Business Details
Your Trusted Sales & Marketing Partner in Memphis
At First Choice Sales & Marketing, we are driven by our I.M.P.A.C.T. core valuesIntegrity, Motivation, Passion, Accountability, Commitment, and Trustwhich have been central to our success in sales, marketing, and brand management. With over 300 years of collective experience, our team specializes in delivering tailored solutions for brand representation, retail partnerships, and market expansion across diverse channels. We employ a consultative sales methodology, focusing on prospecting opportunities, diagnosing client needs, crafting value-driven strategies, negotiating mutually beneficial agreements, and ensuring long-term success through continuous follow-up. Our marketing services extend beyond traditional approaches, integrating data-driven insights, social media, and personalized campaigns to align with evolving consumer behaviors.In merchandising, we drive brand visibility through shelf maintenance, planogram optimization, and in-store promotions. Our business intelligence division leverages syndicated data, competitive analysis, and demographic insights to inform strategic decisions. Additionally, our logistics team offers end-to-end order fulfillment, supply chain management, and short-term storage solutions. Rooted in expertise and commitment, we empower brands to thrive in competitive markets by combining innovation with proven execution.
Services
Sales Solutions
Marketing Consulting
Retail Merchandising
Business Intelligence
Logistics
Private Label
Consumer Engagement
Highlights and features
- We offer over 300 years of collective experience in brand management and retail partnerships.
- Our consultative sales approach identifies unique opportunities for market expansion.
- We integrate innovative marketing strategies with data-driven business intelligence.
- Our team specializes in multicultural category analysis and consumer insights.
- We provide end-to-end logistics and supply chain management solutions.
Services
Sales Solutions
We specialize in brand representation through a consultative sales approach. Our team identifies distribution opportunities, crafts customized strategies, and negotiates win-win agreements for manufacturers and retailers. With over 300 years of combined experience, we leverage industry relationships and market insights to boost brand visibility and sales performance across diverse retail channels.
Marketing Consulting
Our marketing services integrate traditional and digital strategies to support brand growth. We develop data-driven campaigns, optimize promotional activities, and utilize social media and targeted advertising to engage modern consumers. By aligning marketing efforts with brand objectives, we help clients maintain relevance and competitiveness in evolving markets.
Retail Merchandising
We enhance brand presence through strategic merchandising services, including shelf maintenance, planogram resets, and promotional displays. By analyzing consumer demand and retail trends, we create visually compelling in-store environments that drive product visibility and sales. Our expertise in multicultural categories ensures tailored solutions for diverse markets.
Business Intelligence
Our business intelligence division provides category analysis, competitive market insights, and demographic data to inform strategic decisions. Using syndicated data and POS tracking, we identify growth opportunities, optimize product assortments, and support retailers in improving profitability through evidence-based category management.
Logistics
We offer end-to-end logistics solutions, including B2B/B2C order fulfillment, inventory management, and shipping coordination. Our systems support real-time tracking, EDI integration, and flexible storage options to streamline supply chains. With same-day delivery capabilities in major metropolitan areas, we ensure efficient distribution across North America.
People
Tyrone Burroughs
President/CEO
Tyrone Burroughs leads First Choice Sales & Marketing with a vision for brand and retailer excellence. He drives strategic growth through innovative solutions, leveraging industry expertise to strengthen client-retailer partnerships and expand market presence.
Demar Roberts
Chief Growth Officer
Demar Roberts focuses on expanding First Choice Sales & Marketing' reach and client impact. His leadership emphasizes innovative strategies, relationship-building, and data-driven approaches to enhance brand performance and retail partnerships across diverse markets.
David Cooper
Category Management
David Cooper specializes in category management, delivering insights that drive retail success. He leverages market data and consumer trends to optimize product assortments and strategic merchandising solutions for clients.
Crystal Epps
Finance & Administration
Crystal Epps oversees financial operations and administrative strategy at First Choice Sales & Marketing. Her leadership ensures operational efficiency and supports the company's growth through meticulous financial stewardship and resource management.
Melanie Burroughs Cole
Human Resources
Melanie Burroughs Cole manages human resources, fostering a culture of excellence at First Choice Sales & Marketing. She prioritizes employee development, workplace well-being, and talent acquisition to maintain a skilled, motivated team aligned with company values.
Questions
What services does First Choice Sales offer?
We provide sales solutions, marketing consulting, retail merchandising, business intelligence, and logistics services to help brands grow in competitive markets.
How does First Choice support brand growth?
By combining consultative sales strategies, data-driven marketing, and strategic merchandising to enhance brand visibility, market penetration, and retail success.
What industries does First Choice specialize in?
We focus on consumer products, with expertise in multicultural categories, personal care, and retail partnerships across diverse channels.
Do you serve clients outside Memphis?
While based in Memphis, TN, our team operates nationwide, supporting brands and retailers across North America through remote and on-site services.
How does First Choice handle logistics?
Our logistics division offers order fulfillment, inventory management, and shipping solutions with real-time tracking, EDI integration, and flexible storage options.
Can small businesses benefit from your services?
Yes! We tailor solutions for brands of all sizes, providing scalable sales, marketing, and logistics support to meet unique business needs and growth goals.
