Business Details
Emergency
services
Strategic Marketing & PR Services in Knoxville, TN
At Ackermann Public Relations, we have dedicated ourselves to redefining the landscape of public relations and marketing strategy for over three decades. Our approach is rooted in comprehensive research, strategic planning, and the execution of integrated marketing campaigns tailored to each client's unique objectives. We specialize in public relations, crisis communications, branding, and digital advertising, ensuring every aspect of a client's marketing ecosystem is seamlessly aligned. Our team of seasoned professionals brings deep industry expertise, having worked with national brands and local organizations to drive measurable business results. We prioritize understanding our clients' industries and audiences, crafting messages that resonate and inspire action.Over the years, our reputation has been built on proactive service, innovative thinking, and a commitment to delivering exceptional value. Our crisis communications expertise ensures clients are prepared for challenges, while our branding strategies focus on what makes organizations truly distinctive. With a history of success in East Tennessee and clients across the country, we continue to evolve alongside the dynamic media landscape, leveraging the latest tools and platforms to maximize impact. Our clients trust us to navigate complex communication challenges and help them achieve sustainable growth through strategic insight and creative execution.
Services
Strategic Planning
Public Relations
Crisis Communications
Branding
Digital Advertising
Websites
Brand Development
Highlights and features
- Our team has over 30 years of experience in public relations and marketing strategy.
- We deliver fully integrated marketing plans tailored to your specific growth objectives.
- Our crisis communications expertise focuses on rapid, coordinated response strategies.
- We create brand identities that reflect organizational DNA beyond visual design.
- Our professionals combine research-based insights with creative problem-solving approaches.
Services
Strategic Planning
Our strategic planning service develops cohesive marketing frameworks that align with organizational goals. By analyzing market dynamics and competitive landscapes, we create actionable roadmaps for sustained growth. Clients benefit from data-driven decision-making and coordinated execution across all marketing channels.
Public Relations
We craft and execute public relations campaigns that build lasting relationships with key stakeholders. Our approach combines media relations, content creation, and reputation management to enhance brand visibility. Clients receive measurable business outcomes through targeted communication strategies tailored to their industry context.
Crisis Communications
Our crisis communications specialists develop proactive response plans for unexpected challenges. Through scenario planning and message development, we prepare organizations to protect their reputation during critical situations. Clients gain confidence through rapid response protocols and multi-channel communication strategies.
Branding
We create comprehensive brand identities that reflect organizational values and market differentiation. Beyond visual elements, our approach incorporates brand behavior and customer experience principles. Clients receive strategic frameworks that drive consistent messaging across all touchpoints.
Digital Advertising
Our digital advertising solutions span multiple platforms including Google, Spotify, and social media networks. Through audience segmentation and performance analytics, we optimize campaign effectiveness. Clients benefit from integrated digital strategies that complement overall marketing objectives.
People
Cathy Ackermann
President
As founder with 30+ years of experience, Cathy provides strategic leadership and PR expertise to organizations of all sizes, driving Ackermann's success through consultation and vision.
Erin Burns Freeman
Senior Vice President
Erin specializes in crisis communications and perception management, delivering strategic PR solutions while maintaining active involvement in professional and community organizations across multiple sectors.
Bethany Yandell
Account Executive
With 14+ years in healthcare and nonprofit communications, Bethany provides research-driven strategies, focusing on publications and marketing solutions that align with client objectives.
Ryan Oglesby
Account Executive
Ryan combines marketing, PR, and design expertise to execute client projects, building meaningful relationships through creative communication and strategic implementation across diverse industries.
Pat Staats
CFO
Pat manages financial operations with expertise in accounting and analytics, ensuring client projects maintain budgetary efficiency while achieving strategic marketing and PR objectives.
Questions
What marketing services do you specialize in?
We specialize in strategic planning, public relations, crisis communications, branding, digital advertising, and website development for businesses and organizations.
How long have you been in business?
Our team has over 30 years of combined experience serving clients in East Tennessee and nationally through strategic marketing and PR solutions.
What industries do you work with?
We work across healthcare, education, nonprofits, corporate sectors, and local businesses, tailoring our services to meet each industry's specific communication needs.
Can you help with crisis communications planning?
Yes, we develop customized crisis response plans including message creation, stakeholder communication, and multi-channel coordination for emergency situations.
Do you offer digital marketing solutions?
We provide digital advertising strategies across platforms like Google, Spotify, and social media, integrated with overall marketing campaigns for maximum impact.
What areas do you serve?
While based in Knoxville, TN, we serve clients throughout East Tennessee and have experience working with organizations nationally through digital communication platforms.
