Business Details
18 Years
experience
Your Trusted Marketing Partner for Design-Build Success
At Builder Funnel, we are dedicated to transforming the marketing landscape for design-build remodelers and custom home builders. With over 12 years of specialized experience, we combine inbound marketing, advanced software, and strategic planning to drive sustainable growth for our clients. Our team prioritizes transparency, honesty, and results, ensuring every tactic aligns with your revenue and profit goals. We pride ourselves on our deep industry knowledge, having worked with hundreds of businesses across the U.S. and Canada, and we bring this expertise to every partnership. Our focus is singular: to help you attract qualified leads, increase visibility, and close more projects through proven methodologies.Backed by a 14-year track record of measurable success, we deliver marketing strategies that are not just comprehensive but also adaptable to the evolving needs of the construction industry. Our client retention rate4x longer than the industry averagespeaks to our commitment to building trust, fostering long-term relationships, and achieving lasting results. Whether through our Remodeler Marketing Blueprint or our performance-driven website designs, we remain steadfast in our mission to empower your business with tools and strategies that work relentlessly for you.
Services
Marketing Strategy
Website Design
Search Engine Optimization
Paid Advertising
Social Media Management
Details
- Year established: 2008
Highlights and features
- We have 14 years of experience exclusively serving the construction industry.
- Our proven process guarantees results tied to your revenue goals.
- Clients work with us 4x longer than the industry average.
- We prioritize transparency, honesty, and client-centric strategies.
- Our team has helped generate over $200 million in sales for clients.
What people say
Dramatic revenue increases
High-quality leads
Transparent strategies
Long-term partnerships
Proven systems
Services
Marketing Strategy
Our marketing strategy services focus on creating tailored plans that align with your business goals, ensuring every tactic drives revenue and profit. We analyze your market, competitors, and customer behavior to develop holistic strategies that generate qualified leads. With 14 years of experience in the construction industry, we implement methodologies proven to deliver measurable results.
Website Design
The Foundation website theme offers performance-driven designs specifically for remodelers and custom home builders, combining speed, SEO, and lead generation. This user-friendly platform ensures your website becomes a 24/7 sales tool, attracting ideal clients with clean layouts and optimized content. Backed by $150M+ in client results, it eliminates guesswork and wasted resources on ineffective redesigns.
Search Engine Optimization
Our SEO expertise helps construction businesses dominate local search results through keyword optimization, technical audits, and content strategies. By aligning with current best practices, we improve visibility for high-value clients, ensuring your website ranks higher and converts better. This data-driven approach directly supports your revenue growth objectives.
Paid Advertising
Builder Funnel designs targeted paid advertising campaigns that maximize return on investment for home builders and remodelers. Our specialists create high-performing Google Ads and social media campaigns focused on generating qualified leads. Campaigns are continuously optimized using real-time data to ensure cost-effective client acquisition.
Social Media Management
We develop comprehensive social media strategies that enhance brand awareness and engage potential clients across major networks. Our approach combines content calendars, performance analytics, and industry-specific techniques to build trust and drive conversions. This service ensures consistent, professional representation that reflects your business values.
People
Spencer Powell
Founder + CEO
With over 100 years of combined family experience in the construction industry, Spencer founded Builder Funnel after the 2008 recession to help builders attract customers through effective marketing strategies.
Questions
What services does Builder Funnel offer?
We provide strategic marketing planning, SEO, website design, paid advertising, and social media management tailored specifically for design-build remodelers and custom home builders.
How long has Builder Funnel been in business?
Founded in 2008, we've spent 14 years developing expertise in construction industry marketing, generating over $200 million in sales for our clients.
Do you work with businesses outside North America?
Currently, we focus on serving design-build professionals in the United States and Canada, where we've established proven systems and local market knowledge.
What makes Builder Funnel different from other agencies?
We specialize exclusively in the construction industry, offering proven strategies backed by $150M+ in client results and a dedicated team with deep industry expertise.
Can I implement your strategies myself?
Our Remodeler Marketing Blueprint can be implemented internally or by another agency, though our clients achieve the best results through our complete end-to-end solutions.
How are results measured?
We use closed-loop reporting to track marketing effectiveness through real revenue impact, qualified lead generation, and specific business growth metrics tied to your goals.
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