Business Details
34 Years
experience
Healthcare Marketing Experts Since 1992
Dobies Health Marketing has specialized in healthcare marketing, branding, and advertising for over 32 years. Our strategy-first approach combines data-driven frameworks with creative execution to help healthcare organizations differentiate themselves in competitive markets. We focus on aligning brand promises with customer experiences through integrated campaigns that drive measurable results. Our team of healthcare marketing experts brings decades of experience in hospital branding, digital strategy, media planning, and content development.We serve clients across the healthcare spectrum, including hospitals, health systems, technology firms, and medical associations. Our proprietary processes and competitive market analysis tools empower clients to make informed decisions and achieve long-term growth. We maintain a commitment to transparency, ethical practices, and continuous innovation in healthcare marketing.
Services
Healthcare Branding
Digital Marketing
Media Planning
Content Development
Public Relations
Search Marketing
Video Production
Social Media Strategy
Campaign Development
Details
- Year established: 1992
Highlights and features
- We offer 32 years of specialized healthcare marketing expertise
- Our proprietary data-driven frameworks guide strategic decision-making
- We implement integrated marketing campaigns across all media channels
- Our team includes certified healthcare marketing specialists
- We provide competitive market intelligence through proprietary tools
What people say
Data-driven strategy
Creative firepower
Deep healthcare knowledge
Professional and consultative
Excellent communication
Services
Healthcare Branding
Our healthcare branding services create distinctive market positions through comprehensive brand strategy development, identity creation, and consistent messaging across all touchpoints. We help organizations establish authentic brand promises that align with patient expectations and organizational values. Our approach combines market research with competitive analysis to develop brands that drive patient engagement and loyalty.
Digital Marketing
We develop data-driven digital marketing strategies that optimize online presence through website development, search engine optimization, and targeted digital advertising campaigns. Our team implements analytics frameworks to measure digital performance and continuously improve campaign effectiveness. We specialize in healthcare-specific digital solutions that comply with industry regulations while maximizing patient reach.
Media Planning
Our media planning services create optimized advertising strategies across traditional and digital platforms. We conduct competitive media market profiling to identify opportunities and develop smart media buying approaches. Our team manages campaign execution across multiple channels including TV, radio, print, digital display, and programmatic advertising to maximize client ROI.
Content Development
We create compelling healthcare content that educates and engages target audiences through strategic messaging. Our services include website copywriting, campaign development, and multimedia content creation. Our writers combine healthcare expertise with marketing knowledge to produce content that supports brand objectives while meeting regulatory requirements and maintaining patient-centric focus.
Public Relations
Our public relations services build brand awareness through strategic media relations, crisis communications, and thought leadership development. We create PR campaigns that enhance organizational reputation and position clients as industry leaders. Our approach combines traditional media outreach with digital PR strategies to maximize visibility and credibility in competitive healthcare markets.
People
Julie Amor
President & Chief Strategy Officer
With 30 years of healthcare marketing experience, Julie Amor leads strategic initiatives and brand development. She previously established The University of Kansas Hospital's academic medical center brand and directed marketing strategies that contributed to its NCI designation.
Thom Ludtke
Vice President, Creative & Media Services
Thom Ludtke brings 25 years of marketing leadership experience, specializing in data-driven strategic planning and integrated marketing programs that help healthcare organizations build strong brands and grow revenue through collaborative client partnerships.
Lindsey Elliott
Director, Marketing & Client Services
Lindsey Elliott has over a decade of strategic communications experience, managing integrated marketing campaigns and public relations initiatives. She specializes in aligning business objectives with marketing strategies to deliver measurable client results.
Kim Terhune
Senior Marketing Manager
Kim Terhune develops data-driven marketing strategies with expertise in translating business objectives into actionable plans. She has extensive experience managing integrated campaigns across multiple media channels for healthcare clients.
AJ Templin
Digital Marketing Manager
AJ Templin specializes in digital marketing strategy, optimizing performance through data-driven insights across programmatic display, search optimization, and social media platforms to deliver targeted healthcare marketing campaigns.
Questions
What healthcare marketing services do you offer?
We provide comprehensive healthcare marketing services including branding, digital strategy, media planning, content development, public relations, and campaign management tailored to healthcare organizations.
How do you approach healthcare marketing differently?
Our strategy-first approach combines data-driven insights with creative execution, focusing on measurable outcomes and brand alignment with healthcare organizations' core missions.
What experience do you have in healthcare marketing?
With 32 years of specialized experience, our team has worked with hospitals, health systems, medical technology firms, and healthcare associations across the United States.
How do you measure marketing campaign success?
We use data-driven frameworks and proprietary tools to track campaign performance against specific business objectives and market benchmarks.
Can you help with rural healthcare marketing?
Yes, we specialize in strategy-first marketing solutions for rural healthcare organizations to help them compete effectively in their local markets.
Videos
