Business Details
34 Years
experience
Creative Branding & Marketing Agency in Memphis
Paradigm Marketing & Creative is a full-service creative agency based in Memphis with over three decades of experience in branding, web design, and marketing. Founded in 1992, we specialize in delivering strategic brand solutions, custom web development, and data-driven marketing campaigns tailored to client needs. Our collaborative approach combines behavioral economics and brand psychology to craft authentic narratives that resonate with audiences. With a team of seasoned strategists, designers, and digital experts, we focus on measurable results, having earned industry recognition through Addy, Davey, and Telly Awards. Our process begins with in-depth discovery, followed by strategic planning, brand identity creation, and execution across digital and traditional platforms.We serve diverse industries including nonprofits, healthcare, hospitality, and legal services, helping clients achieve growth through clarity and innovation. By prioritizing client partnerships and maintaining transparency, we ensure our work aligns with long-term business goals. Our commitment to excellence is reflected in client successes such as 3,166% web commerce growth for Buff City Soap and 100% lease fulfillment for The Citizen. At Paradigm Marketing & Creative, we believe in transforming brands into powerful platforms that drive engagement and deliver lasting impact.
Services
Branding
Web Design
Marketing Strategy
SEO Services
Digital Advertising
Video Production
Details
- Year established: 1992
Highlights and features
- We have over 33 years of experience in Memphis creative services.
- Our team includes certified brand strategists and digital experts.
- Award-winning approach combining behavioral economics and brand psychology.
- We provide measurable results with case studies showing up to 3,166% growth.
- Full-service agency handling branding, web design, and digital advertising.
What people say
Strategic clarity
Creative vision
Measurable growth
Technical excellence
Award-winning results
Services
Branding
Paradigm Marketing & Creative's branding services create compelling brand identities that resonate with target audiences. We develop strategic brand foundations including positioning, messaging, and visual identity elements. Our process ensures brands communicate their unique value proposition effectively across all touchpoints. By focusing on behavioral economics and brand psychology, we create identities that drive customer engagement and long-term loyalty. The team delivers comprehensive brand systems with guidelines for consistent implementation across digital and physical environments.
Web Design
We design custom, responsive websites that serve as effective digital marketing tools. Our approach combines strategic planning with modern design principles and technical expertise. We create user-friendly interfaces that reflect brand identity while optimizing for search engines and conversions. Using platforms like Craft CMS and Shopify, we build websites that are easy to update and maintain. All projects include SEO basics implementation and GA4 reporting for performance tracking.
Marketing Strategy
Paradigm Marketing & Creative develops comprehensive marketing strategies that integrate traditional and digital channels. Our approach combines market research with data-driven tactics across SEO, social media, and paid advertising. We create measurable campaigns that align with business objectives while maintaining brand consistency. Services include competitive analysis, audience segmentation, and multi-channel marketing execution. Our team ensures strategies adapt to market changes while maintaining focus on client goals.
Digital Advertising
We create targeted digital advertising campaigns across Google, Facebook, and Instagram platforms. Our services include PPC management, display advertising, retargeting strategies, and campaign optimization. We focus on measurable ROI through carefully planned media buys and continuous performance analysis. Campaigns are developed in alignment with overall brand strategy to maintain messaging consistency. Real-time analytics track engagement and conversion metrics for ongoing optimization.
SEO Services
Our SEO services improve organic search visibility through technical optimization and content strategy. We conduct keyword research, on-page optimization, and website structure improvements to enhance search rankings. Services include local SEO for Memphis-based businesses and enterprise-level strategies for national brands. We combine best practices with continuous monitoring to adapt to algorithm changes. Performance tracking through GA4 provides insights for ongoing strategy refinement.
People
Charles Gaushell
Founder / Brand Strategist
With over three decades of experience, Charles leads brand strategy development and creative direction at Paradigm Marketing & Creative since founding in 1992.
Jeff Glenn
Partner / Web Director
Jeff oversees web development projects and digital strategy implementation, combining technical expertise with creative vision since joining Paradigm Marketing & Creative.
Becca Hand
Partner / Creative Director
As Creative Director, Becca leads the design team in crafting visual identities and marketing materials that reflect brand strategy.
Claire Martin
Account Executive / Brand Strategist
Claire manages client relationships and develops strategic brand solutions, ensuring alignment with business objectives and market positioning.
Tyrel Witcher
Senior Web Designer/Developer
Tyrel specializes in creating responsive websites and digital experiences that combine technical excellence with brand-consistent design principles.
Questions
What services does Paradigm offer?
We provide branding, web design, marketing strategy, SEO, digital advertising, and video production services tailored to business needs.
How long has Paradigm been in business?
Paradigm has delivered creative solutions for over 33 years since our founding in 1992.
What industries do you work with?
We serve diverse sectors including healthcare, legal services, nonprofits, hospitality, and retail brands.
How do you measure campaign success?
We use analytics tools to track KPIs like website growth, sales increases, and engagement metrics demonstrated in client case studies.
What makes your branding approach unique?
We combine behavioral economics, brand psychology, and strategic research to create authentic, high-performing brand identities.
Videos
