Business Details
24 Years
experience
Research-Based Branding & Marketing for Professional Services
Hinge is a research-based branding and marketing firm specializing in professional services. Founded in 2002, we have dedicated two decades to studying over 50,000 firms and buyers, identifying proven strategies for visibility, growth, and profitability. Our team combines academic rigor with industry expertise to deliver customized programs in branding, digital marketing, and thought leadership. We serve firms of all sizes, from startups to Fortune 100 companies, with a focus on measurable outcomes.Our proprietary Growth Algorithm leverages extensive industry benchmarks to optimize marketing efforts. We provide high-performance websites, research-driven strategies, and training to help clients outperform competitors. Our work has driven significant results for clients, including 30% revenue growth and 275% increases in leads. We maintain a client-centric approach, prioritizing transparency, expertise, and long-term partnerships.
Services
Branding Strategy
High-Performance Websites
Visible Firm Program
Visible Expert Program
Marketing Research
Digital PR Services
Competitive Analysis
Content Creation
Video Production
Website Audit
Details
- Year established: 2002
Highlights and features
- We have over 20 years of experience in professional services marketing research.
- Our proprietary Growth Algorithm optimizes marketing strategies using industry benchmarks.
- We guarantee measurable results, including increased leads and revenue growth.
- Our team includes award-winning designers and researchers with global expertise.
- We offer customized programs tailored to firms of all sizes and industries.
What people say
Invaluable
Higher revenues
Compelling story
Paying off
Essential part
Services
Research-Based Branding
Our research-based branding services create differentiated identities for professional services firms. We analyze market perceptions, competitor landscapes, and industry benchmarks to develop brands that command attention. Our approach combines proprietary data from 20+ years of studies with customized insights to build credibility and drive client engagement.
High-Performance Websites
We design websites that serve as growth engines for professional services firms. These platforms integrate user experience research, lead generation tools, and brand storytelling to convert visitors into clients. Our sites combine aesthetic appeal with functional elements like CRM integration and interactive features to support business objectives.
Visible Firm Program
This comprehensive program helps firms achieve market leadership through data-driven marketing. It includes strategy development, brand implementation, and performance measurement using our proprietary Growth Algorithm. The program addresses all stages of the buyer journey to increase visibility, generate leads, and attract top talent for professional services firms.
Visible Expert Program
This program transforms professionals into industry-recognized experts. We develop personal branding strategies, content platforms, and outreach systems to enhance individual visibility. The program includes training, PR support, and measurement tools to help experts attract premium clients and command higher fees through established authority.
Marketing Research Services
Our research services provide actionable insights into buyer behavior and market dynamics. Using qualitative and quantitative methods, we uncover opportunities for differentiation and growth. The research informs strategy development by revealing how prospects perceive firms, what motivates purchasing decisions, and how to position services effectively in competitive markets.
People
Elizabeth Harr
Managing Partner
Elizabeth Harr co-leads Hinge's strategic direction, leveraging 20+ years of marketing research experience. She specializes in helping professional services firms achieve sustainable growth through data-driven branding strategies and market differentiation.
Aaron Taylor
Managing Partner
Aaron Taylor focuses on developing innovative marketing programs for professional services firms. With expertise in digital transformation and brand strategy, he helps clients implement research-backed solutions to enhance visibility and drive measurable business outcomes.
Lee Frederiksen
Founding Partner, Emeritus
Lee Frederiksen, Ph.D., established Hinge's research division and authored key industry studies. As a behavioral psychologist, he developed the Growth Algorithm that powers Hinge's data-driven marketing strategies, influencing thousands of professional services firms globally.
Katy Pultz
Managing Director, CX & Strategy
Katy Pultz leads client experience initiatives, combining design thinking with marketing research to create impactful strategies. She specializes in translating complex data into actionable plans that improve client engagement and drive growth for professional services organizations.
Kelly MicKey
Research Manager
Kelly MicKey oversees Hinge's research operations, managing studies that inform marketing strategies for professional services firms. With expertise in data analysis and market trends, she contributes to the development of industry benchmarks and actionable insights.
Questions
What industries do you specialize in?
We focus exclusively on professional services firms across legal, consulting, engineering, accounting, and technology sectors, with tailored strategies for each industry's unique challenges.
How do you measure marketing effectiveness?
We use our proprietary Growth Algorithm and industry benchmarks to track brand strength, lead generation, and market positioning, providing quarterly performance reports with actionable insights.
Can small firms benefit from your programs?
Yes, our programs scale for firms of all sizes. We've helped boutique firms achieve 275% lead increases and mid-sized companies grow revenues by 30% through customized implementations.
Do you offer website redesign services?
Yes, our High-Performance Website Program creates data-driven designs that convert visitors into clients, with features like integrated CRM tools and optimized user experiences for professional services.
How long does branding take?
Most branding projects complete in 3-6 months, including research, strategy development, and implementation, with ongoing support for continuous optimization and market adaptation.
Videos
