Business Details
50+ Years
experience
Your Trusted Marketing & Advertising Partner in Alexandria, VA
Since 1973, Smith & Harroff has been dedicated to helping clients navigate complex communication challenges through strategic public relations, advertising, and digital solutions. Our journey began in political campaigns, where we built a reputation for turning difficult races into victories. Over five decades, we expanded our expertise to serve associations, corporations, and government clients, delivering tailored strategies that blend traditional and cutting-edge digital approaches. Our commitment to understanding each clients unique needs has allowed us to maintain long-standing relationships with organizations like the Nuclear Energy Institute, Community Associations Institute, and Westinghouse Electric Company.We pride ourselves on adapting to the evolving media landscape, offering services such as crisis communication training, social media management, and SEO-driven digital campaigns. Recognized with awards like the Communicator Award of Distinction and Silver Anvil Award, our work consistently demonstrates a blend of creativity and measurable impact. Headquartered in Alexandria, Virginia, our team remains focused on delivering results-driven communication strategies that align with our clients missions and goals.
Services
Public Relations
Advertising
Digital Services
Social Media
Association Management
Content Management
Crisis Training
Website Development
Marketing Strategy
Media Outreach
Details
- Year established: 1973
Highlights and features
- We offer 50 years of experience in public relations and strategic communications.
- Our team provides comprehensive digital and traditional marketing solutions.
- Award-winning campaigns recognized by the Communicator Awards and PRSA.
- Long-standing partnerships with industry leaders like Nuclear Energy Institute.
- Adaptive strategies tailored to evolving media consumption trends.
Services
Public Relations
Our public relations strategies combine media outreach, spokesperson training, and press conference management to shape narratives and maintain brand reputation. We develop targeted messaging and execute media tours while monitoring sentiment to adjust tactics. Clients benefit from our 50-year track record in crisis management and long-standing industry relationships.
Digital Services
We create websites, landing pages, and CRM systems while implementing SEO strategies and social media campaigns. Our email marketing and analytics services track engagement metrics. Businesses gain comprehensive digital solutions that align with traditional marketing efforts for cohesive brand messaging across all platforms.
Crisis Communication Training
Our crisis communication programs include live simulations and self-paced modules teaching effective media response techniques. Three course options accommodate different schedules and budgets. Participants learn interview strategies and crisis protocols to protect organizational reputations during high-pressure situations.
Association Management
We handle administrative management, membership promotion, and government affairs for associations. Our team executes conferences, develops marketing campaigns, and conducts market research. Associations benefit from strategic planning and operational support to enhance member engagement and advocacy efforts.
Creative Advertising
We develop advertising campaigns across digital, print, radio, and TV platforms with audience segmentation and retargeting strategies. Our creative designs and messaging maximize brand visibility through paid media placements. Clients receive measurable results from data-driven ad campaigns tailored to their specific goals.
People
Rick Morris
President
Rick Morris leads Smith & Harroff as President, bringing extensive public relations expertise. He has overseen strategic communications and creative development for major clients since becoming owner in 2014.
Carina May
Co-owner
Carina May joined as co-owner following the merger of C. May & Associates with Smith & Harroff in 2016. She contributes strategic leadership and management expertise to the firm's operations.
Questions
What services does Smith & Harroff offer?
We provide public relations, digital marketing, advertising, association management, content strategy, and crisis communication training tailored to associations, corporations, and government clients.
How long has Smith & Harroff been in business?
Our firm has delivered communication solutions since 1973, combining decades of experience with modern digital strategies.
What industries do you serve?
We work with associations, energy companies, government entities, nonprofits, and corporations across diverse sectors including nuclear energy, community associations, and healthcare.
Do you offer online training programs?
Yes, we provide crisis communication courses at three levels: self-directed, half-day live virtual, and six-week advanced programs with virtual simulations.
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