Business Details
31 Years
experience
Data-Driven Automotive Marketing Solutions | Strategic Marketing
Strategic Marketing has been a leader in data-driven automotive marketing since 1995. Our proprietary platformsEmpower, Sales Builder, and Service Builderleverage advanced analytics to identify market opportunities and deliver targeted campaigns. Founded on principles of integrity and teamwork, we prioritize client success through transparent ROI reporting and industry partnerships. Our SOC 2 Type 2 certification underscores our commitment to secure data management.With a proven track record of 16 Dealer Voted Best Direct Marketing Company awards, we combine decades of automotive expertise with innovative technology to help dealerships thrive in competitive markets.
Services
Empower
Sales Builder
Service Builder
Logix
OEM Partnerships
DMS Integration
Predictive Analytics
Details
- Year established: 1995
Highlights and features
- Award-winning direct marketing solutions since 1995.
- Proprietary platforms (Empower, Sales Builder) drive 1% average purchase rate.
- Team of industry veterans with 30+ years of automotive marketing expertise.
- DMS-certified and OEM-proven partnerships with Stellantis and General Motors.
- Transparent ROI reporting with no training needed for platform use.
Associations and certifications
- SOC 2 Type 2
What people say
Game-changer
Increased service revenue
Targeted campaigns
Transparent results
No gimmicks
Services
Empower
Empower automates data mining using trigger points from dealership management systems (DMS) and external market data. This platform identifies purchase behaviors to send targeted communications at optimal times. By integrating with Logix, Empower delivers personalized campaigns that increase engagement and drive revenue without requiring staff training or dashboard navigation.
Sales Builder
Sales Builder is an omni-channel marketing platform that enhances lead conversion through multi-touch impressions. It finds high-potential customers using predictive analytics and automates follow-ups to improve close rates. With average response rates of 1.4% and 32 units sold per campaign, Sales Builder optimizes marketing budgets through precise targeting and transparent ROI reporting.
Service Builder
Service Builder increases service revenue by automating customer touchpoints throughout vehicle ownership cycles. It segments clients into active, dormant, and conquest categories to deliver tailored messages. This platform improves retention rates, service bay traffic, and customer loyalty by identifying market penetration opportunities and facilitating re-engagement with dormant clients.
Logix
Logix is a data management platform that analyzes 450+ million service transactions and 60+ million sales records to uncover profitable opportunities. It cleans and organizes dealership data for use in marketing platforms, providing demographic analysis and purchase trend insights. Logix's SOC 2 Type 2 certification ensures secure data handling while enabling personalized customer communications.
OEM Partnerships
Our manufacturer-proven partnerships with Stellantis and General Motors allow dealers to implement co-op-eligible campaigns. These integrations leverage proprietary data hygiene processes to align dealership goals with OEM objectives. By bridging brand requirements with local marketing needs, we help dealers maximize advertising budgets while maintaining compliance with manufacturer guidelines.
People
Todd Strause
CEO
Todd Strause founded Strategic Marketing in 1995 after working at an automotive marketing firm. He holds a BS in Business Economics from Western Kentucky University and has led the company through 25+ years of innovation. Recognized in Ernst & Young's Entrepreneur of the Year program, Todd focuses on leveraging data to create marketing solutions that drive client success.
Bill Tabor
President
Bill Tabor joined Strategic Marketing in 2004 after eight years at Ford Motor Company. With experience spanning automotive sales and marketing, he became President in 2023. A native of Louisville, KY, Bill builds strong industry partnerships while balancing family time with his wife and two daughters through collegiate field hockey events and home remodeling projects.
Chuck Urevick
CFO/COO
Chuck Urevick brings 25+ years of executive management experience to Strategic Marketing. With a dual BS from Centre College and MBA from Indiana University, he oversees finance and operations. Prior roles at Nashua Corporation and Newell-Rubbermaid trained him in continuous improvement methodologies, which he now applies to optimize dealership marketing operations across 23 DMS integrations.
John Getsov
Chief Client Director
John Getsov manages Tier II advertising associations on behalf of automotive brands after joining Strategic Marketing in 2015. With 30+ years of automotive sales experience from Chevrolet, Toyota, and Subaru, he structures local marketing programs that align with brand-wide strategies. His expertise covers market intelligence, analytics, and product launch campaigns.
Todd Siegel
Vice President of National Accounts
Todd Siegel leads national account sales after achieving top performance as Coca-Cola's Key Account Manager. He holds dual degrees from Bellarmine University and applies his beverage marketing expertise to automotive campaigns. Todd balances work with family commitments, attending his children's sporting events while managing relationships with 9 of the Top 10 dealer groups.
Questions
How does Strategic Marketing's Empower platform work?
Empower uses automated data mining with trigger points from your DMS and external market data to identify purchase behaviors and deliver targeted communications at optimal times.
What automotive brands partner with Strategic Marketing?
We partner with Stellantis, General Motors, and other major OEMs to deliver manufacturer-approved marketing campaigns that align with brand requirements and dealership goals.
How long does it take to implement your platforms?
Implementation typically takes 30-45 days once DMS integration is established, with no staff training required for using our automated marketing solutions.
Do you work with independent dealerships?
Yes, we work with both independent dealerships and 9 of the Top 10 dealer groups across the U.S., customizing solutions for each dealership's specific needs.
What metrics demonstrate campaign success?
Our clients see 1% average purchase rates, 1.4% response rates, and 32 units sold monthly per campaign, with transparent ROI reporting available through our platforms.
How does Logix data management improve marketing?
Logix analyzes over 60 million sales transactions and 450 million service records to identify market opportunities, clean dealership data, and power our marketing platforms with predictive analytics.
