Business Details
23 Years
experience
Empowering Brands with Data-Driven Mobile Marketing
Founded in Lake Tahoe, Nevada in 2003, Motive Interactive has evolved into a globally recognized leader in mobile marketing solutions. Our foundation was built on a vision to deliver honest, data-driven strategies that empower app developers, brands, and agencies to connect with high-quality users. Over two decades, weve combined cutting-edge programmatic technology, trillions of first-party data points, and a team of industry veterans to create scalable user acquisition campaigns that consistently exceed performance metrics. Our core valuesgrit, innovation, and integrityguide every partnership, ensuring we prioritize client goals while maintaining transparency in all our operations.With expertise spanning dynamic bidding, machine learning optimization, and access to vetted global inventory sources, we provide tailored solutions that adapt to the ever-changing mobile landscape. Our commitment to continuous improvement is reflected in our patented technologies, fraud prevention measures, and a client-centric approach that emphasizes personalized service. By aligning our success with our clients growth objectives, weve established ourselves as a trusted partner in the competitive mobile marketing ecosystem, serving industry leaders across multiple continents.
Services
Mobile User Acquisition
Programmatic RTB Campaigns
Creative Strategy
Inventory Access
Performance Analytics
Details
- Year established: 2003
Highlights and features
- Our founders and media buyers bring decades of mobile marketing expertise
- Patented programmatic technology with real-time bidding capabilities
- Proven fraud prevention through proprietary and third-party verification tools
- Personalized campaign strategies tailored to specific growth objectives
- Access to exclusive inventory sources not available through standard exchanges
What people say
Exceed client ROAS/ROI goals
Exceptional service and responsiveness
Joy to work with
Scalable inventory
Accurate media buying
Services
Mobile User Acquisition
Our mobile user acquisition services utilize predictive modeling and machine learning to identify high-value users. By analyzing trillions of data points, we optimize campaigns for quality installs and post-install engagement through dynamic bidding strategies. Our approach ensures efficient ad spend allocation while maintaining brand safety across vetted inventory sources.
Programmatic RTB Campaigns
Leveraging a patent-pending programmatic platform, we execute real-time bidding campaigns across 98% of global in-app inventory. Our technology dynamically adjusts bids based on predictive modeling of user value, ensuring optimal campaign performance through integrations with major mobile SSPs and ad exchanges while maintaining transparency.
Creative Strategy
Our creative team develops platform-specific advertising assets including banners, video formats, and playable units designed for maximum engagement. Through A/B testing and continuous optimization, we ensure ad creatives resonate with target audiences while maintaining alignment with client brand identities and campaign objectives.
Inventory Access
We provide access to exclusive mobile traffic sources through decade-old partnership networks, including carrier data channels and premium placements unavailable through standard exchanges. Our traffic team continuously vets inventory for quality while maximizing campaign scale through hundreds of vetted media sources worldwide.
Performance Analytics
Custom analytics dashboards deliver real-time campaign insights with weekly updates and monthly performance reviews. Our transparent reporting framework tracks key metrics like ROAS, user retention rates, and campaign efficiency while providing actionable recommendations for continuous performance improvement through data-driven decision making.
Questions
Can you track post-install events?
We integrate with all major attribution platforms to optimize and scale campaigns based on post-install metrics.
How much scale can you achieve?
After achieving performance benchmarks, we scale campaigns through access to diverse inventory sources and major RTB exchanges.
What pricing models do you offer?
We provide dynamic CPC, flexible CPI, and CPA options based on campaign objectives and stages.
What creative formats do you support?
We use banner, interstitial, native, GIF, interactive, and video ad formats for optimal engagement.
How do you prevent ad fraud?
We only use vetted inventory sources combined with proprietary and third-party tools to combat fraud.
