Business Details
32 Years
experience
Award-Winning Marketing & Communications Agency
Impact Marketing Communications is an award-winning integrated marketing and communications consultancy with over 30 years of experience delivering strategic and creative solutions. Our approach combines research-based methodologies with innovative design and storytelling to build brand influence and drive measurable results for clients across diverse industries. We specialize in crafting impactful messaging, developing comprehensive branding strategies, and creating engaging multimedia content tailored to specific audiences.With expertise in plain language communication, UX/UI design, and behavior change messaging, we partner with clients to develop campaigns that resonate in today's saturated media environment. Our team of seasoned professionals maintains long-term relationships with clients, acting as trusted advisors who consistently deliver on brand promises while adapting to evolving industry trends.
Services
Marketing Strategy
Branding
Writing & Editing
Graphic Design
Web Design
Photography
Videography
Research
Translation
Training
Details
- Year established: 1994
Highlights and features
- We offer over 30 years of experience in strategic marketing communications with proven results
- Our team combines research-based approaches with innovative design and storytelling techniques
- We specialize in translating complex information into engaging, action-oriented content
- Our services span the complete marketing lifecycle from strategy to execution
- We maintain long-term relationships with clients as trusted communications partners
Associations and certifications
- Forbes Agency Council
What people say
Award-winning work
Creative problem solvers
Proven results
Responsive partners
Technical expertise
Services
Marketing Strategy
Our marketing strategy services combine research-based insights with innovative approaches to build brand influence. We develop comprehensive plans that integrate traditional and digital platforms, applying behavior change principles to create campaigns that resonate with target audiences while measuring effectiveness through key performance indicators.
Branding
We create cohesive brand identities that extend beyond logos to encompass complete brand experiences. Our services include brand positioning, visual system development, and brand personality exploration to ensure consistent messaging across all touchpoints while building long-term brand equity through strategic brand management.
Writing + Editing
Our team transforms complex information into compelling narratives through plain language communication and strategic storytelling. We develop engaging content that increases knowledge, changes perceptions, and drives action across diverse formats from technical documentation to persuasive marketing materials.
Graphic + Web Design
We create visually compelling designs that enhance user engagement across print and digital platforms. Our services apply color theory, typography, and UX/UI principles to develop interfaces that improve website performance and create memorable visual experiences that support brand objectives.
Photography + Videography
Our multimedia production services capture attention through professional photography and video content. We create cinematic assets that tell compelling stories, using visual narratives to educate, inspire, and engage audiences across various platforms including social media and awareness campaigns.
People
Sarah Cook-Raymond
President and CEO
Award-winning marketing leader with over 25 years of experience in strategic communications. Recognized for creating impactful branding initiatives and multimedia campaigns that drive organizational success while maintaining client-focused solutions.
Mark A. Cohen
CEO and Founder
Visionary leader with three decades of marketing strategy expertise. Develops innovative approaches to communications challenges while maintaining a strong focus on measurable outcomes and client satisfaction throughout all project initiatives.
Terry Plater
Assistant Art Director
Design professional specializing in visual communication and brand development. Applies creative direction to multimedia projects while maintaining consistency across all client deliverables and ensuring adherence to brand standards.
Anthony Mendolia
Graphic Designer
Creative designer focused on producing visually compelling communications materials. Expert in applying design theory to develop engaging brand assets and digital content that effectively convey complex information to target audiences.
Cortney Kreer
Creative Strategist
Marketing communications specialist combining strategic thinking with creative execution. Develops innovative approaches to brand storytelling and audience engagement while ensuring alignment with organizational objectives and market requirements.
Questions
What industries does Impact serve?
We work with clients across diverse sectors including healthcare, government, nonprofit, and business services, applying our marketing expertise to address industry-specific challenges and opportunities.
How do you handle complex subject matter?
Our team specializes in translating technical information into accessible content through plain language principles, visual storytelling, and behavior change communication strategies developed through 30 years of practice.
What differentiates your services?
We combine research-driven approaches with creative execution, maintaining a client-centered focus while delivering measurable results through integrated marketing strategies that span traditional and digital platforms.
How do you ensure campaign effectiveness?
We employ evidence-based planning, continuous performance measurement, and audience research to optimize campaign outcomes, ensuring communications achieve their intended impact and business objectives.
What's your approach to branding?
We develop comprehensive brand strategies that include identity development, personality exploration, and experience design to create cohesive brand ecosystems that build long-term equity and audience connection.
