Business Details
43 Years
experience
Strategic B2B Marketing Solutions
Media Logic has been delivering strategic marketing solutions since 1983 with a focus on financial services, healthcare, and B2B sectors. Our 40+ years of experience combine with a client-centric approach to create innovative campaigns that drive measurable results. We specialize in audience segmentation, brand development, and integrated marketing strategies tailored to industry-specific challenges. Our team of seasoned professionals maintains deep expertise in payment product marketing, retail banking, and co-brand card initiatives while leveraging advanced analytics through tools like DataSnap for real-time campaign optimization.With long-standing relationships with industry leaders like Visa and Chase, we emphasize collaboration, continuous innovation, and personalized service to help clients achieve sustained growth in competitive markets.
Services
B2B Marketing
Healthcare Marketing
Payment Product Marketing
Co-Brand Card Strategies
Digital Campaign Management
Audience Segmentation
Brand Development
Direct Marketing
Marketing Analytics
Integrated Campaigns
Details
- Year established: 1983
Highlights and features
- We offer 40+ years of specialized expertise in financial services marketing
- Our proprietary DataSnap tool provides real-time marketing analytics
- Proven track record with industry leaders like Visa and Chase
- Full-service agency with integrated marketing and sales alignment
- Specialized teams for payment product marketing and co-brand initiatives
What people say
Consistently over-deliver
Exceptional strategic capabilities
Creative problem-solving
Collaborative partnership
Industry expertise
Services
Financial Services Marketing
Specialized marketing strategies for financial institutions, including payment products, co-brand cards, and retail banking solutions. Our expertise spans brand development, audience segmentation, and integrated campaigns that enhance customer acquisition and retention. We leverage industry insights to create data-driven strategies that address specific challenges in the financial sector.
B2B Marketing Solutions
Comprehensive B2B marketing services focusing on brand positioning, demand generation, and sales enablement. We develop targeted campaigns that address specific industry challenges while aligning marketing and sales efforts. Our approach combines market research with strategic execution to deliver measurable business outcomes for technology and professional services firms.
Marketing Analytics
Advanced analytics capabilities powered by proprietary tools like DataSnap for real-time performance tracking. Our data-driven approach enables campaign optimization, audience segmentation, and ROI measurement through comprehensive reporting. We transform raw data into actionable insights that guide strategic decision-making across all marketing initiatives.
Co-Brand Card Marketing
Specialized co-brand card strategies that leverage partnerships between financial institutions and major brands. Our services include product development, marketing campaigns, and customer engagement initiatives designed to maximize card usage and customer loyalty. We handle complex multi-stakeholder relationships to ensure successful co-branding outcomes.
Healthcare Marketing
Targeted marketing solutions for healthcare providers and insurance companies. Our approach focuses on patient engagement, brand awareness, and regulatory-compliant communications. We develop strategies that address unique industry challenges while enhancing patient relationships and improving marketing effectiveness through data-driven insights.
People
David Schultz
Founder & CEO
With three decades leading Media Logic, David emphasizes strategic growth through smart planning and relationship-based marketing. His leadership prioritizes client satisfaction and industry innovation in B2B and financial services marketing.
Denise Carney-Jones
Group Director, Healthcare Practice
27-year veteran managing healthcare marketing strategies. She specializes in creating innovative campaigns that address complex industry challenges while leading cross-functional teams to deliver effective client solutions in the medical sector.
Nicole Johnson
Group Director, Financial Services
Leading financial services practice with expertise in co-brand card strategies and payment product marketing. Her approach combines deep industry knowledge with creative solutions to help clients achieve competitive advantages in the banking sector.
Angela Chiuchiolo
Director of Digital Strategy
Digital marketing expert specializing in online campaign optimization and analytics. She leads digital strategy development while focusing on emerging technologies and data-driven approaches to enhance marketing effectiveness across multiple platforms.
Josh Martin
Group Director, Healthcare Practice
Marketing leader combining optimism and organizational expertise to drive healthcare marketing initiatives. His focus on strategic planning and execution helps clients navigate complex market dynamics while achieving measurable business outcomes.
Questions
What industries do you specialize in?
We specialize in financial services, healthcare, and B2B marketing with deep expertise in payment products, co-brand cards, and corporate marketing strategies.
How do you measure campaign effectiveness?
We use proprietary analytics tools and industry-standard metrics to track performance, including ROI forecasting, audience engagement, and campaign attribution analysis through our DataSnap visualization platform.
What makes your agency different?
Our industry specialization, 40+ years of experience, and proprietary analytics tools combined with a proven track record of long-term client relationships set us apart from other marketing agencies.
Do you work with both large and small companies?
We serve clients ranging from Fortune 500 companies to regional institutions, tailoring our approach to meet specific organizational needs across various market segments.
How do you develop marketing strategies?
We combine industry research, audience segmentation, and competitive analysis with collaborative client partnerships to create customized strategies that address specific business challenges.
Can you help with digital marketing efforts?
Our digital marketing capabilities include SEO, content marketing, social media strategy, and online campaign management supported by advanced analytics for performance optimization.
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