Business Details
Data-Driven Marketing Solutions Partner
King Marketing Group, Inc. has been a leader in data-driven marketing solutions for over two decades, specializing in custom multi-channel campaigns that empower clients to achieve measurable results. Founded on the principle of long-term client partnerships, our team of database experts combines industry-leading expertise with a commitment to tailored service. With 25+ years of collective experience, we deliver innovative solutions for list acquisition, email marketing, analytics, and complex data projects across industries including finance, insurance, retail, and education. Our unique approach leverages advanced segmentation, deduplication, and data enhancement techniques to maximize campaign efficiency and return on investment. By maintaining relationships with premier data compilers and adhering to strict data hygiene standards, we ensure clients access the most accurate and actionable datasets available.Our proven track record of working with both large enterprises and small businesses demonstrates our adaptability to diverse client needs while maintaining consistent quality. Through continuous innovation in data modeling and targeting strategies, we enable clients to optimize marketing efforts and achieve above-average response rates. The leadership of Matt King, a veteran of the data industry, ensures that our solutions remain at the forefront of technological advancements. Our dedication to client satisfaction is demonstrated through rapid turnaround times, 2%+ click-through rates, and 13%+ email open rates. By combining technical excellence with personalized service, we transform data into strategic marketing advantages for our clients.
Services
Data Analytics
Email Marketing
Consumer Data
Business Data
Custom Databases
Data Enhancement
Data Hygiene
Segmentation
List Acquisition
Modeling Services
Highlights and features
- We offer 25+ years of specialized expertise in data-driven marketing solutions.
- Our team pioneered data industry standards while working at top database marketing firms.
- We guarantee custom database builds that outperform standard mailing lists by 25% or more.
- Our segmentation techniques enable personalized messaging through 25+ demographic overlays.
- We provide multi-channel campaign optimization with 2%+ click-through and 13%+ open rates.
What people say
Strategic partner
Above average results
Responsive and helpful
Patient and knowledgeable
Trusted resource
Services
Data Analytics
Our data analytics services transform raw information into actionable marketing strategies. We create detailed profile models that score prospect records using 25+ consumer and 15+ business demographic overlays. This enables precise market penetration analysis and targeted campaign planning. Our response models identify key differentiators between customer segments to optimize future marketing efforts.
Email Marketing
We execute comprehensive email marketing solutions with industry-leading turnaround times. Our services include list segmentation, campaign testing, and performance optimization with 500+ targeting options. We achieve 2%+ click-through rates and 13%+ open rates through precision targeting, list enhancement, and multi-channel integration with postal and business data.
Custom Databases
Our custom database creation services combine 25+ years of industry experience with advanced processing capabilities. We develop multi-layered databases using segmentation, deduplication, and geo-coding techniques. These tailored solutions outperform standard lists by 25% or more through optimized matching of data file strengths to client requirements.
Data Enhancement
We complete your customer data puzzle through demographic, firmographic, and contact append services. Our enhancements add critical information like age, income, NAICS codes, and contact details to existing databases. This enables personalized messaging and micro-segmentation for both B2B and B2C marketing campaigns.
Data Hygiene
Our data hygiene services optimize marketing effectiveness through standardized addresses, moved update compliance, and suppression lists. We validate delivery points, correct postal codes, and remove deceased records or Do Not Mail addresses. These processes ensure postal compliance, reduce mailing waste, and maintain list accuracy over time.
People
Matt King
Owner
Matt King has served as a database consultant for advertising agencies and marketing companies for over 20 years. He founded King Marketing Group, Inc. 15 years ago after pioneering data industry practices at one of the country's largest database marketing firms.
Questions
What industries do you specialize in?
We work with finance, insurance, travel, retail, manufacturing, and communications sectors, providing tailored data solutions for each industry's unique requirements.
How do you ensure data accuracy?
Our data hygiene processes include address standardization, moved update compliance, and suppression of invalid records through 48-month historical tracking and postal validation systems.
Can you handle complex data projects?
With 25+ years of experience, we specialize in complex data management including multi-file merges, segmentation, deduplication, and custom modeling for sophisticated marketing campaigns.
What makes your email marketing different?
Our email marketing combines 500+ targeting options with data enhancement and list optimization techniques that consistently deliver 2%+ click-through rates and 13%+ open rates.
Do you work with small businesses?
Yes, we serve businesses of all sizes, from large enterprises to small companies, providing scalable data solutions tailored to each client's specific needs.
How quickly can you deliver data solutions?
Our industry-leading turnaround times ensure rapid delivery of data solutions, with standard processing completed while maintaining precision in data matching and segmentation.
