The Specialists In CPA Marketing

The Specialists in CPA Marketing is a marketing firm specializing in helping CPA firms thrive. Established in 1991, we have a deep understanding of the unique challenges and opportunities facing CPA practices of all sizes. Over the years, we've honed our expertise to deliver customized marketing solutions that drive growth and success for our clients. Our team knows the pulse of the CPA industry and is dedicated to helping firms stand out in a competitive landscape.

Our Specialized Approach

We view marketing as a strategic partnership, working closely with each client to understand their specific goals and target audience.

We don't believe in one-size-fits-all solutions. Instead, we leverage our extensive experience and proven methodologies to develop tailored strategies that resonate with potential clients and drive tangible results. Our commitment to delivering exceptional service and measurable outcomes has made us a trusted advisor to countless CPA firms nationwide.

A Range of Marketing Services

Our comprehensive suite of services is designed to meet the diverse needs of CPA firms.

Part-Time Director of Marketing

For firms that want the benefits of an experienced marketing leader without the overhead costs of a full-time employee, we offer our Part-Time Director of Marketing service. This solution provides hands-on management and implementation of your marketing objectives on a monthly retainer basis. Our dedicated professionals act as your virtual marketing department, handling everything from strategy development to execution.

Marketing Planning & Analysis

We empower our clients to make informed marketing decisions with our data-driven approach. Through thorough analysis of your current marketing efforts, we identify areas for improvement and develop strategies to maximize your return on investment. Our team will help you optimize your budget, target the right audience, and track key performance indicators to ensure your marketing campaigns are delivering the desired results.

Business Development

We equip CPA firms with the tools and strategies to boost their business development efforts. From training and coaching to partner retreats and strategic meetings, our comprehensive programs help you identify new growth opportunities, strengthen client relationships, and expand your reach. We'll work with you to create a tailored business development plan that aligns with your firm's goals.

Digital Marketing

In today's digital age, a strong online presence is essential for CPA firms. Our expert team provides comprehensive digital marketing solutions, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. We'll help you build a compelling online brand, attract qualified leads, and generate more business through strategic digital initiatives.

Branding & Positioning

We understand that a strong brand is crucial for building trust and differentiating your firm. Our team of branding specialists will work with you to develop a unique brand identity that reflects your values, expertise, and target audience.

From crafting compelling messaging to designing visually appealing marketing materials, we'll help you create a memorable brand that sets you apart from the competition.

Advertising & Marketing Materials

We provide complete advertising and marketing materials solutions, covering everything from strategic planning to design and production. Our team of creative professionals will work with you to create impactful advertisements, brochures, website content, and other marketing collateral that effectively communicates your message and drives results.

Publicity & Public Relations

We help CPA firms build positive relationships with their target audience through strategic public relations (PR) initiatives. We'll develop press releases, pitch media outlets, manage your online reputation, and cultivate relationships with key influencers to generate positive media coverage and enhance your firm's visibility.