Who We Are
At Rebar Business Builders, we specialize in providing sales-focused content marketing services to professional service firms. Our team, led by Bill Brelsford, has over 30 years of experience in delivering, marketing, and selling professional services. With a unique understanding of the challenges faced by professional service firms, we help our clients close the client acquisition gap by crafting compelling marketing materials that effectively communicate their value proposition and expertise.
What We Do
We take a four-step process approach to create sales-focused content marketing for our clients. We begin with research and discovery, followed by writing, editing, and wireframing. The next step involves validating and testing the content, and finally, we deploy and promote the content to our clients' target audience. This systematic approach ensures that our content marketing efforts are data-driven, efficient, and effective.
What We Offer
At Rebar Business Builders, we offer a range of services specifically designed for professional service firms. Our services include:
Growth Engine Mapping
Our Growth Engine Mapping service helps our clients document their client acquisition process, inventory their marketing assets, identify gaps, and create a plan to fill those gaps. This service empowers our clients to optimize their marketing efforts and attract more clients.
Pre-Meeting Persuasion Kit
Our Pre-Meeting Persuasion Kit is designed to help our clients close more deals without selling. This carefully constructed package of materials establishes our clients' authority as an expert, familiarizes prospects with their solutions, and addresses potential objections ahead of time.
B2B Copywriting Services
Our B2B copywriting services help our clients save time and leverage marketing assets effectively. We offer a variety of marketing assets specifically designed for B2B marketing.
Client Retention
Our Client Retention service helps our clients boost client retention by selecting the right renewal strategy for their business, tailoring the 2-step recommitment conversation to their business, and documenting their renewal process in an SOP.
Newsletter Writing Service
Our Newsletter Writing Service offers effortless custom newsletters for our clients' prospects, clients, and referral partners. We take a two-stage approach to creating and publishing newsletters, ensuring that our clients' subscribers stay engaged and informed.
Orchestrating Referrals
Our Orchestrating Referrals service helps our clients create a proactive system for orchestrating referrals. By providing a series of assets, such as case studies, testimonials, and other content formats, we help our clients showcase their capabilities and attract more referrals.
Why Choose Us
At Rebar Business Builders, we understand the unique challenges faced by professional service firms. With our years of experience in delivering, marketing, and selling professional services, we are well-equipped to help our clients close the client acquisition gap and achieve their business goals.

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