Business Details
Your Trusted Shopper Marketing Partner
At Avid Marketing Group, we specialize in creating innovative shopper marketing programs that drive measurable results for our clients. Our approach combines data-driven strategy, meaningful consumer engagement, and cutting-edge technology to deliver campaigns that resonate with target audiences. With decades of collective experience in understanding shopper behavior, we develop tailored solutions that help brands achieve their goals through retail strategy, gamification, and digital platform management. Our team of experts works closely with clients to execute compliant campaigns, measure performance, and optimize future programming.From point-of-sale materials to mobile rebate platforms, we provide comprehensive services that enhance brand visibility and drive sales. Our commitment to excellence is demonstrated through successful case studies showing significant increases in redemption rates, cross-merchandising effectiveness, and customer loyalty. By maintaining deep expertise in major shopper platforms and loyalty apps, we ensure our clients stay ahead in competitive retail environments.
Services
Shopper Marketing Campaigns
Retail Strategy
Gamification
POS Materials
Digital Platform Management
Loyalty Programs
Mobile Rebates
Coupon Strategy
Campaign Performance Analysis
Cross-Merchandising
Highlights and features
- We create data-driven shopper marketing campaigns with measurable results
- Our team has deep expertise in major shopper platforms and loyalty apps
- We develop customized gamification strategies to boost consumer engagement
- Our retail strategy services optimize basket building and cross-merchandising
- We provide real-time campaign performance tracking through Utopia+ platform
Services
Shopper Marketing Campaigns
We create comprehensive shopper marketing campaigns that combine strategic insights with innovative technology solutions. Our data-driven approach ensures measurable results through targeted consumer engagement. By analyzing shopper behavior and retail dynamics, we develop programs that drive sales and enhance brand visibility in competitive markets.
Gamification Strategies
Our gamification strategies transform consumer engagement through interactive experiences like scratch-and-win promotions and mobile rebate platforms. These solutions increase brand interaction while providing valuable purchase incentives. We design customized game mechanics that align with client objectives and target audience preferences.
Digital Platform Management
We manage digital shopper platforms including ibotta, Quotient, and loyalty apps for major retailers. Our technology solutions enable real-time campaign tracking and optimization. From Utopia+ analytics to Shop. Snap. Earn.SM mobile rewards, we implement systems that enhance consumer engagement and drive measurable results.
Retail Strategy
Our retail strategy services focus on basket building, cross-merchandising, and in-store execution. We analyze shopper behavior patterns to optimize product placement and promotional strategies. By understanding how consumers interact with retail environments, we develop programs that increase conversion rates and average transaction values.
Campaign Performance Analysis
We measure campaign effectiveness through detailed performance analysis and ROI calculations. Our evaluation process identifies successful elements and areas for improvement. Using this data, we provide actionable recommendations to optimize future marketing initiatives and maximize client investment returns.
People
Jonathan Gross
Senior Partner
Jonathan Gross brings extensive marketing expertise to Avid Marketing Group, specializing in shopper behavior analysis and strategic campaign development. His leadership focuses on creating innovative solutions that drive client success through measurable results.
DeAnna Drapeau
Managing Partner
DeAnna Drapeau combines creative vision with analytical precision to develop effective shopper marketing strategies. As Managing Partner, she oversees client relationships and ensures delivery of high-impact campaigns that meet business objectives.
Mike DeMato
Senior VP, Client Services
Mike DeMato leads client services with a focus on understanding retail dynamics and consumer engagement. He ensures seamless execution of marketing programs while maintaining strong client partnerships across multiple industries.
Frank Smith
Director of Analytics
Frank Smith specializes in data-driven marketing solutions, transforming complex analytics into actionable insights. As Director of Analytics, he develops measurement frameworks that demonstrate campaign effectiveness and guide strategic decisions.
Questions
What industries do you work with?
We work with consumer packaged goods brands across various sectors including food & beverage, retail, and consumer products.
How do you measure campaign success?
We use real-time analytics through Utopia+ platform and track metrics like redemption rates, basket increases, and sales growth.
What retail platforms do you support?
We work with major platforms including ibotta, Quotient, and loyalty apps for Safeway, Kroger, Target, and Albertsons.
Can you handle national campaigns?
Yes, we've successfully executed programs for major national brands and retailers across the United States.
Do you create custom solutions?
We develop tailored strategies based on each client's unique business objectives and target audience requirements.
How do you ensure compliance?
Our team maintains deep expertise in retail compliance requirements and incorporates these standards into every campaign.
