Business Details
28 Years
experience
Emergency
services
Strategic Marketing & PR Services in Philadelphia
50 Words is a strategic and creative communications agency dedicated to helping businesses across industries refine their brand messaging and achieve measurable results. Founded over 25 years ago, our team combines deep expertise in marketing, public relations, and crisis communications to deliver tailored solutions aligned with clients' long-term goals. We prioritize simplicity in approach, offering flexible engagement models from short-term projects to ongoing retainer services.Our methodology integrates strategic planning, innovative execution, and rigorous measurement to ensure campaigns reinforce brand identity while maximizing ROI. With a network of seasoned professionals and a focus on cost-effective solutions, we provide the capabilities of a full-service agency without the overhead of maintaining in-house departments.
Services
Marketing
Public Relations
Crisis Communications
Digital Marketing
Social Media
Interim Management
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of experience in strategic communications across diverse industries.
- Our flexible engagement models adapt to clients' specific needs and resource constraints.
- We provide cost-effective full-service agency capabilities without in-house overhead.
- Our crisis communications team has developed proven response strategies for high-stakes situations.
- We combine strategic planning with measurable outcomes through integrated campaign frameworks.
Services
Marketing Strategy
50 Words develops comprehensive marketing strategies that align with business objectives. Our approach includes market research, brand positioning, and campaign execution. We measure effectiveness through customized metrics to ensure ROI.
Crisis Communications
We provide crisis preparedness planning, media response strategies, and stakeholder communication frameworks. Our team helps businesses navigate reputational challenges with proven methodologies developed over 25 years of experience.
Digital Marketing
Our digital marketing services combine SEO, content marketing, and paid advertising strategies. We create data-driven campaigns that enhance online visibility and drive measurable business outcomes through modern digital channels.
Public Relations
We manage media relations, press outreach, and corporate communications strategies. Our team crafts compelling narratives that strengthen brand reputation across traditional and digital media platforms.
Interim Management
50 Words provides temporary marketing executives for organizations needing strategic leadership during transitions. Our experienced professionals deliver immediate impact without long-term hiring commitments.
People
Linda McDonough
Managing Director
Marketing strategist with expertise in financial services and healthcare industries, offering 25+ years of experience in corporate strategy and crisis communications. Former Textron Financial VP and industry association leader.
Lisa Rubano-Volansky
Marketing Director
Strategic marketing executive with 25 years of experience across financial services and consumer products. Specializes in integrated marketing strategies and measurement systems for diverse business sizes.
Tiffany Kearney
Marketing Director
Marketing strategist with cross-industry expertise in operations and brand positioning. Focuses on human behavior analysis to create market-differentiating communication strategies for growing businesses.
Scott Fraser
Crisis Communications Director
30-year communications veteran with crisis management expertise. Adjunct professor in crisis communications and former broadcast journalist with extensive media relations experience across multiple industries.
Chuck Lusignan
Creative Director
Creative director with brand development expertise for national brands including Hasbro and Textron. Specializes in visual identity design and integrated marketing campaigns with over two decades of agency experience.
Questions
What services does 50 Words offer?
We provide comprehensive marketing strategy, public relations, crisis communications, digital marketing, social media management, and interim marketing leadership services tailored to business needs.
How does 50 Words approach client strategy?
We start with long-term business goals, develop integrated communication plans, and measure outcomes through customized metrics aligned with client objectives.
Can you help with crisis communications?
Yes, we offer risk assessments, crisis planning, media training, and 24/7 response support with proven strategies developed over 25 years.
Do you work with different business sizes?
We serve startups, mid-sized companies, and established enterprises across financial services, healthcare, professional services, and consumer sectors.
What makes your digital marketing different?
Our approach combines multi-channel content strategy with platform-specific expertise and measurable outcomes through data-driven campaign adjustments.
Are your services available locally or nationwide?
While based in Philadelphia, we serve clients nationwide with localized strategies adaptable to regional market dynamics.
