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Uncommon Digital Marketing Strategies for Uncommon Growth

Our Story

At Creative Communication Associates (CCA), we've been passionate about higher education for over 40 years. Our team of experts has worked with top-ranked colleges and universities, helping them build authentic institutional brands that connect students to their best lives. From rebranding campaigns to strategic marketing initiatives, we've got you covered. We're here to help you move the needle and achieve your goals.

Who We Are

Our team members bring a wealth of experience from various agencies and client-side roles. We've worked with prominent brands like Volkswagen, Visa, and IBM. But it's higher education that truly sets our hearts racing. We're a team of passionate professionals who thrive in an environment where education meets marketing. Meet our leadership team:

  • Heidi Basso, Managing Director, Project Management
  • Raven Daley, Senior Account Executive
  • Karen Dolge, Director of Media Planning & Buying
  • Maureen Finn, Senior Digital Marketing Strategist
  • Melissa Fiorenza, Vice President of Content Strategy
  • Kayla Germain, Account Director
  • Clare Hall, Vice President of Client Services
  • Jennifer Hoffman, Digital Marketing & Production Coordinator
  • Colleen Hukey, Senior Digital Art Director
  • Daniel Kehn, President
  • Meghan Kiely, Senior Account Executive
  • Claire Mitchell, Director of Business Development
  • David A. Moore, Vice President, Creative Director
  • Caroline Murray, Senior Account Executive
  • Leah Rosa, Graphic Designer
  • Ruth Sadinsky, Associate Creative Director
  • Allen Shapard, Managing Director, PR
  • Darcy Sokolewicz, Executive Vice President
  • Kelly Trowbridge, Senior Art Director
  • Lauren "L" Wetherell, Senior Media Planner

Our Partnerships

We're proud to be part of the Noodle family, a leading strategy, service, and technology partner empowering colleges and universities globally to become more resilient, responsive, efficient, and interconnected. Our partnership with Noodle exponentially expands our reach and resources, amplifying our mission to build authentic institutional brands that connect students to their best lives.

Our Work

We're a full-service, full-funnel marketing agency that offers a wide range of services, including:

  • Advancement Campaigns
  • Branding & Identity
  • Content Marketing
  • Enrollment Marketing
  • Market Research
  • Media
  • Photo & Video

Our portfolio speaks for itself, featuring projects such as:

  • Saint Mary's College, Notre Dame's 2023 Fashion Program Video Suite
  • Thomas Jefferson University's Enrollment Campaign: Institute for Continuing and Professional Studies (ICPS)
  • Siena College's Institutional Rebranding
  • Moore College of Art & Design's Enrollment Print Suite
  • University of Richmond's Enrollment Campaign: MBA
  • Boston College's Carroll School of Management Program Overview Video Suite: I AM A.

What Our Clients Say

We've had the privilege of working with some of the top-ranked colleges and universities in the country. Here's what they have to say about us:

  • "CCA is the only branding firm I would wholeheartedly, loudly recommend." - Joe Moore, Director of Marketing Communications, Wheaton College
  • "Working with CCA has been a game-changer for NYSID." - David Owens-Hill, Former Chief of Staff, New York School of Design
  • "CCA skillfully brought our brand story to life and then activated it through a targeted full-funnel media campaign. It produced record attendance for our on-campus visits and a 33% increase in student deposits." - Mary Beth Carey, Former Vice President for Enrollment Management, Iona College
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