Business Details
14 Years
experience
Your Trusted Marketing Partner in Lancaster, PA
Founded in 2012, Scheffey has established itself as a leader in integrated marketing solutions, driven by strategic thinking and creative innovation. Our team of experts specializes in aligning marketing strategies with business objectives, delivering tailored campaigns that drive measurable results. With a focus on collaboration, we act as an extension of our clients' teams, offering flexible service models to meet diverse needs.Our approach combines deep industry expertise with a commitment to understanding each client's unique mission, ensuring every solution enhances brand visibility and fosters growth. From digital marketing to public relations, our holistic methodology prioritizes long-term partnerships and client success.
Services
Marketing Strategy
Media Planning
Creative Design
Digital Marketing
Website Development
Public Relations
Analytics
Details
- Year established: 2012
Highlights and features
- We provide tailored marketing strategies aligned with business goals.
- Our team combines creativity with data-driven insights and analytics.
- Flexible service models adapt to diverse client needs and budgets.
- Decade-long track record of successful campaigns across industries.
- Holistic approach ensures cohesive brand messaging across all channels.
What people say
Responsive service
Creative solutions
Successful campaigns
Professional approach
Met deadlines
Services
Marketing Strategy
Scheffey develops comprehensive marketing strategies by analyzing business goals, target audiences, and market dynamics. Our approach combines industry research, competitor analysis, and stakeholder feedback to create actionable plans that maximize ROI. We ensure alignment between brand messaging and business objectives through continuous evaluation and optimization.
Media Planning
Our media planning services encompass traditional and digital channels. We research and select optimal platforms for ad placement, negotiate rates, and manage campaigns across print, broadcast, outdoor, and online media. Performance tracking and ROI analysis ensure effective budget allocation and campaign adjustments.
Creative Design
Scheffey's creative team produces visually compelling brand identities, advertising campaigns, and sales materials. We prioritize audience-aligned design principles, ensuring consistency across brochures, websites, trade show displays, and digital assets while maintaining brand recognition and engagement.
Digital Marketing
We implement targeted digital campaigns using SEO, social media, email marketing, and paid advertising. Our strategies focus on audience segmentation, content marketing, and conversion optimization to enhance online visibility and drive measurable business outcomes through digital channels.
Website Development
Scheffey creates responsive, conversion-focused websites using WordPress platforms. Services include strategic planning, UX/UI design, content development, and SEO integration. We emphasize user engagement, mobile optimization, and ongoing maintenance to ensure websites remain effective sales tools aligned with business goals.
People
Kevin Murphy
President & Owner
Kevin Murphy leads Scheffey's strategic vision, overseeing integrated marketing solutions for clients across industries. With over a decade of experience, he specializes in aligning marketing initiatives with business objectives to drive measurable growth.
Douglas Hershey
Creative Director
Douglas Hershey directs all creative initiatives, ensuring brand consistency across design, advertising, and multimedia projects. He brings 15 years of experience in developing award-winning visual campaigns that effectively communicate brand messages and engage target audiences.
John Hedrick
Lead Developer
John Hedrick oversees digital product development, focusing on responsive website design and technical implementation. With expertise in WordPress platforms and conversion optimization, he ensures all digital solutions meet both aesthetic and functional requirements.
Char Domin
Strategic Marketing Director
Char Domin develops tailored marketing strategies for clients, specializing in brand positioning and campaign planning. Her approach combines market research with data analytics to create targeted initiatives that consistently deliver client-specific business outcomes.
Lisa Lysle
Media Buyer
Lisa Lysle manages media planning and purchasing, leveraging expertise in traditional and digital advertising channels. She ensures optimal media spend allocation by analyzing audience demographics and campaign performance metrics for maximum ROI.
Questions
What services does Scheffey offer?
Scheffey offers integrated marketing strategy, media planning, creative design, digital marketing, website development, public relations, and analytics services.
How do you tailor marketing strategies to client needs?
We begin by thoroughly understanding your business goals and target audience, then develop customized strategies aligned with your mission and resources.
What industries do you work with?
Our experience spans diverse sectors including healthcare, education, finance, non-profits, and manufacturing.
How do you measure campaign success?
We track key performance indicators (KPIs) like ROI, engagement metrics, conversion rates, and brand awareness through detailed analytics reporting.
What service models are available?
We offer three models: Integrated (year-long partnership), Plus One (limited support), and Select (flexible monthly hours) to suit different business needs.
