Business Details
8 Years
experience
Strategic Marketing for Electrical Industry Leaders
Founded in 2018, Attardi Marketing builds upon decades of experience in the electrical and energy efficiency industries. Our team specializes in strategic marketing, sales consulting, and customized training programs tailored to the evolving needs of the electrical sector. With a focus on lighting and high-tech energy-efficient technologies, we help businesses navigate the transition to intelligent lighting solutions. Our award-winning training methods, including Create Demand Selling and Sales Pro Solutions, are designed to drive measurable performance improvements.Through our EnergyWatchNews platform, we provide daily insights into industry trends, ensuring clients stay ahead of market dynamics. Our strategic marketing plans are proven to adapt to disruptive changes, positioning clients to capitalize on emerging technologies like IoT and PoE applications in lighting.
Services
Strategic Marketing
Sales Training
Customized Workshops
Energy Efficient Consulting
Intelligent Lighting Solutions
Content Marketing
Executive Sales Coaching
Details
- Year established: 2018
Highlights and features
- We offer over 50 years of expertise in electrical industry marketing.
- Our customized strategic plans adapt to disruptive market changes.
- Award-winning training methods drive measurable sales improvements.
- Daily EnergyWatchNews insights keep clients ahead of industry trends.
- Proven success in implementing IoT and PoE applications in lighting.
Services
Strategic Marketing
Our strategic marketing services help electrical businesses adapt to industry disruptions through tailored plans focused on intelligent lighting and energy efficiency. We analyze market trends, develop actionable tactics, and implement solutions to maintain competitive advantage. Our approach ensures alignment with evolving technologies like IoT and PoE applications.
Sales Training
Award-winning sales training programs like Create Demand Selling equip electrical professionals with skills to drive demand and close deals. Customized workshops address pricing, competition, and technical sales challenges. Training emphasizes behavioral change for improved performance in dynamic markets.
EnergyWatchNews
Daily EnergyWatchNews updates keep clients informed on energy conservation trends, product developments, and case studies. This platform provides actionable insights to stay ahead of market shifts and capitalize on emerging opportunities in intelligent lighting technologies.
Executive Sales Coaching
Tailored coaching for sales leaders focuses on developing teams, improving communication, and building executive relationships. Programs use DISC assessments to enhance management styles and address diversity in the workplace for better sales outcomes.
People
Bill Attardi
President
With 50+ years in the lighting industry, Bill Attardi specializes in strategic marketing and sales consulting for electrical businesses. He teaches graduate courses at Monmouth University and has held leadership roles at major lighting companies.
Questions
What industries do you specialize in?
We specialize in the electrical industry with a focus on lighting and energy-efficient technologies.
What training programs do you offer?
We provide Create Demand Selling, Sales Pro Solutions, and customized workshops for electrical professionals.
How do you help businesses adapt to market changes?
Our strategic marketing plans address disruptive technologies like IoT and PoE applications in lighting.
What is EnergyWatchNews?
A daily news platform offering insights into energy conservation and lighting industry trends.
What regions do you serve?
We work with clients nationwide in the electrical and energy efficiency sectors.
How experienced is your team?
Our founder has 50+ years in the lighting industry and teaches strategic marketing at Monmouth University.
