Business Details
27 Years
experience
Strategic Brand Experiences That Stand Out
Since 1999, SPOON has established itself as a strategic partner in creating immersive brand experiences through exhibits, events, and permanent installations. Our approach blends creativity with precision, ensuring every project aligns with client goals while delivering measurable results. With offices in New York and Las Vegas, we serve clients across all 50 U.S. states and 32 international markets. Our in-house team of designers, strategists, and producers collaborates closely with clients to transform concepts into dynamic, engaging environments. The companys Solutionist Mindset prioritizes innovation and flawless execution, from concept development to on-site implementation.With a legacy of executing high-impact projects for global brands, we combine decades of industry expertise with a flexible, client-centric methodology. Our global network ensures scalability while maintaining the quality and attention to detail that define our partnerships. We measure success through long-term client relationships and the ability to consistently exceed expectations in both creativity and performance. Our commitment to collaboration and continuous improvement drives every project, ensuring brands stand out in competitive environments. Backed by a proven process and a passion for excellence, we empower clients to make bold, lasting impressions.
Services
Exhibit Design
Event Management
Trade Show Services
SpoonExpress Rapid Delivery
Permanent Installations
Modular Exhibits
Corporate Branding
Details
- Year established: 1999
Highlights and features
- We provide end-to-end solutions from concept to flawless install.
- Our in-house team combines global reach with local market expertise.
- Proven process ensures reliable execution and measurable outcomes.
- Custom designs prioritize brand identity and audience engagement.
- Decades of experience delivering innovative solutions for complex projects.
What people say
Insightful team
Helpful support
Fair pricing
Flawless execution
Brand visibility
Services
Exhibit Design
We create custom exhibits that enhance brand visibility and engage audiences. Our solutions range from modular systems to immersive installations. With in-house design and fabrication capabilities, we ensure alignment with brand identity and strategic goals. These exhibits drive measurable results for clients in competitive markets.
Event Management
Our event management services cover strategy, planning, and execution for conferences, meetings, and brand activations. We integrate creative storytelling with logistical precision to deliver memorable experiences. Clients benefit from seamless coordination and outcomes that align with business objectives, ensuring impactful attendee engagement.
SPOONExpress
This service offers pre-engineered solutions for urgent exhibit needs. It simplifies logistics with one-click ordering and quick turnaround times without sacrificing quality. Clients use it for portable displays, promotional materials, and regional deployments while maintaining brand consistency across multiple events.
Permanent Installations
We design and build custom permanent installations for retail, corporate, and museum spaces. These solutions include showrooms, interactive displays, and innovation labs. Our approach combines architectural design with strategic branding to create lasting visitor engagement and reinforce brand presence in physical locations.
Modular Exhibits
Our modular exhibit systems offer adaptable, reusable structures for trade shows and events. They combine cost-efficiency with high-impact design, enabling brands to maintain consistency across multiple venues. Clients benefit from scalability and ease of transportation while preserving visual appeal and functionality.
People
Herb Besaw
CEO
As CEO, Herb provides strategic leadership, ensuring SPOON's growth aligns with client needs and industry innovation. His expertise shapes the company's vision for creating impactful brand experiences globally.
Orrie Capone
VP, Sales & Marketing
Orrie drives client acquisition and brand strategy, leveraging extensive industry knowledge to identify opportunities. He ensures SPOON's services meet evolving market demands while maintaining a client-focused approach.
Heather Haddad
VP, Client Success
Heather oversees client relationships, focusing on long-term satisfaction and project excellence. Her team ensures consistent communication and delivery of solutions that exceed client expectations.
Darran Achter
VP, Operations
Darran manages operational efficiency, coordinating logistics and production to ensure timely, high-quality execution. His leadership maintains SPOON's standards for reliability and innovation across global projects.
Jason Shanley
Director of Account Services
Jason leads account management teams, ensuring client needs are met with tailored strategies. His experience in brand activation helps clients achieve measurable results through SPOON's services.
Questions
What services does SPOON offer?
We specialize in exhibits, event management, permanent installations, and rapid-delivery solutions. Each service is designed to create immersive brand experiences that engage audiences and drive measurable results.
How does SPOON approach event planning?
Our Solutionist Mindset combines strategy, creativity, and execution. We align every detail with client objectives, from concept development to on-site implementation, ensuring seamless and impactful experiences.
Can SPOON handle international projects?
Yes, with offices in the U.S. and a global network, we execute projects in all 50 states and 32 countries, adapting to local logistics while maintaining consistent quality and brand standards.
What industries does SPOON work with?
We serve diverse sectors including technology, sports, communications, and home improvement. Our expertise spans creating tailored solutions for corporate, museum, and retail environments.
How does SPOON ensure project reliability?
With in-house design and fabrication teams, proven processes, and dedicated account specialists, we maintain control over quality and timelines, ensuring predictable results for every project.
What is SPOONExpress?
It's our rapid-delivery system for urgent exhibit needs. Using pre-engineered components, we deliver high-quality, branded solutions quickly without compromising strategic alignment or visual impact.
