Business Details
Your Trusted Digital Marketing Partner in Rochester, NY
At DNA Digital Marketing, we bridge the gap between marketing and sales through data-driven strategies tailored to your business needs. With a focus on growing sales funnels and generating qualified leads, our team leverages advanced SEO, inbound marketing, and AI-driven tools to deliver measurable results. Our methodology begins with a comprehensive audit to map your market landscape, identify ideal buyer personas, and create hyper-targeted campaigns that align with customer behaviors.Backed by a Sharpspring partnership and Lean Six Sigma efficiency principles, we prioritize transparency, ethical practices, and continuous innovation. Our expertise spans technical SEO, content creation, video production, and marketing automation, ensuring your brand remains visible and competitive in the digital space. With a commitment to client success, we specialize in transforming marketing efforts into revenue-generating engines for businesses across various industries.
Services
SEO Services
Local SEO
Technical SEO
Website Design
Social Media Management
Video Production
Content Marketing
PPC Advertising
Marketing Automation
Lead Generation
Highlights and features
- We bridge the marketing-sales gap with sales-ready lead generation strategies
- Our Sharpspring partnership enables cutting-edge marketing automation solutions
- Lean Six Sigma methodology ensures efficient, cost-effective campaign execution
- 20+ years combined experience in SEO, content marketing, and digital strategy
- Proven track record of ROI improvement for 700+ businesses nationwide
Associations and certifications
- SharpSpring Partner
Services
SEO Services
Our comprehensive SEO strategies enhance online visibility through technical optimization, keyword research, and content development. By analyzing search patterns and competitor landscapes, we position clients' websites to capture high-intent audiences. Our approach combines on-page optimization with data-driven link-building campaigns to improve organic rankings and drive targeted traffic.
Website Design
We create responsive, SEO-optimized websites that convert visitors into leads. Our designs prioritize user experience, mobile compatibility, and conversion-focused layouts. Each site incorporates strategic CTAs and integrates with marketing automation tools to streamline lead nurturing processes for measurable business growth.
Inbound Marketing
This methodology attracts qualified leads through tailored content that addresses customer pain points. We develop blog posts, whitepapers, and video assets that establish authority while nurturing prospects through the sales funnel. Analytics track engagement metrics to continuously refine content performance and conversion rates.
Video Production
Our video content solutions increase engagement through storytelling that explains complex concepts and showcases brand values. Using Lean Six Sigma production methods, we create affordable yet impactful videos that boost conversion rates by 85% compared to text-only content. This includes product demos, customer testimonials, and educational content.
Social Media Management
We develop platform-specific strategies that build brand awareness and drive website traffic. Our services include content creation, paid ad campaigns, and performance analytics across major social networks. By targeting specific demographics with tailored messaging, we help businesses increase engagement and generate qualified leads through social channels.
People
Julio Ahumada
Digital Marketing Strategist/Partner
With an MBA and extensive experience in digital marketing strategy, Julio specializes in developing data-driven campaigns that bridge the marketing-sales gap. He leads strategic planning and client consultation efforts while ensuring technical execution meets business objectives.
Karen Bradbury
Creative Director/Partner
As Creative Director, Karen oversees all visual and content creation, ensuring brand consistency across platforms. She specializes in transforming complex ideas into engaging marketing assets that resonate with target audiences while maintaining technical SEO requirements.
Eileen Legler
Lead Generation Specialist/Partner
Eileen focuses on developing and executing lead generation strategies that convert prospects into sales-ready opportunities. Her expertise includes crafting targeted campaigns and implementing marketing automation workflows that streamline the conversion process for clients.
Questions
How does DNA Digital Marketing differ from traditional agencies?
We combine data-driven decision making with Lean Six Sigma efficiency principles to deliver measurable ROI improvements rather than just brand awareness. Our focus on bridging marketing and sales closes the gap between lead generation and conversion.
What digital marketing services do you offer?
We provide comprehensive SEO, content marketing, social media management, video production, marketing automation, and website design tailored to each client's unique business needs and growth objectives.
Why is technical SEO crucial for my website?
Technical SEO ensures search engines can properly crawl and index your site. Our optimization process improves site speed, mobile responsiveness, and structural integrity to maintain strong search visibility and prevent ranking penalties.
How do you measure campaign success?
We track KPIs like lead conversion rates, organic search traffic growth, and ROI improvements using Google Analytics, client CRM integration, and custom reporting dashboards tailored to your business objectives.
What industries do you specialize in?
While we work across various sectors, our expertise shines with professional services, manufacturing, healthcare, and local businesses needing targeted lead generation strategies that convert website traffic into sales opportunities.
How does marketing automation benefit my business?
Our Sharpspring-powered automation tools streamline lead nurturing, improve segmentation, and provide detailed analytics on prospect behavior. This results in 23% faster sales cycles and better-qualified leads ready for your sales team.
Videos
