Business Details
21 Years
experience
Your Trusted Digital Marketing Partner in Philadelphia
Since 2005, Greenlane Search Marketing has established itself as a boutique digital marketing agency dedicated to creating strategic partnerships with clients. Our approach centers on delivering data-driven solutions that drive measurable ROI. Founded in 2012 as an alternative to traditional agency models, we prioritize agility and client-focused service over internal scaling. Our team of senior SEO and paid media specialists brings decades of combined experience, offering tailored strategies that evolve with market trends and client needs.We emphasize transparency, collaborative communication, and a deep understanding of both technical SEO and user experience. Our proprietary processes include live data dashboards and dedicated account management, ensuring clients maintain full visibility and control over their marketing initiatives.
Services
SEO
Paid Media
UX Design
Analytics
Local SEO
Details
- Year established: 2005
Highlights and features
- We offer agile marketing strategies tailored to your evolving needs.
- Our team consists of senior SEO and Paid Media experts.
- Dedicated account managers support no more than six clients each.
- We provide live, customized reporting through integrated dashboards.
- Our data-driven approach adapts strategies based on real-time insights.
What people say
Understand everything about how we operate
Agile marketing approach
Proactively look at ways to do better
Deliver ROI
Data-driven decisions
Services
SEO
Our SEO services combine technical expertise with creative content strategies to improve organic search rankings. We conduct comprehensive audits, implement schema markup, and optimize website architecture to enhance crawlability. Our team develops data-driven content calendars targeting specific search intents while maintaining alignment with business objectives. Continuous monitoring and adaptive strategies ensure sustained visibility in evolving search landscapes.
Paid Media
Greenlane Search Marketing's paid media services encompass strategic campaign development and full management of PPC and social advertising. We create targeted ad groups, optimize bidding strategies, and implement conversion tracking to maximize ROI. Our approach combines audience segmentation with competitive analysis to identify untapped opportunities in digital marketplaces. Regular performance audits ensure optimal ad spend allocation and messaging relevance.
Analytics
Through advanced analytics implementation, we transform raw data into actionable business insights. Our services include custom dashboard creation using Looker Studio and integration of third-party tools like SEMrush and Ahrefs. We provide ongoing analysis of user behavior patterns and campaign performance metrics to inform strategic decisions. This data foundation supports continuous optimization across all digital marketing initiatives.
UX Design
Our UX services focus on improving digital interactions through comprehensive competitive analysis and user persona development. We conduct journey mapping to identify friction points and implement evidence-based design improvements. The process includes technical SEO considerations alongside visual hierarchy optimization to create seamless experiences that convert. All recommendations align with both Google's guidelines and business conversion goals.
Local SEO
Greenlane Search Marketing's local SEO services enhance visibility for brick-and-mortar businesses in geographic searches. We optimize Google Business Profiles, develop location-specific content strategies, and implement local schema markup. Our approach combines directory management with competitive local audits to identify market opportunities. This specialized focus helps businesses dominate their regional search presence and increase foot traffic.
People
Adam Wells
Senior SEO Account Manager
10+ years of SEO expertise specializing in technical audits and data-driven content strategies for enterprise clients.
Ashley Morrison
Senior Paid Media Account Manager
Digital advertising specialist with extensive experience managing complex PPC campaigns for B2B and e-commerce clients.
Christian Wenzel
Director of Paid Media
Leads paid media strategy development with focus on marketplace optimization and performance-driven advertising solutions.
Dylan Jones
SEO Team Lead
Technical SEO expert directing audits and implementation strategies for large-scale enterprise websites.
Keith Urban
Managing Partner
Co-founder with strategic oversight of agency operations and long-term client partnership development.
Questions
What makes Greenlane Search Marketing different from other marketing agencies?
Our boutique model provides direct access to senior experts without scaling biases, combining agile strategy with transparent account management for tailored solutions.
How does Greenlane Search Marketing ensure SEO strategy remains current with algorithm changes?
Dedicated team members monitor industry trends daily, with ongoing training ensuring immediate adaptation to Google updates and search pattern shifts.
Can Greenlane Search Marketing work with existing in-house marketing teams?
Yes, we offer collaborative partnerships integrating with internal teams through training and strategic guidance while supporting specific initiatives.
What reporting tools does Greenlane Search Marketing use?
We utilize Looker Studio dashboards integrated with GA4, Search Console, and third-party tools, providing real-time access to customized KPIs.
How does Greenlane Search Marketing handle technical SEO implementation?
Our team collaborates directly with client developers, providing prioritized recommendations with clear implementation guidance and business impact context.
What industries does Greenlane Search Marketing specialize in?
While platform-agnostic, we have deep experience in e-commerce, healthcare, education, and professional services sectors.
