Business Details
Strategic Marketing & Communications Solutions
Westcomm is a full-service marketing and communications agency dedicated to transforming complex information into clear, impactful messages. With expertise in benefit communications, employee engagement, and brand storytelling, we partner with clients to develop customized strategies that resonate with their audiences. Our team combines creative innovation with data-driven insights to deliver solutions that enhance workplace culture, improve benefits understanding, and strengthen employer-employee connections.We prioritize accountability, community, and relationship-building to ensure our clients achieve measurable results. By focusing on personalized communication and multi-channel delivery, we help organizations navigate challenges and drive business success through effective messaging.
Services
Benefit Communications
Marketing & Branding
Employee Communications
Video Storytelling
Social Media Management
Highlights and features
- We offer customized benefit communication strategies tailored to organizational culture.
- Our multi-channel approach ensures messages reach employees effectively.
- Proven processes improve employee engagement and benefits understanding.
- Creative team specializes in translating complex information into clear visuals.
- Dedicated support for HR teams during open enrollment and benefit changes.
Services
Benefit Communications
We simplify complex employee benefits information through customized communication strategies. Our approach includes personalized statements, explainer videos, and multi-channel campaigns to improve understanding of health plans, retirement options, and wellness programs. By translating HR jargon into accessible content, we help employers reduce confusion, increase benefits utilization, and support informed decision-making among employees.
Marketing & Branding
Our full-service marketing team develops data-driven branding solutions that strengthen client-audience connections. Services include identity design, content marketing, and cross-channel advertising campaigns. We create cohesive brand narratives through video production, social media management, and targeted collateral to enhance market presence and drive engagement for businesses seeking to clarify their messaging and expand their reach.
Employee Communications
We design strategic internal communication plans that boost employee engagement and organizational trust. Our solutions include culture campaigns, intranet content, and leadership training materials. By implementing research-based strategies and segmentation techniques, we help companies improve productivity, retention, and alignment with business goals through consistent, personalized messaging that resonates with diverse workforce demographics.
Video Storytelling
Our video production services create emotional connections through documentary-style storytelling and animated explainers. We produce benefit overviews, company culture showcases, and training materials that simplify complex concepts. Using cinematic techniques and branded narratives, we help organizations communicate their mission, onboard employees effectively, and maintain audience engagement across digital platforms.
Social Media Management
We develop targeted social media strategies that enhance brand visibility and employee engagement. Our services include content creation, paid advertising campaigns, and analytics reporting. By aligning social media efforts with organizational goals, we help businesses build community, share company culture, and maintain consistent communication with both internal and external audiences through platform-specific optimization.
People
Guy Westermeyer
Owner & President
With decades of communications experience, Guy leads Westcomm's strategic direction. He focuses on building client partnerships and ensuring creative excellence across all projects while maintaining the agency's founding vision.
Melissa Cotterill
Executive Vice President, Indy
Melissa oversees client strategy and service delivery in Indianapolis. She specializes in developing comprehensive communications plans that align with organizational goals while mentoring team members in best practices.
Gary Spondike
Executive Vice President, Detroit
Gary leads Westcomm's Detroit operations, focusing on client relations and creative solutions. He brings extensive experience in benefit communications and brand strategy to help organizations achieve measurable business outcomes.
Jen Hiatt
VP, Marketing Operations
Jen manages marketing operations and team coordination. She ensures seamless project execution across departments while developing internal processes that enhance service delivery efficiency and client satisfaction.
Dave Strantz
Account Director
Dave serves as primary client contact for key accounts. He combines strategic thinking with creative problem-solving to develop communication solutions that address complex organizational challenges and drive engagement.
Questions
What industries do you specialize in?
We work with diverse sectors including healthcare, manufacturing, finance, and technology, focusing on organizations needing complex communications simplified for employee and client audiences.
How do you handle benefit communication during open enrollment?
We create multi-channel campaigns with personalized materials, explainer videos, and targeted messaging to ensure employees understand changes and make informed decisions.
Can you help improve employee engagement?
Yes, through research-based communication strategies, culture campaigns, and segmentation techniques that increase trust, productivity, and retention across organizations.
Do you offer video production services?
Yes, we produce branded videos including benefit explainers, culture showcases, and training materials using documentary and animated formats for digital platforms.
How do you measure communication effectiveness?
We use engagement analytics, surveys, and feedback tools to track message reach, employee understanding, and business impact of communication initiatives.
Videos
