Business Details
30 Years
experience
Strategic Campaigns for Social Sector Change
At Odonnell Company, we are dedicated to creating meaningful, science-driven change by partnering with organizations committed to improving lives. Founded in 1996 by siblings Dan and Eileen Odonnell Company, our focus shifted to exclusively serving government agencies and nonprofits to address critical societal challenges. Our approach integrates behavioral science and neuroscience to understand human decision-making, empowering us to design campaigns that resonate deeply with audiences. We believe in learning about individuals, connecting with them authentically, and supporting their unique goals through tailored actions. With decades of expertise in public health, mental health, education, and social sector initiatives, weve delivered impactful campaigns addressing issues like vaccination, equity, and addiction.As a certified small, woman-, and minority-owned business, we prioritize inclusivity and trust in every partnership. Our team combines scientific rigor with creative strategy to foster resilient communities and drive sustainable outcomes. From combating misinformation to promoting safe practices, our work bridges the gap between human behavior and actionable solutions. We measure success by the lasting positive change our campaigns generate, rooted in proven methodologies and empathy. Partnering with Odonnell means collaborating with a team that values curiosity, integrity, and the transformative power of informed, compassionate communication.
Services
Public Health Campaigns
Social Sector Consulting
Mental Health Awareness
Early Childhood Education
Economic Development Marketing
Details
- Year established: 1996
Highlights and features
- We combine behavioral science with strategic marketing to address complex societal issues.
- Our team includes experts with decades of experience in public health and social sector initiatives.
- We prioritize partnerships with certified small, woman-, and minority-owned businesses.
- Our campaigns are grounded in neuroscience research on decision-making and human behavior.
- We deliver measurable, long-lasting impact through data-informed public engagement strategies.
Services
Public Health Campaigns
Odonnell designs public health campaigns addressing vaccination, sexually transmitted infections, and maternal health. We leverage behavioral science to craft messages that drive preventive actions and promote wellness. Our work focuses on translating complex medical research into accessible, actionable guidance for diverse communities.
Social Sector Consulting
We collaborate with government agencies to strengthen civic engagement and policy implementation. Our strategies promote election security and combat misinformation through evidence-based communication frameworks. Services include crafting inclusive messaging and developing tools for accessing trusted information sources.
Mental Health Awareness
Our mental health campaigns focus on reducing stigma and promoting coping strategies for anxiety and phobias. Using neuroscience insights, we create interventions that normalize help-seeking behavior and build resilience. Programs target teens and adults with practical tools for managing emotional well-being.
Early Childhood Education
We develop initiatives advancing early childhood brain development and childcare workforce training. Campaigns emphasize formative learning opportunities and professional growth pathways for educators. Our work supports evidence-based parenting practices and high-quality care environments.
Economic Development Marketing
Odonnell creates tourism and economic growth campaigns that highlight community assets. We develop branding strategies that attract investment while preserving cultural identity. Initiatives integrate local narratives to foster sustainable development and visitor engagement across regional markets.
People
Dan O'Donnell
Co-Founder
With over 25 years of experience in behavioral marketing, Dan co-founded Odonnell Company in 1996. He pioneered the agencys science-driven approach to social change, focusing on neuroscience applications for public health campaigns.
Eileen O'Donnell
Co-Founder
As co-founder, Eileen directs strategic partnerships with government agencies and nonprofits. She specializes in translating psychological research into community engagement strategies that address health disparities and social inequities.
Dan Waterskiing Superstar
Creative Director
Brings innovative storytelling techniques to campaign design, combining behavioral insights with engaging visual narratives. Specializes in developing accessible public health messaging for diverse audiences across multiple platforms.
Eileen Chocolate = Happy
Client Relations
Manages client partnerships for public health initiatives, ensuring alignment between organizational goals and community needs. Facilitates workshops to translate behavioral research findings into actionable campaign strategies for stakeholders.
Shontay Carpe Diem
Campaign Strategist
Develops data-informed marketing plans for social sector clients, specializing in adolescent mental health campaigns. Integrates neuroscience findings to create age-appropriate messaging that builds resilience in youth populations.
Questions
What sectors does Odonnell Company specialize in?
We focus on public health, mental health and addiction, education, social sector initiatives, and economic development marketing.
How does Odonnell incorporate science into campaigns?
We apply behavioral science and neuroscience research to understand decision-making and design interventions that drive meaningful action.
What qualifies Odonnell as a certified small business?
We are officially recognized as a woman- and minority-owned small business by relevant certification bodies.
Can Odonnell help combat misinformation in public campaigns?
Yes, we've developed strategies to promote election security and trusted information sources in community engagement initiatives.
How do you measure campaign effectiveness?
We track long-term behavioral changes and quantifiable outcomes, such as vaccination rates or reduced stigma around mental health.
