Business Details
48 Years
experience
Your Trusted B2B Branding & Marketing Partner
Grafik is a B2B branding and marketing agency dedicated to transforming businesses into category leaders through strategic innovation. With over four decades of experience since our founding in 1978, we specialize in creating distinctive brand identities, data-driven marketing campaigns, and digital solutions tailored to the unique needs of growing companies. Our team of 35+ strategists, creatives, and technologists combines deep industry expertise with a client-centric approach to deliver measurable growth and engagement.We pride ourselves on rejecting conventional thinking, instead focusing on uncovering insights that drive meaningful connections between brands and their audiences. Our proven processes, honed through 700+ industry awards, ensure that every client receives customized strategies that align with their business objectives while maintaining the highest standards of professionalism and ethical practices.
Services
Brand Strategy
Marketing Campaigns
Digital Solutions
SEO Services
Content Strategy
Social Media
Web Design
Website Development
Brand Positioning
User Experience Design
Details
- Year established: 1978
Highlights and features
- We offer 45+ years of B2B branding expertise since 1978.
- Our team includes 35+ strategists, writers, and technologists.
- We specialize in brand transformations for tech, defense, and professional services.
- Proven processes deliver measurable ROI for growing companies.
- Award-winning approach combines creativity with data-driven marketing strategies.
What people say
Strategic expertise
Creative excellence
Successful brand strategy
Measurable results
Industry authority
Services
Brand Strategy
Our brand strategy services create distinctive market positions through comprehensive research, positioning, and messaging frameworks. We help businesses articulate their unique value propositions and develop cohesive brand architectures that drive long-term growth. By combining market insights with creative execution, we ensure brands resonate authentically with their target audiences while maintaining consistency across all touchpoints.
Marketing Campaigns
We design and execute integrated marketing campaigns that combine traditional and digital channels for maximum impact. Our approach focuses on creating memorable brand experiences through targeted advertising, content marketing, and performance-driven strategies. By aligning campaign objectives with business goals, we deliver measurable results that enhance brand visibility and generate qualified leads.
Web Design
Our web design services create engaging digital platforms that reflect brand identity while optimizing user experience. We combine strategic content planning with cutting-edge design principles to develop websites that convert visitors into customers. Through continuous optimization and performance monitoring, we ensure digital properties remain effective growth drivers for our clients.
SEO Services
We implement comprehensive SEO strategies that improve organic search visibility and drive qualified website traffic. Our approach includes technical optimization, content development, and white-hat link-building techniques that align with evolving search algorithms. By focusing on user intent and industry-specific keywords, we help businesses establish authority in their respective markets.
Content Strategy
Our content strategy services create valuable, audience-focused content that supports brand objectives across multiple channels. We develop comprehensive content roadmaps that include website copy, thought leadership pieces, and multimedia assets designed to engage target audiences. Through data-driven insights, we ensure content investments deliver measurable business outcomes.
People
Lance Wain
Principal, CEO
Lance leads Grafik's strategic vision and client relationships with over 25 years of branding expertise. He focuses on helping B2B companies achieve growth through innovative brand strategies and marketing solutions.
David Collins
Principal, General Manager
David oversees Grafik's day-to-day operations and client service delivery. With extensive experience in brand management, he ensures projects maintain strategic alignment while meeting business objectives.
Johnny Vitorovich
Principal, Creative Director
Johnny leads Grafik's creative team, responsible for developing award-winning brand identities and visual systems that help clients stand out in competitive markets.
Hal Swetnam
Chief Brand Strategist
Hal specializes in brand positioning and messaging, helping organizations articulate their unique value propositions through research-driven strategic frameworks.
Tanya Nazarian
SVP, Growth
Tanya leads business development initiatives, connecting Grafik's capabilities with organizations seeking transformative brand and marketing solutions.
Questions
What industries does Grafik specialize in?
Grafik specializes in B2B technology, defense, aerospace, professional services, and trade associations, with experience across healthcare, education, and media sectors.
How does Grafik approach brand strategy?
We combine market research, stakeholder interviews, and competitive analysis to develop brand strategies that create meaningful differentiation and drive business growth.
What makes Grafik different from other agencies?
Our B2B focus, 45+ years of experience, and integrated approach combining strategy, creativity, and technology set us apart from generalist agencies.
Do you work with startups or only established companies?
We work with both startups needing brand foundations and established companies seeking rebranding or market expansion strategies.
How do you measure campaign success?
We track KPIs like lead generation, website traffic, brand awareness metrics, and ROI through regular performance reporting and analysis.
Can you handle international branding projects?
Yes, we've helped clients expand into global markets with culturally relevant brand strategies and localized marketing solutions.
