Business Details
21 Years
experience
Your Trusted Digital Marketing Partner in Houston
Fair Marketing was founded in January 2005 as a web and print design company before evolving into a full-service digital marketing agency. Our team of experts specializes in SEO, PPC, social media marketing, and web design, serving clients locally, nationally, and internationally. We utilize a proprietary methodology called the Revenue Roadmap, which combines market research, sales funnel planning, and campaign optimization to deliver measurable results. With offices in Houston, Austin, and Denver, we maintain a commitment to exceptional customer service and innovative solutions. Our clients consistently praise our communication, expertise, and ability to drive business growth through digital strategies.We hold a Better Business Bureau Pinnacle Award for service excellence and have been recognized eight times by the BBB. Our team includes certified Google AdWords professionals and dedicated account managers who ensure personalized service for every client. Through case studies, we demonstrate proven success in improving search rankings, increasing conversions, and expanding online visibility across diverse industries. Our approach combines technical expertise with creative solutions to help businesses establish authority in their markets.
Services
SEO
PPC
Social Media
Web Design
Local SEO
Content Marketing
Analytics
Conversion Optimization
Online Reputation
Email Marketing
Details
- Year established: 2005
Highlights and features
- 20+ years of combined experience in digital marketing
- Dedicated account managers for personalized service
- Proprietary Revenue Roadmap methodology for strategic growth
- Certified Google AdWords professionals on staff
- Proven ROI through data-driven campaigns
Associations and certifications
- Better Business Bureau (BBB)
What people say
SEO and SMM work were amazing
Excellent quality services
Great process
Super easy to work with
Dedicated account manager
Services
Search Engine Optimization
Our SEO experts improve organic search visibility through technical audits, content optimization, and strategic link building. We focus on long-term results by aligning with Google's latest algorithms while addressing specific business goals. Clients benefit from customized strategies that increase website authority and drive qualified traffic.
Pay-Per-Click Advertising
We create targeted Google Ads and social media ad campaigns that deliver immediate results. Our data-driven approach optimizes ad spend across platforms while maintaining brand consistency. Continuous A/B testing ensures maximum ROI from every advertising dollar invested by our clients.
Social Media Marketing
Our social media team develops platform-specific strategies that build brand awareness and foster customer engagement. We combine content creation, audience targeting, and performance analytics to grow social communities and convert followers into customers across major networks.
Web Design
We build responsive websites on platforms like WordPress and Shopify that prioritize user experience and conversion optimization. Our designs incorporate modern aesthetics with technical SEO best practices to create digital assets that support broader marketing objectives.
Local SEO
Our local SEO specialists enhance map visibility through optimized Google Business profiles and directory listings. We implement review management systems and location-specific content strategies that help businesses dominate their geographic markets and attract nearby customers.
People
Roger Janik
Founder & CEO
With over 20 years in digital marketing, Roger established Fair Marketing in 2005 after corporate experience in web design. He leads strategic direction while maintaining focus on client satisfaction and industry innovation.
Katherine Benites
Director of Digital Strategy
Katherine oversees digital strategy implementation, combining SEO expertise with data analytics to drive campaign success. She works closely with clients to align marketing efforts with business objectives while mentoring junior team members.
David York
CTO
As Chief Technology Officer, David ensures technical excellence across all digital solutions. He leads website development projects and implements innovative technologies that support marketing campaigns and improve client outcomes.
Joel Herrera
VP of Client Relations
Joel manages client relationships across multiple industries, ensuring seamless communication between account teams and business stakeholders. He focuses on maintaining high satisfaction levels through transparent reporting and proactive problem-solving.
Richard Kean
Director of Web Development
Richard leads web development initiatives, overseeing teams that create responsive websites optimized for both user experience and search engine performance. He ensures technical implementations align with broader digital marketing strategies.
Questions
What digital marketing services do you offer?
We provide comprehensive services including SEO, PPC advertising, social media marketing, web design, local SEO, content marketing, and analytics.
How does your Revenue Roadmap methodology work?
Our four-phase approach includes market research, sales funnel planning, campaign creation, and continuous optimization to ensure measurable business growth.
What industries do you specialize in?
We work with diverse sectors including restaurants, healthcare, education, e-commerce, and local service businesses across Houston and nationwide.
How do you measure campaign success?
We track key metrics like organic rankings, website traffic, conversion rates, and ROI through regular performance reports and analytics dashboards.
Do you offer local SEO services?
Yes, our upLOCAL solution optimizes Google My Business listings, manages online reviews, and builds local directory presence for improved map visibility.
