Business Details
34 Years
experience
Your Trusted Fractional CMO for Data-Driven Marketing Success
Hennerberg is a fractional CMO and independent marketing consultant with over 30 years of experience in strategic marketing, data analysis, and copywriting. Since 1992, we have provided tailored solutions for businesses ranging from startups to large corporations, combining analytical rigor with creative expertise to drive measurable results. Our approach begins with deep data analysis to uncover growth opportunities, followed by the development of targeted marketing strategies that align with client objectives. We specialize in creating custom models for customer value assessment, revenue projections, and campaign optimization across digital and traditional channels. Our team leverages decades of experience in cross-channel marketing, including SEO, SEM, email marketing, and social media, to deliver cost-effective solutions.We prioritize actionable insights and practical implementation, ensuring clients can execute strategies with confidence. Our commitment to continuous learning and adaptation keeps our clients ahead in evolving markets. With a focus on transparency and collaboration, we empower businesses to achieve sustainable growth through data-driven decision-making. Our track record includes documented success stories where our interventions led to sales increases of 20-60%. We offer personalized 15-minute consultations to help clients identify their unique marketing challenges and opportunities.
Services
Fractional CMO Services
Marketing Strategy Development
Data-Driven Campaign Analysis
Copywriting & Messaging
Sales Funnel Optimization
Customer Value Modeling
Revenue Projections
Marketing Turnaround Solutions
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of experience in cross-channel marketing strategy and implementation
- Our team combines data science with creative copywriting for holistic marketing solutions
- We provide customized financial models for customer value assessment and revenue projections
- Our track record includes documented sales increases of 20-60% for client campaigns
- We deliver actionable insights through media-agnostic analysis of marketing effectiveness
What people say
20% sales increase
60% sales increase
35% campaign improvement
Data-driven insights
Actionable strategies
Services
Fractional CMO Services
Provide interim chief marketing officer expertise with strategic oversight across all marketing functions. Combine analytical rigor with creative direction to develop data-informed marketing plans that align with business objectives. Deliver comprehensive solutions spanning campaign development, channel optimization, and performance measurement through proven methodologies and industry best practices.
Data-Driven Campaign Analysis
Develop custom analytical models to assess marketing effectiveness and customer lifetime value. Utilize statistical analysis to determine optimal marketing spend and inventory turnover rates. Create interactive spreadsheets that enable scenario planning and predictive modeling for future campaign performance across multiple channels and business verticals.
Copywriting & Messaging
Craft compelling marketing messages using classical copywriting techniques combined with behavioral psychology principles. Develop consistent brand narratives that maintain audience engagement across digital and traditional platforms. Implement the Golden Thread methodology to ensure message coherence and effectiveness in driving customer conversion and retention.
Marketing Turnaround Solutions
Diagnose underperforming marketing initiatives through comprehensive data analysis and market research. Implement evidence-based strategies to improve campaign effectiveness, including repositioning products, refining target audiences, and optimizing channel mix. Deliver measurable results demonstrated through documented case studies showing 20-60% sales improvements for previous clients.
Customer Value Modeling
Create sophisticated financial models to quantify customer lifetime value and marketing ROI. Develop predictive analytics frameworks that help businesses understand customer behavior patterns and optimize acquisition strategies. Provide actionable recommendations for improving customer retention rates and maximizing long-term profitability through data-informed decision-making.
People
Gary Hennerberg
Fractional CMO & Marketing Consultant
Marketing consultant since 1992 with 30+ years of experience in data-driven marketing strategy. Author of 'Crack the Customer Mind Code' and recognized expert in cross-channel marketing effectiveness. Combines analytical rigor with creative expertise to deliver measurable business growth solutions.
Questions
What specific marketing services do you offer?
We provide fractional CMO leadership, data analysis for marketing optimization, copywriting services, campaign turnaround strategies, and customer value modeling across digital and traditional channels.
How do you use data in your marketing approach?
We develop custom analytical models to determine marketing ROI, customer lifetime value, and revenue projections, enabling data-informed decisions for campaign optimization and resource allocation.
What industries do you work with?
Our experience spans from startups to large corporations across various sectors, focusing on creating tailored solutions that address specific business challenges regardless of industry.
How can I see examples of your work?
Watch our marketing turnaround case study videos demonstrating 20-60% sales improvements through strategic analysis, message refinement, and data-driven campaign optimization techniques.
What is your consultation process?
We offer a free 15-minute consultation to assess your marketing challenges, followed by customized recommendations based on data analysis and proven strategies for measurable business growth.
What makes your approach unique?
We combine classical copywriting techniques with advanced data analysis, maintaining media-agnostic objectivity to recommend only the most effective marketing solutions for your specific business needs.
Videos
