Business Details
31 Years
experience
Your Strategic Marketing & PR Partner for B2B Technology
Since 1995, Springboard has partnered with hundreds of emerging and established enterprise technology and B2B companies to craft and execute multi-channel public relations, marketing, social media, and design campaigns that deliver measurable outcomes. Our approach prioritizes strategic alignment of business goals, messaging, and budget to create impactful campaigns. We specialize in connecting clients with media and influencers, developing compelling content, leveraging social platforms, designing responsive websites, and building cohesive branding solutions.Our team takes ownership of the process, continuously evolves professionally, and maintains transparent communication to foster trust. We operate as an extension of our clients marketing teams, offering expertise in go-to-market positioning, thought leadership development, and campaign execution. With a focus on innovation and client collaboration, we ensure our services directly contribute to achieving business objectives.
Services
Public Relations
Social Media Strategy
Content Development
Branding & Design
Marketing Strategy
Details
- Year established: 1995
Highlights and features
- We have over 25 years of experience in enterprise technology marketing.
- Our team creates multi-channel campaigns that align business goals with measurable tactics.
- We specialize in positioning B2B tech brands as industry thought leaders.
- Our services include conversational marketing and responsive website design.
- We act as an extension of your marketing team, offering end-to-end campaign support.
What people say
Strong media placements
Thought leadership positioning
Strategic collaboration
Creative content development
Measurable campaign results
Services
Public Relations
We design media relations campaigns that position clients as industry thought leaders. Our approach includes targeted outreach to key publications, crafting press releases that highlight client achievements, and securing coverage in high-impact platforms. By connecting brands with relevant journalists and influencers.
Social Media Strategy
Our social media strategies focus on building brand authority across LinkedIn, Twitter, and other networks. We create content calendars aligned with business goals, manage community interactions, and analyze engagement metrics to optimize reach and audience growth.
Content Development
We develop white papers, case studies, and video content that educate audiences and reinforce brand positioning. Our team ensures every asset aligns with client messaging frameworks and drives lead generation through informative storytelling.
Branding & Design
From logo creation to website design, we build cohesive visual identities that communicate brand values. Our work combines strategic simplicity with technical complexity to ensure consistent messaging across digital and print materials.
Conversational Marketing
We implement chatbot solutions that convert website visitors into qualified leads. By designing automated playbooks and integrating CRM tools, we help clients deliver personalized user experiences that improve conversion rates and sales pipeline efficiency.
People
Domenick Cilea
Marketing, PR & Branding
Domenick leads strategic marketing initiatives, specializing in brand positioning and media relations. He develops go-to-market plans and creates content that positions clients as industry leaders.
Mike Benedetto
PR & Social Media
Mike manages public relations and social media campaigns, focusing on media outreach and influencer engagement. He helps clients build visibility through targeted PR strategies and content distribution.
Caroline Vallila
PR, Marketing, & Social Media
Caroline executes integrated campaigns that combine traditional PR with digital marketing. Her work spans content creation, media relations, and social media strategy to amplify client messaging.
Michaela Cilea
Digital Marketing & Social Media
Michaela specializes in digital marketing campaigns, managing social media platforms and creating content strategies that align with client business objectives. She focuses on engagement and audience growth.
Questions
What industries does Springboard specialize in?
We focus on enterprise technology and B2B sectors, helping companies position themselves as industry leaders through targeted marketing and PR strategies.
Can Springboard handle global PR campaigns?
Yes, our team manages international media relations and coordinates campaigns across multiple regions to support global brand positioning.
What is LaunchBox and how does it work?
LaunchBox is our 30-day go-to-market solution for product launches. It includes messaging, campaign assets, and media outreach at an affordable fixed cost.
What content formats do you produce?
We create white papers, case studies, infographics, blog posts, and motion graphics that align with client brand strategies and audience needs.
How do you measure campaign success?
We track metrics like media placements, website traffic, lead generation, and audience engagement to provide transparent reporting on campaign effectiveness.
