Business Details
17 Years
experience
Trusted IT Marketing Partner
Xactlyit is a marketing services firm exclusively serving organizations within the IT sector. Since 2009, we have delivered market awareness and business development solutions to drive sales pipelines for clients and their channel partners. Our expertise lies in leveraging a proprietary database of over 1,000,000 IT-related contacts, combined with integrated marketing capabilities including email campaigns, telemarketing, and web development.We differentiate ourselves through an exclusive focus on IT, 25 years of channel marketing experience, and turn-key copy and design services. Our team combines deep technical knowledge with strategic execution to deliver measurable results for technology companies seeking scalable growth.
Services
Email Marketing
Telemarketing
Web Development
Channel Marketing
Lead Generation
Event Marketing
Details
- Year established: 2009
Highlights and features
- We offer 25+ years of IT marketing expertise tailored to technology companies
- Our proprietary IT contact database enhances campaign effectiveness and reach
- We provide turn-key copywriting and design for all marketing campaigns
- Specialized in partner program development and channel relationship optimization
- US-based telemarketing team with deep IT industry knowledge
What people say
Made a big difference
Helpful reporting
Dead-on messaging
Quickly grasped goals
Valuable materials
Services
Email Marketing
Our email marketing services leverage a proprietary database of over 1.25 million IT decision-makers to deliver targeted campaigns. We optimize deliverability, track engagement metrics, and provide detailed reporting to ensure measurable results. Our team develops compelling content tailored to technology audiences for maximum response rates.
Telemarketing
Our US-based telemarketing team specializes in IT sector outreach, offering lead qualification and appointment setting services. We navigate complex technology organizations to identify decision-makers and generate qualified opportunities. Our approach combines market knowledge with high-volume calling capabilities.
Channel Marketing
We design and execute channel marketing strategies to strengthen partner relationships and drive mutual growth. Our services include partner recruitment, enablement programs, and co-branded campaigns. We specialize in creating high-impact initiatives for technology vendors seeking to expand through distribution channels.
Web Development
Our web development team creates responsive websites optimized for technology companies. We combine branding consistency with SEO best practices using open-source technologies. Services include custom design, content management system implementation, and mobile-first development to enhance digital presence.
Lead Generation
We generate qualified leads through integrated campaigns combining email, telemarketing, and digital marketing. Our proprietary IT contact database enables precise targeting. We focus on identifying new business opportunities and nurturing prospects through the sales funnel for technology providers.
People
Scott Marshall
Founder
25+ year technology marketing executive with expertise in partner program development and demand generation. Former VP Partner Marketing at CA, recognized for building successful channel initiatives and driving market expansion strategies.
Jim Hannagan
Managing Partner
Co-founded Xactlyit with 35+ years in technology marketing. Expertise in market research, data analysis, and strategic planning. Previously led marketing services firms focused on IT industry solutions and business intelligence.
Ron Pearl
Event Director
25-year retail executive turned event management specialist. Oversees Xactlyit's event marketing programs, specializing in executive-level engagement and strategic event planning for technology clients across North America.
Chas Dewing
Multimedia Specialist
Video production expert and emcee for Xactlyit's webinars. Leads multimedia initiatives, creating engaging content for client campaigns with emphasis on technical execution and interactive elements.
David Crisler
Web Developer
15-year web development veteran specializing in HTML email coding and interactive websites. Served major tech clients including McAfee, Oracle, and VMware. Focuses on creating technical web solutions for Xactlyit's clients.
Questions
What industries does Xactlyit specialize in?
We exclusively serve IT technology companies and their channel partners.
Do you offer integrated marketing solutions?
Yes! We combine email, web, and telemarketing with detailed analytics for comprehensive campaigns.
How long have you been in business?
Xactlyit has provided IT marketing services since March 2009.
What channel marketing services do you offer?
We develop partner programs, recruitment initiatives, enablement materials, and collaborative marketing campaigns.
