together to deliver measurable business results through data-driven marketing.
How do you align marketing with business goals?
Our Digital Action Plan links marketing tactics to specific business objectives, ensuring every initiative supports measurable outcomes like growth, efficiency, and customer engagement.
Do you offer free consultations?
Yes, we provide complimentary 15-minute consultations with certified digital marketing experts to discuss your specific business needs and goals.
What makes your approach different?
We combine decades of experience with AI technology, prioritizing measurable results over generic strategies. Our certified team develops tailored solutions, not one-size-fits-all approaches.
How do you measure campaign success?
We use custom dKPIs tied to your business goals, with real-time dashboards and regular performance analysis to ensure marketing efforts deliver tangible ROI.
Can you help with technical website challenges?
Yes, our three-phase website development approach includes strategic planning, technical implementation, and ongoing maintenance to ensure your site supports marketing goals effectively.
