Business Details
20 Years
experience
Your Trusted Tech PR & Marketing Partner in Atlanta
Since our founding in 2006, Write2Market has established itself as a leader in technology public relations and content marketing. Our team specializes in creating recognizable industry leadership for growth-stage companies through our proprietary Triple A Industry Leadership Methodology. We bring over 15 years of expertise in crafting strategic communication programs that generate measurable business outcomes, including increased brand visibility, lead generation, and sales funnel acceleration. Our work has earned recognition in top-tier publications such as Wired, Fast Company, and Forbes, while helping clients secure placements in major media outlets and industry publications.With a focus on tech, healthcare, retail, and energy sectors, we combine deep industry knowledge with cutting-edge digital strategies to deliver consistent results. Our commitment to client success is demonstrated through long-term partnerships and a track record of helping companies achieve their growth objectives through targeted PR campaigns, content development, and data-driven marketing strategies.
Services
Public Relations
Content Marketing
Lead Generation
Social Media Strategy
Media Training
Web Design
Video Production
Conference Speaking
Reputation Management
Event Planning
Details
- Year established: 2006
Highlights and features
- We've delivered measurable results for growth-stage tech companies since 2006
- Our proprietary Triple A Industry Leadership Methodology creates recognizable industry leaders
- Proven track record earning placements in top publications: Wired, Fast Company, Forbes
- Specialized expertise in technology, healthcare, retail, and energy sectors
- Comprehensive services from PR to web design with measurable ROI tracking
What people say
Raised our profile
Instrumental in market launch
Multi-million dollar increases
Enhanced brand reputation
Measurable business results
Services
Public Relations
Our PR services help growth-stage technology companies build brand authority and generate business leads through strategic media outreach, press release distribution, and targeted public relations campaigns. We specialize in securing placements in top-tier publications like Forbes, Fast Company, and industry-specific outlets while developing comprehensive PR strategies aligned with business objectives. Our team combines traditional PR tactics with digital marketing expertise to create cohesive communication programs that enhance brand visibility and drive measurable business outcomes.
Content Marketing
We develop data-driven content marketing strategies that position clients as industry leaders while driving qualified leads and improving organic search visibility. Our services include content strategy development, blog creation, byline placements, and social media content optimization that aligns with business goals. Through a combination of strategic messaging, SEO best practices, and performance tracking, we help technology companies build brand authority and create nurturing content pathways that move prospects through the sales funnel.
Lead Generation
Our lead generation services focus on creating predictable revenue growth through integrated marketing campaigns that combine content marketing, PR, and digital marketing tactics. We help technology companies develop targeted lead nurturing programs, optimize conversion pathways, and implement tracking systems that measure marketing ROI. By aligning content creation with buyer personas and sales objectives, we create effective lead generation systems that deliver measurable increases in qualified leads and sales pipeline growth for growth-stage companies.
Social Media Strategy
We develop comprehensive social media strategies that help technology companies build brand awareness, engage with target audiences, and generate business opportunities. Our approach includes social media audits, content calendar development, executive social strategy, and performance tracking that aligns with overall marketing objectives. Through platform-specific content strategies and analytics-driven optimization, we help companies leverage social channels to enhance thought leadership positions and drive measurable business development outcomes for technology organizations.
Web Design
Our web design services create modern, growth-focused websites optimized for lead conversion and user experience while maintaining brand consistency. We specialize in building responsive WordPress-based websites with integrated marketing metrics that support sales funnel optimization. Our approach combines intuitive design principles with tracking capabilities that measure visitor behavior, conversion rates, and campaign effectiveness to create digital platforms that serve as powerful marketing assets for technology companies seeking national recognition and growth.
People
Jean-Luc Vanhulst
President
President with 25+ years of tech entrepreneurship experience, founded Dutch software company Finalist.nl in 1988, exited in 2010. Joined Write2Market in 2010, developed metrics-driven approach combining PR and content marketing with CRM integration while maintaining marathon and cycling pursuits.
Paul Snyder
Vice President, Healthcare
15-year communications strategist with agency leadership experience, previously Director of Development at Mercer University. Combines economics background with golf and trout fishing expertise. Leads healthcare sector initiatives while maintaining active involvement in the Atlanta business community and music scene.
Marilyn Gerber
Media Relations
Veteran PR professional with B2B expertise across healthcare, AdTech, EdTech, and digital media. Secured placements in major outlets including Bloomberg, The New York Times, and TechCrunch. Journalism graduate from University of Maryland combines media relations skills with NFL fandom and yoga practice.
Casey Stokes
Senior Account Executive
12-year Atlanta business development veteran with marketing and process development experience. Marketing graduate from Georgia State with recording arts background. Enjoys hiking, camping, and science fiction literature while managing client relationships and growth initiatives.
Steve Lashley
Brand Strategist
Wordsmith and brand strategist with 20+ years creating compelling messaging for B2B clients across multiple industries including healthcare IT, telecommunications, and financial services. Combines brand development expertise with a deep understanding of complex technical subjects to create actionable marketing strategies for technology organizations.
Questions
What industries does Write2Market specialize in?
We focus on technology, healthcare technology, retail technology, and energy technology sectors with specific expertise in supporting growth-stage companies.
How does Write2Market measure PR campaign effectiveness?
We track media placements, lead generation metrics, and sales funnel impact while providing detailed analytics showing how PR efforts contribute to business outcomes.
What makes your content marketing different?
Our approach combines strategic messaging, SEO optimization, and measurable lead generation tactics with industry-specific expertise to create content that converts.
Do you work with international clients?
Yes, we serve clients operating in over 40 countries from our Atlanta headquarters while maintaining global communication capabilities.
How do you handle social media for B2B clients?
We develop tailored strategies that include content calendars, executive social profiles, and analytics tracking to build thought leadership positions.
What is the Triple A Industry Leadership Methodology?
Our proprietary approach focuses on Access, Awareness, and Awards to systematically build recognizable industry leadership positions for technology companies.
